Beyond the excitement of the Show Floor, DEMA Show offers a dynamic offering of educational programming.
Committed to delivering diverse, hands-on, and industry-leading experiences, DEMA Show equips industry professionals with valuable skills and opportunities to expand knowledge, while cultivating a collaborative community within the diving, travel, and action water sports industry.
DEMA Show 2026 Education Schedule & Show Features
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The Visual Cylinder Inspection® certification course teaches the regulations and fundamentals of conducting visual inspections of solid wall and composite SCUBA and SCBA cylinders. The full day course is suited for those new to visual inspection as well as those who have been inspecting without formal training through its wide range of inspection subjects including damage limits, neck cracking, and laws affecting inspectors. Additionally, this course meets the OSHA and DOT requirements for emplo …
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PSI-PCI Inspectors that have exceeded the Federally required three year recurrent training requirement and need to renew can take advantage of this Alumni rate to attend. PSI-PCI, Inc. is the only company whose training is endorsed, referred to and utilized by cylinder manufacturers; and recognized by USDOT and Compressed Gas Association. You won't find our level of professionalism, comprehensive support and consultation anywhere else! PSI-PCI is your Cylinder Safety Solution! Fee: $295 Registr …
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Learn how to properly plan and execute a successful and profitable dive travel program in your local dive shop. This comprehensive hands-on course is geared towards dive shop owners and managers. Topics in this first of 2 sessions include planning for profit, why your shop should have a dive travel program in the first place, getting staff onboard, how to lead a trip well, dive destinations overview, and much more. You will come away with many practical tools including work-sheets you can immedi …
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Christian members of the recreational scuba diving industry are invited to join like-minded believers at a Pre-Show Prayer Breakfast. Cost per person is $25 payable in advance. Space is limited. To get more details or to register, email rickheydel@comcast.net
MARES Lab Service Technician Training Course is a comprehensive 2-Day training program that trains and qualifies individuals to service and repair MARES products. Presentation topics include Workstation Organization; Service Procedures, General Service Guidelines, Regulator Design Technologies, Troubleshooting, Dive Computer Technology, Mares Warranty Guidelines, and more. More than 12 hours of course time is dedicated to hands on training in how to properly disassemble, reassemble, and adjust M …
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The PSI-PCI Update is available for current PSI-PCI Inspectors that need to complete their 3 year recurrent training requirement. Fee: $135 Registration Information
Private recording sessions for The DANcast, the official podcast of Divers Alert Network (DAN). Guests will receive scheduling details in advance. For more information, visit DAN.org/podcast.
ChatGPT is nearly four years old, and many dive professionals have already worked AI into their daily routines for member communications, event descriptions, and more. But AI is evolving fast, and keeping up can feel like chasing a moving target. That’s why we’ve crafted the perfect session to help you stay ahead. Beth Z, Your Nerdy Best Friend, has done the homework for you. She’s bringing her tech-savvy insights to DEMA with 24 fresh AI-powered strategies designed specifically for the dive in …
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Join us for a session that will provide you with the information you need to make the most of your time at the Show, including answers to the most frequently asked questions, tips and tricks for navigating the Show Floor, and information about special events and Show features.
Kickstart your day before the DEMA 2025 Show opens with Coffee Power Hour on Tuesday, November 11th, from 9 AM to 10 AM in the Deep Blue Seminar Room! Enjoy a freshly brewed cup of coffee, courtesy of Deep Blue, and fuel up before the excitement begins. Whether you stay and mingle with fellow early birds or grab a cup to go, it's the perfect way to connect with like-minded attendees and add some energy to your morning. Why stand around waiting for the doors to open when you can sip, chat, and st …
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The Ocean Technology Systems Guardian Full Face Mask Service Technician course is designed to provide the attendee with knowledge to troubleshoot and maintain the Guardian Full Face Mask. The course will cover the use and application of the OTS Guardian Full Face Mask, as well as fitting, cleaning, repairing and performance testing. Please bring a mask to class or contact us to make arrangements if you don’t have a mask. Tuition: $150 if you already own the GFFM tool kit or $300 including the sp …
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Technical diving has become more visible, accessible, and intertwined with advanced recreational diving — but the consequences, complexity, and decision-making demands remain very different. This talk explores where advanced recreational diving ends and technical diving begins in 2026, with special attention to rebreathers, decompression, overhead environments, equipment complexity, human factors, checklists, complacency, and mentorship. The goal is to help dive professionals better recognize wh …
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Effective Marketing and Creating Loyalty for your shop are essential for Dive Travel. Dive Travel is more than just a trip—it’s a powerful tool for building lasting relationships and community. This course can be taken as a stand-alone session. This seminar is led by Rick Heydel. A professional sales trainer for over 45 years, Heydel is a former PADi 5-Star center owner who has created, managed and led over 125 group dive trips. His DEMA travel seminars since 2012 have been very popular and high …
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For PADI Dive Centers looking to turn interest into real bookings, this interactive session combines proven strategies with hands-on application. Hear directly from operators who are successfully using PADI Adventures and tools within the PADI Digital Ecosystem to grow their business. Then, put it into practice. With guidance from PADI staff and experienced peers, you’ll work on your own Adventures listings—learning how to create, optimize, and position them to drive more conversions. Bring your …
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Discover the best-kept secrets of European diving in this inspiring presentation by Deep Blue Adventures and their local partner, Portugal Dive Presented by: Arlindo Serrao, Founder and General Manager, Portugal Dive Contact Information: Cheryl Patterson / retailers@deepblueadventures.com / 419-464-9187
Just like people, brands can have personality traits that leave an impression on their customers, just think of some of your favorite brands to shop with, and how different each one can feel. Building a brand is much larger than just having a logo, and retailers have a special opportunity to build a local business that becomes a destination for their community. In this session, we will cover the different aspects of building a brand, from design to messaging, and how to match your marketing to y …
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Increased Revenue, Decreased Turn Times is a practical, high-impact session for dive retailers seeking stronger service profitability, faster turnaround, and better customer retention. Industry veteran René Dupré shares six proven standards that improve workflow, reduce hidden costs, strengthen safety, and turn service into a trust-building revenue driver. Attendees leave with actionable strategies they can implement immediately, making this session a strong value-add for any trade show audience …
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Training standards directly impact your daily teaching practices, so it’s important to integrate any changes and updates into your programs. This miniseminar will review the changes released this year. You will also have the opportunity to get answers to frequently asked questions and learn how to stay informed about the latest training news. Presented by: Eric Albinsson
Effective risk management is built through intentional planning and continuous improvement. This presentation uses real operational case studies to demonstrate how proactive hazard identification, incident analysis, and corrective actions work together to strengthen dive operations. Presented by: Shannon Hunt
Course will cover servicing procedures for the TUSA RS609 regulator, and the TUSA BCU-186/BCU-310 power inflator assembly. Additional topics include BCJ care & maintenance, warranty processes, regulator model identification, Free Parts for Life program, TUSA CARE, and use of various service tools on the TUSA website. (Time: 4 hours) Presented by: TUSA Service contact: info@tusa.com
