Real-World Strategies Designed for Dive Instructors and Leaders

Learn how to engage students, build lifelong divers, create more inclusive programs, enhance your instruction, and stay ahead of emerging trends in diver education.

Happening all day Friday, November 6, these sessions will leave you with actionable ideas to strengthen your programs and grow your impact.

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Are you an instructor looking to sharpen your skills without attending the full week? Register for a Friday-Only Pass and gain affordable access to instructor-focused sessions, the Show floor, and more.

Explore the Friday Instructor Sessions

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  1. Friday, 6th November
    ( - UTC +6 )
    291
    Sponsored by:
    DEMA
    Water is the Great Equalizer: Empowering Divers with Disabilities
    Professional Adaptive Diving Instructor Training is a powerful session showing dive leaders how adaptive training expands access, builds loyal community partnerships, and strengthens instructor skills … Read More
    Speakers
    Scott Taylor
    Scott Taylor, Former Co-Owner , A-1 Scuba (A Diventures Company)
  2. Friday, 6th November
    ( - UTC +6 )
    292
    Sponsored by:
    DEMA
    Engaging Teen Divers: Building Teams and Future Leaders to Strengthen Retention and Long-Term Growth
    This session shows dive professionals how to engage teen divers by creating experiences that foster teamwork, respect, responsibility, and real-world life skills. Drawing from youth sports models, Ann … Read More
    Speakers
    Annie Crawley
    Annie Crawley, CEO , Dive Into Your Imagination
  3. Friday, 6th November
    ( - UTC +6 )
    291
    Sponsored by:
    DEMA
    Diving Fitness as a Business Model
    Fitness plays a critical role in public health, mental well-being, and overall quality of life. Approximately 96 million Americans enter fitness facilities and of those, tens of millions are participa … Read More
    Speakers
    Tec Clark
    Tec Clark, Educator | Trainer | Consultant , ScubaGuru Academy
  4. Friday, 6th November
    ( - UTC +6 )
    292
    Sponsored by:
    DEMA
    From Student to Brand Ambassador: Turning Your Certification Pipeline into a Sales Engine
    Every student who walks through your door is the beginning of a long-term revenue relationship — if you know how to nurture it. This session presents a step-by-step Diver Journey Map that shows exactl … Read More
    Speakers
    Lynn Switanowski
    Lynn Switanowski, President , Creative Business Consulting Group
  5. Friday, 6th November
    ( - UTC +6 )
    291
    Sponsored by:
    DEMA
    Instead of Selling Scuba, Start Marketing Magic: Aquatic Experiences as Your Next Profit Center
    Yes, you’re in business to teach scuba diving and sell gear and promote dive travel. But if you have an onsite swimming pool, or easy access to a pool, you can also offer a range of Aquatic Experience … Read More
    Speakers
    Cathryn Castle Garcia
    Cathryn Castle Garcia, owner , ClearStoryCoach.com
  6. Friday, 6th November
    ( - UTC +6 )
    292
    Sponsored by:
    DEMA
    Lessons from the Deep End: A Dive Industry Entrepreneurship Panel
    Join Tec Clark as he interviews some of the diving industry’s top entrepreneurs. In this insightful panel discussion, attendees will learn strategies from the many lessons learned by some of the best … Read More
    Speakers
    Tec Clark
    Tec Clark, Educator | Trainer | Consultant , ScubaGuru Academy
  7. Friday, 6th November
    ( - UTC +6 )
    291
    Sponsored by:
    DEMA
    Creating Lifelong Divers: Proven Strategies to Increase Retention, Build Loyalty, and Turn First-Time Divers into Repeat Customers
    This session shows dive professionals how to increase retention and build long-term customer value. Annie Crawley shares practical strategies to move divers beyond certification into ongoing engagemen … Read More
    Speakers
    Annie Crawley
    Annie Crawley, CEO , Dive Into Your Imagination