Why Attend

"As a new dive shop owner, my first DEMA Show was incredible! It's packed with inspiration, game-changing gear, and amazing people who genuinely want to help you grow. I left fired up, connected, and ready to take my shop to the next level!"

"It was my first DEMA show, and the abundance of information and the quality seminars were a true game changer for my view of the dive industry. Very positive for the future of the industry and our business."

"DEMA show is a must for any serious dive professional that wants to maximize their business and their offering to current and future customers."

"I always learn new things about this industry and get ideas for operating my dive shop. I also get to see my customers face to face and meet new customers as well. I would recommend any new shop owner to attend to get ideas and learn what to do and what NOT to do."

"DEMA Show is the place to meet new industry partners and connect with existing suppliers as well as receive new training and updates from manufacturers."

"Recharge Complete!  Every year I get charged up by attending the DEMA Show.  But this year was different - there was an actual energy, it was palpable.  In fact, the din on the Show floor was audibly noticeable - and no, it was not because of the hall size.  Instead, the enthusiasm of how people we engaging had an energy.  I believe it is because DEMA, its Board and the Committees have put so many fun and engaging things into the Show, that the by-product is dive professionals who are having fun, engaging with others, and being hopeful about the success of our industry."

"DEMA show provided an excellent opportunity to build professional relationships that have significantly benefited my business."

"DEMA Show is definitely the BEST place to meet, network, learn, and be immersed all aspects of diving."

"This is my favorite event all year. I work hard to make new relationships with vendors, but I've also made lasting friendships with people I've met at the show.

"We believe DEMA Show is not only essential to our business, but also extremely beneficial to our staff."

"We really enjoyed DEMA Show! We brought more shop staff along and we were able to spread out and attend seminars, demonstrations, agency meetings, and equipment service updates. Conversation and a meeting of the minds with staff over dinner every evening resulted in new business plans, creative ideas, new retail equipment lineups, and new dive programs to bring customers into our shop. This year's DEMA was the spark that really brought about an awakening, and a super positive outlook for our dive sales and promotion strategy in 2026!"

"We value attending DEMA show every year to see latest products and trends in the industry and network with our business partners around the world."