The course offers information and inspection training specific to cleaning oxygen service cylinders. The course has been created by true experts and engineers in the gas industry on the subject of oxygen/enriched air service cylinders. PSI-PCI, Inc. is regarded as the authority on Visual Cylinder Inspection and associated programs. Our programs have been created by industry experts from many pertinent fields to provide cohesive, informative certification programs. PSI-PCI, Inc. is the only compa …
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Ready to take your dive vacations to the next level? Join us for an in-depth seminar designed specifically for travelers, dive shop leaders, and group organizers who want to explore the best of both worlds—world-class scuba diving and unforgettable land-based nature & adventures in Costa Rica. Hosted by Deep Blue Adventures, in collaboration with local experts from Bill Beard’s Costa Rica, this session goes beyond the basics. You’ll get a comprehensive look at: -Top dive sites along the Pacific …
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Explore vibrant reefs, dramatic walls, and iconic wrecks like the SS Thistlegorm, as we dive into the heart of Egypt's Red Sea and then surface to discover Egypt’s timeless land-based treasures. From the Pyramids of Giza to the Temples of Luxor, we’ll show you how to seamlessly combine world-class diving with unforgettable cultural tours. For more information contact diving@flyandsea.com
What if your conservation work wasn’t just good for the ocean—but your most powerful business driver? This keynote-style session shows how integrating conservation into a dive operation can increase revenue, strengthen loyalty, and drive growth. Using a Costa Rica case study, it demonstrates how coral restoration programs, community outreach, and education can convert interest into bookings, repeat diving, and long-term engagement. Attendees will learn how to build a “conservation-to-customer fu …
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Content creation is an ever-growing field that is often either overlooked or overcomplicated. Whether attendees are already photographers looking to learn more about content creation and working with brands, or they are a dive shop/underwater brand looking to create a larger online presence, this session will provide some steps and advice to get started from a gear standpoint. Attendees will learn about the basics of storytelling for brands Ultralight has created to solve some common photogra …
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The story is well known, but cave diver and anesthesiologist Richard Harris will present an inside perspective on his role in the successful rescue of the 12 boys and their coach from a remote cave in Northern Thailand in 2018. Using a high-risk and unprecedented general anaesthetic technique, Harry worked closely with other cave divers and rescuers to develop the “least worst” strategy. Presented by: Richard "Harry" Harris
Risk management begins with preventing incidents and developing a solid plan for responding to unexpected events. Assess your preparedness to make difficult decisions by analyzing real dive incidents and prioritizing what matters most: diver safety. Additionally, you will learn how to manage risk in diver education programs and throughout your dive business by examining common consumer complaints, issues identified in Course Evaluation Questionnaires, and the most frequently reported injuries. P …
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We’ve all had that day with technology: You can’t find the file you need You accidentally delete the file you need You can’t open the file you need You forgot the password to get to the file you need The file you need is on a website that refuses to load. Sound familiar? Now imagine a better day. In this fast-paced, practical session, Your Nerdy Best Friend delivers quick wins to solve your most frustrating tech headaches, each in 10 minutes or less. No fluff, no overwhelm, just fixes that actua …
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Decompression stress is often viewed as a function of depth and bottom time, but the body’s response to diving begins before entering the water and continues long after surfacing. This presentation explores how pre-dive preparation, in-water decisions, and post-dive behaviors each influence decompression stress, integrating current physiology with practical recommendations that divers can apply throughout the entire dive experience. Presented by: Matias Nochetto, MD
Take your dive business to the next level by creating a travel program that drives customer loyalty, boosts revenue, and sets you apart from the competition. Building a Robust Travel Program for Your Dive Center is a practical seminar designed for dive shop owners, managers, and staff looking to expand their offerings and keep divers engaged year-round. We’ll walk through the essential steps to design, market, and manage successful group trips—from choosing the right destinations and partners to …
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Discover how PADI’s digital ecosystem can help simplify the business of dive training. This session will provide practical guidance, tips and insights for using tools such as SMP, the PADI App and learning platforms more effectively — while also sharing the broader vision for how connected Member tools will continue evolving to support dive businesses and professionals.
This session explores how to elevate underwater storytelling by combining wide-angle and macro perspectives to reveal the full narrative. Drawing from Expedition Drenched, a successful YouTube channel, it shows how to craft compelling stories that go beyond visuals, focusing on purpose and impact. Attendees gain practical techniques for filming, structuring, and identifying stories that matter, helping them create more powerful, engaging underwater content.
Whether you own a dive shop, liveaboard, resort, or manufacture equipment, the senior market with more than 73 million Baby Boomers is a substantial segment of our population worldwide. In fact, this “Gray Tsunami” is a demographic shift that continues to grow and is America’s second-largest age group after our children, the Millennials. (Source: 2020 U.S. Census) Of the approximately 2.5 million divers in the U.S. and 6 million worldwide, divers aged 55 and up account for about 40% of all diver …
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Risk management begins with preventing incidents and developing a solid plan for responding to unexpected events. Assess your preparedness to make difficult decisions by analyzing real dive incidents and prioritizing what matters most: diver safety. Additionally, you will learn how to manage risk in diver education programs and throughout your dive business by examining common consumer complaints, issues identified in Course Evaluation Questionnaires, and the most frequently reported injuries.
Description Social media platforms are notorious for changing features, strategies, and types of content, oftentimes leaving business accounts confused on what, where, and how often to post. This session will offer practical steps to get, and stay, on top of the best-performing social media platforms of 2026. We will cover the leading ways to stay on the right side of the algorithm, while debunking social strategy myths to help you come up with a posting plan. Retailers will walk away with an un …
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Discover the beauty of the Philippines through Amun Ini Beach Resort and Salaya Beach Houses, two boutique resorts offering unforgettable tropical getaways. Learn how these unique destinations combine luxury, nature, and adventure for the ultimate dive vacation experience. For more information contact diving@flyandsea.com
Divers Alert Network Instructors, Instructor Trainers, and Examiners are invited to attend the 2027 Update. This session will cover improvements and changes from the past year and provide an outlook on changes coming in the year ahead. Presented by: JoAnn Perry, MSE
Allow Atlantis Photography Ambassador Marty Snyderman to show you what diving is like from the Azores and at the Atlantis resorts in Dumaguete and Puerto Galera where we want you to come as our guest and leave as our friend. Gain insights into the astonishing diversity of marine creatures seen while exploring ecosystems that range from classic muck dive settings to stunning walls where excellent visibility, spectacular seascapes, colorful fishes, turtles, and more are the norm. CHANCE FOR A FREE …
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The presentation will describe techniques on how underwater photographers can maximize their dives and see more. Pointers will be given on how photographers can find more subjects by themselves and how to approach them to avoid spooking them. Techniques on how to make the most of a spotter/divemaster will also be discussed.
Join PADI's Quality Management team for a lively, interactive presentation about various beliefs, urban legends, and common misconceptions surrounding diver training. Learn about best practices by breaking free from outdated myths.
Your dive briefing may be the most powerful sales and retention tool you’re not fully using. In this high-impact session, learn how to turn ordinary briefings and debriefings into engaging experiences that build trust, encourage continuing education, increase onboard sales, and keep divers coming back. Explore practical strategies for blending safety, storytelling, humor, conservation, and confidence-building into conversations that feel natural—not scripted. From the dive boat to the classroom, …
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The PSI-PCI Valve Repair Technician course provides a broad overview of valve types, valve repair and valve care and maintenance. It is approved by major valve manufacturers - who have provided valuable input to the program! PSI-PCI, Inc. is regarded as the authority on Visual Cylinder Inspection and associated programs. Our programs have been created by industry experts from many pertinent fields to ensure inspectors meet their recurrent training requirements under the CFR.PSI-PCI, Inc. is the …
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The Philippines is a dream destination. See how the first exclusively all-Avelo liveaboard with Solitude Resorts and Liveaboards transformed divers and opened new possibilities for underwater storytelling. Learn what it takes to create compelling visual stories when the destination is uncharted, and the Avelo System gives you the stability and creative freedom to stay present with your subject. Discover how Avelo is becoming part of destination diving worldwide, and how effortless buoyancy contr …
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Join us for an exciting seminar about the beautiful island of Barbados, where turquoise waters, rich culture, and unforgettable adventures await. Discover world-class scuba diving among vibrant coral reefs, tropical fish, sea turtles, and fascinating shipwrecks in the crystal-clear Caribbean Sea. Explore Barbados' stunning natural attractions, including beautiful caves, lush botanical gardens, and breathtaking coastal landscapes. Learn about the island's unique wildlife, from playful green monke …
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Join us for an overview of DAN’s membership and insurance programs, and learn about all the great benefits available to you, your business, and your customers. We’ll cover DAN membership benefits, dive accident coverage, trip and travel protection, and liability insurance, and there will be time to get answers to all your questions. Learn how dive pros and dive operators can use DAN’s programs to better serve your customers, mitigate risk, and grow your business. Presented By: Angela Williams an …
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As PADI marks 60 years of exploring and protecting the ocean, one truth has become clear: the future of diving and the future of the ocean are inseparable. In this session, the PADI AWARE Foundation will share how the global dive community is evolving from participants to powerful contributors in ocean conservation. Through innovations like Dive Against Debris®, the AWARE Biodiversity Survey, and the Global Shark & Ray Census, divers are now generating critical data that informs policy, supports …
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Blue is the color of the ocean that we all love for diving, snorkeling, surfing, swimming, and sailing. Blue also symbolizes serenity, stability, inspiration, hope, and wisdom. By adopting “blue” initiatives, you can make your business more environmentally friendly to attract and keep more customers. There are many things we can all do in 2026 and beyond to “blue” your business. Most of these are quite easy to accomplish. Better yet, by following these suggestions, you can make your business mor …
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In an ever increasing competitive environment where your customers can plan and book “a trip” without your help, it is critical to create a Travel Program and Travel Products that capture the imagination of your customers, and that are unique to your business. The travel business environment changes but basic human needs and desires don’t. This seminar will help you understand how to not only be part of your customers’ dive travel dreams but also how to position yourself as the one who helps the …
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Most dive shops are active on social media — but very few are seeing consistent, measurable business results. The problem isn't effort, it's strategy. Built from real-world dive shop operations, this session introduces a practical, repeatable content system using what shops are already doing every day — no marketing team or expensive production required. Attendees will learn how to turn training sessions, dive trips, retail interactions, and staff moments into high-performing content across key …
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The Great, Great Migration is the ultimate expedition above and below, whether you are a nature lover or an adrenaline junkie! Immerse yourself in two of the greatest shows on earth and learn everything you need to bring one or both of these jaw-dropping experiences to your customers. Presented by: Andrew Patterson, Deep Blue Adventures Contact Information: Cheryl Patterson / retailers@deepblueadventures.com / 419-464-9187
This session analyzes the "life-support" mindset through the lens of materials science and mechanical reliability. Attendees examine common points of failure in cave systems and learn how high-resistance gear mitigates these risks. The presentation introduces the "Silent Partner" philosophy, demonstrating how streamlined configurations reduce a diver’s CO2 cost by minimizing drag. By focusing on standardized, "set-and-forget" equipment, the session provides practical strategies for maintaining m …
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Unlock the pinnacle of PADI Professional achievement with insights into the Course Director Training Course. Explore the prerequisites, application procedures, and acceptance protocols. Discover strategies to maximize your investment and become a successful instructor trainer, leveraging the latest in CDTC preparation.
Today’s divers are seeking more than just experiences-they’re looking for purpose, connection, and impact. Dive centers that embrace conservation are not only helping protect the ocean, they are building stronger, more resilient businesses. This session will provide practical strategies for integrating conservation into your operations in ways that drive diver acquisition, increase retention, and unlock new revenue opportunities. Learn how to: • Activate divers through citizen science and conser …
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Protect the business you've built! Vital information for retail dive centers regarding T&C's, payments, requirements regarding travel insurance and more to minimizing your exposure against chargebacks and worse when it comes to the business of selling travel. Presented by: Cheryl Patterson, Deep Blue Adventures Contact Information: Cheryl Patterson / retailers@deepblueadventures.com / 419-464-9187
Discover how you can make diving accessible to all—and position your dive center as a leader in purpose-driven, people-first diving. In this inspiring and practical session, learn how becoming a PADI Adaptive Service Facility can help you grow your business, reach new customers, and make your dive center a pillar of inclusivity and community-driven diving. You will gain insights into how offering the PADI Adaptive Techniques Specialty courses, including a new expansive course designed to better …
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FUSION Drysuits: Redefining Underwater Exploration The FUSION Drysuit by Whites Drywear reimagines traditional drysuit design with a patented two-layer system — a slightly oversized inner DuraCore dry layer paired with a form-fitting outer skin. This session covers how the FUSION's engineering delivers improved buoyancy control, greater range of motion, and the flexibility to adjust undergarment thickness based on conditions. Attendees will also learn how the FUSION's five-size system creates pr …
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Dive computers have traditionally required divers to look away from the dive environment to check critical information. This session introduces Dive PRO SCUBA Mask Computer, an augmented reality dive computer integrated into a scuba mask, and explores how real-time dive data, alerts, and biometrics can be projected discreetly into the diver’s field of view through optical display technology. The session will explain how mask-integrated AR differs from traditional wrist-mounted computers and earl …
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Ever wonder what happens after the shutter clicks on an underwater portrait shoot? Justin Lutsky, filmmaker, PADI dive instructor, and 10-year post-production veteran, walks you through a complete underwater portrait edit from raw file to finished image in real time. We're not talking fish photos and coral reefs. Think cinematic skin tones, dramatic lighting, and editorial-quality retouching, all live on screen in under 30 minutes. Whether you're a photographer looking to elevate your underwater …
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MARES Lab Service Technician Training Course is a comprehensive 2-Day training program that trains and qualifies individuals to service and repair MARES products. Presentation topics include Workstation Organization; Service Procedures, General Service Guidelines, Regulator Design Technologies, Troubleshooting, Dive Computer Technology, Mares Warranty Guidelines, and more. More than 12 hours of course time is dedicated to hands on training in how to properly disassemble, reassemble, and adjust M …
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Private recording sessions for The DANcast, the official podcast of Divers Alert Network (DAN). Guests will receive scheduling details in advance. For more information, visit DAN.org/podcast.
Connect with fellow Course Directors in a dynamic, roundtable setting designed for shared learning and collaboration. Exchange ideas, discover new strategies to grow your Instructor Development business, and gain fresh insights from your peers and the PADI team. Frequent Trainer award recipients will be recognized during the session.
Join us for a session that will provide you with the information you need to make the most of your time at the Show, including answers to the most frequently asked questions, tips and tricks for navigating the Show Floor, and information about special events and Show features.
Freediving places unique demands on the human body. While remarkable physiological adaptations make breath-hold diving possible, they also have limits. This presentation explores how the body responds to depth, pressure, and prolonged breath-holding, explaining the mechanisms behind common injuries and accidents, including barotrauma, hypoxic blackout, and decompression illness. Dive leaders will gain a practical understanding of the physiology that underpins safer and more informed diving. Pres …
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The Ocean Technology Systems Guardian Full Face Mask Service Technician course is designed to provide the attendee with knowledge to troubleshoot and maintain the Guardian Full Face Mask. The course will cover the use and application of the OTS Guardian Full Face Mask, as well as fitting, cleaning, repairing and performance testing. Please bring a mask to class or contact us to make arrangements if you don’t have a mask. Tuition: $150 if you already own the GFFM tool kit or $300 including the sp …
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An informative session for existing Avelo Instructors and Technicians to become familiar with the Shearwater Jetpack. Learn about the different components and what's needed to ensure set up, fit and maintenance of the Shearwater Jetpack. Registration address: https://simpli.events/e/Shearwater_Avelo_Update
If an AI engine doesn't recommend your website, do you exist online? This is a case study based on reading AI Patents and applying them in the real-world. You will learn how to start being the brand that ChatGPT, Gemini, and Perplexity recommend and link to. You’ll leave with a simple plan to put the bots to work for you. Learning Objectives: Identify how to get your website recommended by AI engines Develop a simple plan to implement high-value AI visibility factors
Calling all young professionals in the scuba industry! Join us for the second annual industry meeting of DIYP, where we’ll touch base on the club, share plans for future networking events and opportunities, and build lasting connections. This relaxed, welcoming environment is the perfect place to meet like-minded peers from all corners of the dive industry—no matter your role. If you’re part of the dive world, we’d love for you to join us! RSVP is not necessary but we'd love to get a rough estim …
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Discover how dive shops can create deeper customer loyalty and drive repeat business by combining engaging community experiences with the reach and benefits of PADI Club and Media. This session will explore practical ways to connect with divers beyond certification, strengthen retention, and leverage the power of the PADI ecosystem to grow engagement and revenue.
On any given day there are five generations of customers exploring the sales floor, each with a completely different approach to shopping, buying, and building relationships. The challenge? What makes one diver feel confident and ready to dive in might leave another feeling overwhelmed and heading for the exit. From digitally native Gen Alpha to experience-driven Millennials, time-starved Gen X, and active Baby Boomers, attendees will learn what motivates each group, plus how to build trust, com …
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Diving incidents rarely have a single cause. This talk translates DAN Research’s fatality and injury monitoring work into practical lessons for dive professionals, operators, instructors, and trip leaders. Using de-identified patterns from incident and fatality reporting, we will discuss what the data can — and cannot — tell us, how DAN collects and reviews information, and how dive leaders can use those insights to strengthen prevention, emergency preparedness, reporting culture, and post-incid …
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Why settle for one dive resort when you can experience three—without the hassle of repacking or airport lines? Passport to Paradise is Indonesia’s most seamless dive safari, connecting the vibrant underwater worlds of Bunaken National Park, Bangka Island, and Lembeh Strait in one unforgettable journey. For more information contact diving@flyandsea.com
Course will cover servicing procedures for the TUSA RS609 regulator, and the TUSA BCU-186/BCU-310 power inflator assembly. Additional topics include BCJ care & maintenance, warranty processes, regulator model identification, Free Parts for Life program, TUSA CARE, and use of various service tools on the TUSA website. (Time: 4 hours) Presented by: TUSA Service contact: info@tusa.com
In today’s rapidly evolving workplace, succession planning is no longer a luxury; it is a primary driver of competitive advantage. Business owners that build engaged teams and ready successors will outperform their competitors in innovation, customer loyalty, and profitability. Yet many dive business owners struggle to translate “succession planning” into a practical, scalable talent strategy. This dynamic and highly actionable session introduces seven proven keys that unlock the potential of ta …
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Recent liveaboard incidents have highlighted the importance of proactively identifying and managing operational risks before they become emergencies. This session introduces a practical Hazard Identification and Risk Analysis (HIRA) checklist developed to help dive professionals and liveaboard operators recognize hazards, assess risk, and implement effective mitigation strategies to enhance safety for both crew and guests. Presented by: JoAnn Perry, MSE
Today’s divers are actively seeking gear that performs seamlessly both in and out of the water. This seminar dives into the growing trend of crossover aquatic gear and its direct impact on retail revenue. Discover how alternative footwear solutions—shoes that can replace neoprene booties and fit into most open-heel fins—can solve common customer complaints while driving add-on sales. We will cover inventory strategies, customer education, and how to successfully position multi-use footwear as a …
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In an ever increasing competitive environment where your customers can plan and book “a trip” without your help, it is critical to create a Travel Program and Travel Products that capture the imagination of your customers, and that are unique to your business. The travel business environment changes but basic human needs and desires don’t. This seminar will help you understand how to not only be part of your customers’ dive travel dreams but also how to position yourself as the one who helps the …
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A practical walkthrough for dive centers interested in offering Avelo training, rentals, and retail, including the Avelo Pro pathway, business requirements, marketing support, and how Avelo can help differentiate your shop, create new revenue opportunities, and keep divers engaged.
The Philippines is one of the world's top dive destinations. Located in the heart of the Coral Triangle, you'll enjoy the world's greatest biodiversity: vivid coral reefs, wrecks, incredible pelagic life, rare critters, and unique topography. With over 7000 islands, the Philippines archipelago is a peaceful English speaking destination, with easy flight connections from the US. Atlantis Philippines specializes in group dive travel offering all inclusive dive vacations with excellent value. Learn …
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Explore PADI’s evolving product vision and digital transformation strategy with PADI’s Chief Product Officer. This presentation will highlight progress made across PADI's digital ecosystem, the strategic vision guiding future development and how these efforts are designed to help PADI Members operate more efficiently, engage divers more effectively and grow their businesses in a rapidly evolving marketplace.
Join us in discovering the pristine nature of our polar areas. Our polar dive master, Mr. Henrik Enckell, will take you on a visual journey through both the Arctic and Antarctica both under water and topside, covering the logistics of getting there and back along the way. We will also discuss the special wildlife we encounter and learn that even though it may look similar at first glance between the two poles, it's actually quite different when taking a closer look. Looking forward to seeing you …
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This session equips dive center owners with innovative strategies to expand beyond traditional retail models. Attendees learn how to build powerful networks, diversify revenue streams, and uncover untapped opportunities in training, travel, and partnerships. By thinking outside the box, participants gain practical tools to increase profitability, strengthen community presence, and create sustainable, multi-channel business growth. Learning Objectives: Implement three new revenue strategies and t …
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What does it take to pull off a high-end underwater portrait shoot in the middle of the ocean? Justin and Abbey of Submerge Underwater take you behind the scenes of their worldwide adventure photography business, from planning and location scouting to directing subjects underwater and capturing images that stop people in their tracks. Part visual showcase, part behind-the-scenes story, this session is for dive professionals, adventure travelers, and anyone who's ever looked at an underwater port …
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This session explores how technical divers use global information databases to plan safer, more effective dives. Attendees will learn how having easy access to site information, such as depth, hazards, and environmental conditions, improves decision-making and reduces risk. The session also highlights how contributing maps, survey data, photos, and updates to these free resources strengthens the community, fills critical knowledge gaps, and supports better, more informed dive outcomes for techni …
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Adaptive diving doesn't have to be complicated, expensive, or intimidating. This session breaks down common misconceptions and provides dive centers, instructors, charter operators, and industry professionals with practical steps to begin welcoming divers with disabilities. Learn how small changes can create life-changing experiences, expand your customer base, strengthen community connections, and open new opportunities for growth while making diving accessible to more people than ever before. …
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Get your GoPro set up for success. Thomas will break down the best menu settings, the accessory lenses for wide angle and macro shooting, and how to add filters and lights to get the best image quality and color out of your GoPro camera.
Join us for a candid and practical panel discussion featuring dive shop owners who have cracked the code on running group dive trips that are not only smooth and memorable—but also profitable. Whether you're just starting out or looking to refine your existing travel program, this session will deliver real-world insights from those who’ve done it right. Contact diving@flyandsea.com for more details
This is a must hear for dive shop owners. This combines Indian tiger safaris with Scuba diving in the region and Scuba diving in Africa with African safaris. While this is open to all, please signify your interest by emailing us. Registration Email Address: Farhat@orientafrica.com Registration Phone Number: +447736872259
In the AI world, videos can be used to get recommended by ChatGPT, Gemini, and other engines. We will show you the newest ways to link your videos with YouTube. We read AI patents and uncovered the methods that AI engines use to recommend videos. We will leave you with a blueprint of proven ways to get more views and subscribers to your existing video channels. Learning Objectives: Identify the ranking factors most important to AI Engines Apply methods to repurpose existing videos for AI visibil …
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Risk management begins with preventing incidents and developing a solid plan for responding to unexpected events. Assess your preparedness to make difficult decisions by analyzing real dive incidents and prioritizing what matters most: diver safety. Additionally, you will learn how to manage risk in diver education programs and throughout your dive business by examining common consumer complaints, issues identified in Course Evaluation Questionnaires, and the most frequently reported injuries. P …
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Richard Harris started diving in the late 1970s and always had a fascination with exploration. He developed a niche interest in deep cave diving partly because many of the deep sites were unexplored, and partly because of an interest in the physical and physiological barriers to diving safely beyond recreational depths. This talk discusses the risks and mitigation strategies based around his signature project in the Pearse Resurgence, New Zealand. Presented by: Richard "Harry" Harris
Turn your dive shop into a selling machine! When racks of wetsuits, masks, and gear blur together, customers – especially new divers – feel overwhelmed and sales slip away. Great visual merchandising makes shopping easy and buying irresistible. Learn what it takes to create displays that sell, how to maximize prime floor space, and tell product stories that inspire action. Discover how to simplify assortments, use signage that educates without overload, highlight add-ons, and guide the shopper j …
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How do you turn casual tourists into lifelong travel customers and ocean stewards? The answer is the Reef Smart Guide’s new Ocean Explorer Program, which helps divers build a deep, personal connection to the reef. This seminar outlines the program’s development and explains how interpretive education can convert routine dives into transformative learning experiences. We will examine a three-module framework that professionals can plug directly into existing operations without adding classroom ti …
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Accomplished photographers make their photographs. They don't take photographs. What this means is they plan their photographic dives and pursue specific subjects and images instead of swimming around and snapping away at anything they encounter. Certainly, there are times when photographers don't have specific images in mind when they begin a dive, but more often than not, their best work is the result of some research, planning, and making adjustments. So, how can you develop the mindset of ma …
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If you are interested in growing your pro-level courses, this presentation is for you. You’ll learn how to teach your instructors how to spot candidates during courses and to plant the seed for pro training early. You’ll gain ideas on how to break down the presentation of the journey and how to best package the course offerings as a career/lifestyle upgrade, not just a series of certifications.
The Solomon Islands is a world-class diving destination known for its crystal-clear waters, vibrant coral reefs, and diverse marine life. Divers can explore colorful underwater ecosystems and discover historic World War II shipwrecks and aircraft. With warm tropical waters, excellent visibility, and uncrowded dive sites, the Solomon Islands offers an unforgettable underwater adventure. Learn more about this unique destination with the Emperor Bilikiki Liveaboard and the Emperor Honiara Dive Cent …
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Training standards directly impact your daily teaching practices, so it’s important to integrate any changes and updates into your programs. This miniseminar will review the changes released this year. You will also have the opportunity to get answers to frequently asked questions and learn how to stay informed about the latest training news. Presented by: Eric Albinsson
Dive into the unseen world where light fades, silence speaks, and nature reveals its most intimate moments. In this session, attendees will journey through the underwater world as the presenter shares behind-the-scenes stories, filming techniques, and the emotional and technical challenges of capturing life underwater. More than just images, these are cinematic encounters that aim to awaken awe, foster empathy, and ignite action for conservation. It’s not just about what we see, but what we fe …
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Curious about how AI can actually help your dive business? This session breaks down practical, real-world applications of AI across marketing, customer interaction, and day-to-day operations. You’ll gain simple, actionable ideas to start using AI more effectively without overcomplicating your workflow.
Avelo Edge brings dive performance into focus. By integrating real-time feedback and post-dive analysis into the Avelo System, Avelo Edge gives divers visibility into their efficiency, stability, and progression. In this session, Avelo CEO Aviad Cahana shows how stabilized buoyancy and continuous performance data work together to reduce task load and sharpen precision through dive profiles. Learn how experienced divers are using Avelo Edge to refine their technique, track measurable improvement, …
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Most dive business owners are familiar with the challenges and complexities that come with steering their company day-to-day. But have you considered the transformative power of picturing your endgame? This simple yet strategic action is more than just setting a goal; it's about creating a clear roadmap for your entrepreneurial journey. By attending this workshop, participants will be able to: Craft a clear vision to chart the course for your dive business Find the right strategic buyers for you …
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Step off the beaten path and discover Madagascar—an untamed paradise that promises unforgettable experiences both above and below the surface. Madagascar: The Ultimate Frontier for Dive and Adventure Travel will introduce you to this extraordinary destination where biodiversity, culture, and raw natural beauty converge. Dive untouched reefs teeming with endemic marine life, explore channels frequented by migrating whales, and experience remote sites that few divers have seen. Beyond diving, lear …
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Join us for an immersive hour as we unveil the hidden treasures of the Solomon Islands—one of the Pacific’s hidden location with pristine and biodiverse dive destinations. Hosted in collaboration with Emperor Liveaboards, this seminar will transport you to a world of vibrant coral gardens, WWII wrecks, and thrilling pelagic encounters. For more information contact diving@flyandsea.com
Join us for the annual Shearwater dealer meeting at DEMA 2026. Learn about our newest products, what's on the horizon for 2027 and meet the team. Space is limited. Please register to reserve your spot. Each representative from a dive shop should register individually. This event is reserved for current Authorized Shearwater Dealers. If you aren't a current dealer please contact orders@shearwater.com to connect with our sales team. Registration: https://simpli.events/e/shearwater-dema-2026-wed
Big retailers are shrinking to feel more local because small is where the real advantage is. Indie dive shops already have what big chains are chasing: agility, authenticity, and real relationships. They can pivot fast, test new ideas, build community, and create memorable, experience-driven moments without layers of approval. In this session, attendees will learn practical, revenue-driving ways to turn independence into a competitive edge, boost traffic, increase sales, strengthen loyalty, and …
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The Spare Air Repair Seminar includes hands-on rebuilding of the regulator and complete overhaul procedures. Certificate and Service Manual provided at end of course. Open Seating - NO Registration Necessary. Price is $20 CASH at the door - exact change please.
Your certified divers are disappearing — the industry retention rate is just 2.5%. Shops, resorts, and manufacturers spend a fortune acquiring customers, hand them a C-card, and never see them again. "Stop Waving Goodbye" reveals how winning dive businesses build lifetime customers — and why AI tools like ChatGPT are now the first place divers search for their next shop or resort. If you're not showing up there, your competitor is. You'll leave with a retention framework, a community-building pl …
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Unlock the pinnacle of PADI Professional achievement with insights into the Course Director Training Course. Explore the prerequisites, application procedures, and acceptance protocols. Discover strategies to maximize your investment and become a successful instructor trainer, leveraging the latest in CDTC preparation.
Be part of one of the industry’s most engaging and impactful conversations! Women in Diving: Insights, Action & Community is an energetic, interactive experience bringing together dive professionals, leaders, and changemakers to explore the future of women in diving. Through live audience polling, powerful industry insights, collaborative workshops, and meaningful networking, attendees will help uncover real challenges and spark actionable solutions that strengthen our industry. From mentorship …
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Dive the staggering walls of Bunaken Marine Park, explore Bangka Island's kaleidoscopic reefs, and experience the world's best muck diving in the Lembeh Strait with a Passport to Paradise. Murex Manado Resort is set amid mature, tropical water gardens situated on the seafront. Relax by the poolside, explore the gardens or kick back and watch the sunset over the ocean. Enjoy vibrant modern cuisine, ocean views, and exceptional service. Situated on a palm-fringed white sand beach, Murex Bangka off …
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Join PADI's Quality Management team for a lively, interactive presentation about various beliefs, urban legends, and common misconceptions surrounding diver training. Learn about best practices by breaking free from outdated myths.
Exploring the night sea to discover new and exotic animal life during the diel migration, Mike Bartick shares photo and video of rarely seen or encountered marine life in their larval and planktonic stages. This presentation explores the science behind blackwater diving, photography and videography techniques, and Kraken products used to capture these remarkable images.
Scenic 600 acre tropical resort hideway with 2 beaches and padi dive center in the heart of marine reserves. Dive groups receive tailor-made diving schedules with exclusive dive boat use.
Show Floor Booth #2055
Sponsored by:
National Speleological Society Cave Diving Section
A discussion on the logistics and techniques involved in long-range cave exploration, developed by Beyond the Sump, Karst Underwater Research and Dive Rite. This session will include sump diving, deep cave projects in Florida, Mexico, the Dominican Republic, and Bahamas. In addition, it will focus on the logistics of dive support and specialized equipment developed for camping beyond a sump, underwater habitats, habitat scrubbers, and other tools.
If you've never heard about this small, undiscovered island in the Caribbean, it’s only because it’s a well-kept secret. St. Eustatius (Statia in local slang), was once the busiest port of the Caribbean in the eighteenth century, and is now a sleepy island where time has stood still. The reefs surrounding St. Eustatius are flourishing in a protected marine park. Under water, you will experience what much of the Caribbean must have looked like many years ago. Add some historical dive sites and mo …
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An exclusive networking session for Avelo Dive Centers to connect with Avelo leadership, celebrate partner wins, preview 2026 training and product updates, and leave with clear steps to grow courses, rentals, retail, and diver engagement.
MARES Lab Service Technician Training Course is a comprehensive 2-Day training program that trains and qualifies individuals to service and repair MARES products. Presentation topics include Workstation Organization; Service Procedures, General Service Guidelines, Regulator Design Technologies, Troubleshooting, Dive Computer Technology, Mares Warranty Guidelines, and more. More than 12 hours of course time is dedicated to hands on training in how to properly disassemble, reassemble, and adjust M …
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Private recording sessions for The DANcast, the official podcast of Divers Alert Network (DAN). Guests will receive scheduling details in advance. For more information, visit DAN.org/podcast.
Join fellow IDC Staff Instructors in an interactive, roundtable environment focused on mentorship and professional development. Share ideas, learn how to expand your impact through mentoring, and explore pathways like the CDTC to grow your career.
Join us for an interactive roundtable discussion on innovative ways to grow your dive business beyond traditional retail and training. Learn how youth camps, adaptive opportunites, community partnerships, and creative programming can attract new customers, develop future divers, and create sustainable revenue streams. Bring your ideas, questions, and experiences as we explore practical strategies that help dive centers thrive in today's changing marketplace. Presented & Hosted By: Deep Blue Adve …
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The diving industry has had its ups and downs. But over the last several decades, there are some dive business owners who have weathered it all, from economic challenges, war, natural disasters, a global pandemic, and more. This interactive session explores the stories behind long-standing dive operations and the valuable lessons they’ve learned over time. Through expert insights, real-world examples, and audience Q&A, attendees will gain valuable lessons on resilience, leadership, and long-term …
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The story is well known, but cave diver and anesthesiologist Richard Harris will present an inside perspective on his role in the successful rescue of the 12 boys and their coach from a remote cave in Northern Thailand in 2018. Using a high-risk and unprecedented general anaesthetic technique, “Harry” worked closely with other cave divers and rescuers to develop the “least worst” strategy. Presented by: Richard "Harry" Harris
Curious about how AI can actually help your dive business? This session breaks down practical, real-world applications of AI across marketing, customer interaction, and day-to-day operations. You’ll gain simple, actionable ideas to start using AI more effectively without overcomplicating your workflow.
Decompression stress is often viewed as a function of depth and bottom time, but the body’s response to diving begins before entering the water and continues long after surfacing. This presentation explores how pre-dive preparation, in-water decisions, and post-dive behaviors each influence decompression stress, integrating current physiology with practical recommendations that divers can apply throughout the entire dive experience. Presented by: Matias Nochetto, MD
Tucked away in the Dutch Caribbean, the island of St. Eustatius—affectionately known as Statia—is a hidden gem waiting to be explored by adventurous divers. In this inspiring session, you'll discover why Statia is quickly climbing the bucket lists of those seeking pristine reefs, dramatic volcanic landscapes, historic wrecks, and uncrowded dive sites. For more information contact diving@flyandsea.com
This time is reserved as a flex space for our networking event attendees—feel free to continue conversations, connect in smaller groups, unwind after the main event, stop in on your way to the show to see if there's anyone still networking, or use it as a workspace to prepare for the exciting day ahead of you! Presented by: Deep Blue Adventures Contact Information: Cheryl Patterson / retailers@deepblueadventures.com / 419-464-9187
This session shows dive professionals how to better attract, support, and retain women in diving. Annie Crawley shares insights from decades in the field, highlighting what helps women feel confident, capable, and connected underwater. Attendees learn how small shifts in communication, training, and community-building can lead to stronger engagement, increased retention, and new growth opportunities within their business. Learning Objectives: Implement strategies that increase participation and …
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Join us for the annual Shearwater dealer meeting at DEMA 2026. Learn about our newest products, what's on the horizon for 2027 and meet the team. Space is limited. Please register to reserve your spot. Each representative from a dive shop should register individually. This event is reserved for current Authorized Shearwater Dealers. If you aren't a current dealer please contact orders@shearwater.com to connect with our sales team. Registration: https://simpli.events/e/shearwater-dema-2026-thur
Every time you discount, you're telling your customer your expertise isn't worth full price. The dive industry's race-to-the-bottom pricing is quietly killing the businesses that should be thriving most. The fix isn't working harder — it's charging smarter. This session tears apart your revenue model and rebuilds it around what actually drives profit: packaging, positioning, and the confidence to charge what you're worth. Walk in with a price list. Walk out with a revenue architecture. You'll kn …
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Course will cover servicing procedures for the TUSA RS609 regulator, and the TUSA BCU-186/BCU-310 power inflator assembly. Additional topics include BCJ care & maintenance, warranty processes, regulator model identification, Free Parts for Life program, TUSA CARE, and use of various service tools on the TUSA website. (Time: 4 hours) Presented by: TUSA Service contact: info@tusa.com
A clear introduction to how the Avelo System works, why water-based buoyancy creates a lighter and more stable dive experience, and how real-time insights from Avelo Mode help divers improve control, comfort, and safety.
Discover the best of Costa Rica's underwater and topside adventures with Bill Beard's Costa Rica. Join us for a deep dive into what you need to know about the country's top Pacific Ocean dive sites including Catalina and Bat Islands, plus unforgettable rainforest, volcano, jungle and wildlife experience.
Discover how PADI’s digital ecosystem can help simplify the business of dive training. This session will provide practical guidance, tips and insights for using tools such as SMP, the PADI App and learning platforms more effectively — while also sharing the broader vision for how connected Member tools will continue evolving to support dive businesses and professionals.
Allow Atlantis Photography Ambassador Marty Snyderman to show you what diving is like from the Azores and at the Atlantis resorts in Dumaguete and Puerto Galera where we want you to come as our guest and leave as our friend. Gain insights into the astonishing diversity of marine creatures seen while exploring ecosystems that range from classic muck dive settings to stunning walls where excellent visibility, spectacular seascapes, colorful fishes, turtles, and more are the norm.*** One lucky semi …
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Learn how to use a snoot to isolate subjects and take photos to another level of wow by eliminating distracting backgrounds. Take it to the next level by using multiple flashes to remotely backlight and sidelight a subject to get some really unique results.
Merriam-Webster Dictionary defines Gonzo as, “outlandishly unconventional, outrageous, or extreme.” Here, we’ll define Going Gonzo as a slightly whacky marketing strategy that puts money, money, money in your pocket – and smiles on peoples’ faces. We’re not talking about online challenges. In fact, we’ll ditch the Internet and outline plans that directly connect you and your business with your neighbors in ways that turn them into customers. And we’ll have fun doing it. We'll create an Action Pl …
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Professional mermaid and underwater performer Abbey Blake breaks down how mermaiding has grown into a legitimate business vertical and how dive centers can get a piece of it. From mermaid certification programs and private events to underwater photo experiences and group travel, Abbey shares real strategies for attracting a new clientele that's younger, social media-savvy, and eager to get in the water. If your shop is looking for new revenue streams that also build future divers, this one's for …
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Discover why Mozambique is quickly becoming one of the most exciting and untapped dive destinations on the planet. From shark-filled waters and pristine reefs to rich culture and raw natural beauty, this East African gem offers world-class diving—without the crowds. Whether you're drawn to humpback whale encounters, thrilling shark dives, or simply searching for your next unforgettable adventure, this session will introduce you to Africa’s next great dive frontier. For more information contact d …
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Dive centers and dive professionals have an abundance of opportunities to get new customers at events that allow businesses to have a booth and/or table. These are often referred to as tabling events at consumer shows, markets, expos, fairs, concerts, churches, etc. In this presentation, Tec Clark will cover not only the many opportunities for booth and tabling events, but he will also cover your table/booth designs, pitches and hooks, and customer data collection methods. Tec also covers the c …
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Technical diving has become more visible, accessible, and intertwined with advanced recreational diving — but the consequences, complexity, and decision-making demands remain very different. This talk explores where advanced recreational diving ends and technical diving begins in 2026, with special attention to rebreathers, decompression, overhead environments, equipment complexity, human factors, checklists, complacency, and mentorship. The goal is to help dive professionals better recognize wh …
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If you are thinking of taking your dive shop to PNG why not combine it with Yap or Truk Lagoon or Palau. In this seminar we explain how to do this smoothly and easily. Please email us to signify your intention to attend. Registration Email Address: Farhat@orientafrica.com Registration Phone Number: +447736872259
Rachel Zimmerman, founder of Midwest Mermaids Scuba, shares how dive businesses can grow faster by focusing on community, not just sales. Many divers are certified but quickly drop off due to lack of confidence, connection, and opportunity. This session explores why retention—not marketing—is the real challenge and provides actionable strategies to keep divers engaged. Attendees will create lifelong divers through community, continued education, and simple, effective tools that drive loyalty, re …
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Discover how PADI’s digital ecosystem can help simplify the business of dive training. This session will provide practical guidance, tips and insights for using tools such as SMP, the PADI App and learning platforms more effectively — while also sharing the broader vision for how connected Member tools will continue evolving to support dive businesses and professionals.
The dive community is shrinking. While there is much effort and discussion on reviving our industry (and we are very much dedicated to doing that) speaking candidly, regrowing our industry is not an overnight fix. What both new and experienced divers are seeking has changed dramatically over the past two decades. Keeping up with the latest trends and demands is essential to the success and growth of your enterprise. Diversifying what your business offers not only provides an immediate new reven …
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Drawing on decades of experience launching, scaling, and investing in new businesses, from a Silicon Valley startup acquired by Intel to a career in venture investing, this session offers a practical playbook for dive businesses ready to grow smarter. Through case studies, including the Avelo Dive Center model, attendees will learn how to identify true customer-market fit, refine brand positioning, raise capital, and use AI to streamline operations and deepen customer engagement, with clear fram …
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Effective risk management is built through intentional planning and continuous improvement. This presentation uses real operational case studies to demonstrate how proactive hazard identification, incident analysis, and corrective actions work together to strengthen dive operations. Presented by: Shannon Hunt
Shark diving in the Maldives is nothing short of legendary. Regardless if tiger sharks, hammerheads, or huge schools of grey reef sharks - you can find it all in the Maldives. In this session, you will learn about the different kinds of shark dives available in the Maldives. Additionally, the presenter, Florian Gansl, will share insights that allow you to plan your diving holidays around the best possible shark encounters.
This two-hour event is for Freedive and Mermaid Instructors and Instructor Trainers, as well as dive centers and resorts interested in offering or expanding these programs. The first hour is dedicated to Freedivers and Mermaids—connect with peers, celebrate achievements, and strengthen your community in a relaxed, social setting. In the second hour, dive centers and resorts join to expand the conversation through networking and partnership-building. Explore opportunities to collaborate, grow you …
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Think booking direct saves you money? Think again. This panel discussion featuring a selection of wholesalers unpacks the real value of working with a dive travel wholesaler—and why the most successful dive shops don’t go it alone. From exclusive pricing and bundled services to expert support and time-saving logistics, you’ll learn how a wholesaler can help you run smoother trips, increase profits, and deliver a better experience for your clients. If you’ve ever questioned the role of a wholesal …
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Join Lionfish University for our annual free lionfish invasion update featuring leading scientists, researchers, and marine conservation experts sharing the latest developments from the Caribbean, Gulf of Mexico, Western Atlantic, and Mediterranean.
Divers Alert Network Instructors, Instructor Trainers, and Examiners are invited to attend the 2027 Update. This session will cover improvements and changes from the past year and provide an outlook on changes coming in the year ahead. Presented by: JoAnn Perry, MSE
Attendees will discover how Shipwreck Discovery unlocks access to 3.6 billion potential new divers through immersive VR and mobile scuba diving games. Learn how dive businesses, destinations, and educators can reach global audiences, drive interest in real-world diving, and increase bookings. Virtually dive actual shipwrecks from around the world and find local dive resources in that area. It's the most fun you can have marketing the dive industry!
Discover how dive shops can create deeper customer loyalty and drive repeat business by combining engaging community experiences with the reach and benefits of PADI Club and Media. This session will explore practical ways to connect with divers beyond certification, strengthen retention, and leverage the power of the PADI ecosystem to grow engagement and revenue.
For PADI Dive Centers looking to turn interest into real bookings, this interactive session combines proven strategies with hands-on application. Hear directly from operators who are successfully using PADI Adventures and tools within the PADI Digital Ecosystem to grow their business. Then, put it into practice. With guidance from PADI staff and experienced peers, you’ll work on your own Adventures listings—learning how to create, optimize, and position them to drive more conversions. Bring your …
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Join us for an engaging presentation exploring the innovative ecological programs and conservation opportunities in Grenada and Barbados. Through detailed information and striking images from local coral nurseries, learn how scientists, volunteers, and community partners are working to restore reef ecosystems, support marine biodiversity, and strengthen the resilience of Caribbean coastal habitats. This includes Barbados' ongoing efforts to expand Marine Protected Areas, providing greater protec …
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DAN Examiners are invited to attend this annual meeting. We look forward to introducing you to our training team and discussing upcoming changes and ideas for DAN training. Because of your experience, we will lean on you for your ideas and knowledge. Presented by: JoAnn Perry, MSE
Join Dr. Alex Brylske as he unveils a groundbreaking initiative redefining how destinations approach sustainable dive tourism. Sponsored by the Florida Keys Tourism Development Council, this program goes beyond generic training to offer a scalable "train-the-trainer" framework that includes Ocean Education International’s ECO PRO curriculum and comprehensive operational assessments. This session demonstrates how tourism departments and operator associations can transform environmental stewardshi …
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Divers are increasingly seeking eco-friendly travel, but building sustainable group trips can be complex. This session introduces a simple, customizable model that removes the guesswork. Learn how to co-create itineraries using a curated menu of land and sea conservation experiences, receive clear day-by-day plans, and offer meaningful travel with ease. Hosted by Aquanauts Grenada, this approach helps you deliver impactful, easy-to-sell dive trips to the Caribbean island of Grenada.
Drysuits provide more than just warmth. They keep divers dry, improve comfort, and expand diving opportunities in both cold and temperate waters. This session explores the fundamentals of drysuit diving, including why drysuits are essential for technical diving and how they separate waterproofing from insulation for greater thermal protection. Attendees will learn how layering systems and undergarments work together to provide appropriate insulation based on water temperature and dive duration. …
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Discover the best-kept secrets of European diving in this inspiring presentation by Deep Blue Adventures and their local partner, Portugal Dive Presented by: Arlindo Serrao, Founder and General Manager, Portugal Dive Contact Information: Cheryl Patterson / retailers@deepblueadventures.com / 419-464-9187
Diving three distinct destinations in North Sulawesi (Bunaken -> Bangka -> Lembeh) couldn't be easier than with a Passport to Paradise. Imagine seeing all the highlights of this incredible area with no missed diving days and the added opportunity to dive in areas which no one else visits.
Join us in discovering the pristine nature of our polar areas. Our polar dive master, Mr. Henrik Enckell, will take you on a visual journey through both the Arctic and Antarctica both under water and topside, covering the logistics of getting there and back along the way. We will also discuss the special wildlife we encounter and learn that even though it may look similar at first glance between the two poles, it's actually quite different when taking a closer look. Looking forward to seeing you …
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Risk management begins with preventing incidents and developing a solid plan for responding to unexpected events. Assess your preparedness to make difficult decisions by analyzing real dive incidents and prioritizing what matters most: diver safety. Additionally, you will learn how to manage risk in diver education programs and throughout your dive business by examining common consumer complaints, issues identified in Course Evaluation Questionnaires, and the most frequently reported injuries. P …
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In this session, Stream2Sea CEO and Formulator, Autumn Blum will cover what reef-safe really means, the ingredients and product choices that can impact aquatic ecosystems, and practical steps dive professionals can take to recommend more ocean-friendly options.
The Spare Air Repair Seminar includes hands-on rebuilding of the regulator and complete overhaul procedures. Certificate and Service Manual provided at end of course. Open Seating - NO Registration Necessary. Price is $20 CASH at the door - exact change please.
Social media has shifted from posting content to building strategic systems that drive real business results. This session shows dive professionals how to integrate AI, video, photography, and storytelling into a focused approach that cuts through the noise and converts attention into bookings. Annie Crawley shares how to create content that builds trust, reflects real dive experiences, and connects with today’s audience—while simplifying workflow and turning everyday moments into consistent vis …
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Does your dive center’s website promote you? Or does it focus on your potential customer? Does it speak to your potential customers in a way that explains and illustrates how your business can transform their lives and make them happier as a scuba diver? Does it outline a simple, easy way your customer can do business with you? Does it provide a compelling call to action? In this session, we’ll flip the script of your “About Us”-themed website and shift the focus to how your customer will feel w …
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Apo Island is one of the richest, most vivid reefs in the Philippines — the country's longest-lasting, community-led marine protected area. Its success has inspired over 1,200 marine protected areas. It is a beacon of hope, one that demonstrates the positive effect of dive tourism on marine conservation. The talk incorporates the scientific study around Apo Island.
Perched perfectly at the base of the Caribbean archipelago is an untouched, unspoiled, undiscovered divers dream. Tobago. The island's intimate reef systems are rich in marine biodiversity, clear pristine waters and its range of diving sites are natural treasures. Under the surface, divers can expect to find closely-huddled schooling fish, moray eels, lobsters and sea horses, as well as headline attractions such as barracudas, tarpons, turtles, nurse sharks and rays. Beyond the shore, awaken you …
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Scenic 600 acre tropical resort hideway with 2 beaches and padi dive center in the heart of marine reserves. Dive groups receive tailor-made diving schedules with exclusive dive boat use.
MARES Lab Service Technician Training Course is a comprehensive 2-Day training program that trains and qualifies individuals to service and repair MARES products. Presentation topics include Workstation Organization; Service Procedures, General Service Guidelines, Regulator Design Technologies, Troubleshooting, Dive Computer Technology, Mares Warranty Guidelines, and more. More than 12 hours of course time is dedicated to hands on training in how to properly disassemble, reassemble, and adjust M …
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Private recording sessions for The DANcast, the official podcast of Divers Alert Network (DAN). Guests will receive scheduling details in advance. For more information, visit DAN.org/podcast.
Professional Adaptive Diving Instructor Training is a powerful session showing dive leaders how adaptive training expands access, builds loyal community partnerships, and strengthens instructor skills. Scott Taylor shares decades of experience helping shops confidently serve divers with disabilities through proven training pathways, practical techniques, and a clear business and community case for saying yes. Learning Objectives: Identify how adaptive instructor training expands access and creat …
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Recent liveaboard incidents have highlighted the importance of proactively identifying and managing operational risks before they become emergencies. This session introduces a practical Hazard Identification and Risk Analysis (HIRA) checklist developed to help dive professionals and liveaboard operators recognize hazards, assess risk, and implement effective mitigation strategies to enhance safety for both crew and guests. Presented by: JoAnn Perry, MSE
Today’s divers are actively seeking gear that performs seamlessly both in and out of the water. This seminar dives into the growing trend of crossover aquatic gear and its direct impact on retail revenue. Discover how alternative footwear solutions—shoes that can replace neoprene booties and fit into most open-heel fins—can solve common customer complaints while driving add-on sales. We will cover inventory strategies, customer education, and how to successfully position multi-use footwear as a …
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Fitness plays a critical role in public health, mental well-being, and overall quality of life. Approximately 96 million Americans enter fitness facilities and of those, tens of millions are participating in group fitness sessions like yoga, Pilates, masters swimming, and indoor cycling. These programs are a unique trend called functional fitness – a type of training that prepares the body for real-life activities. With fitness playing a critical role in diving activities, it’s time to embrace d …
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This session shows dive professionals how to engage teen divers by creating experiences that foster teamwork, respect, responsibility, and real-world life skills. Drawing from youth sports models, Annie Crawley shares how consistent participation, mentorship, and peer connection create a sense of belonging and encourage long-term involvement. Attendees learn how to design programs that build character, create clear pathways for progression, and develop the next generation of divers while support …
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Training standards directly impact your daily teaching practices, so it’s important to integrate any changes and updates into your programs. This miniseminar will review the changes released this year. You will also have the opportunity to get answers to frequently asked questions and learn how to stay informed about the latest training news. Presented by: Eric Albinsson
With a decade of experience diving past 150m, Harry was reaching the limits of what he believed could be safely achieved using current technology. However the sites he was exploring were now heading down past 250m. This talk will describe the path to being the first diver to utilize hydrogen as a breathing gas in a rebreather and the small series of dives performed in New Zealand and South Africa. He will give a frank description of his final hydrogen dive that resulted in spinal decompression s …
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I was tempted to title this session, “A Caveman, a Neurosurgeon, and an AI Bot Walk Into a Bar,” but I’d be getting ahead of myself. Interested in simple ways to market your business so you can make more money? Join Cathryn and we’ll add the latest AI tech + Authenticity + Integrity to help you increase sales and cultivate repeat customers. Presented by: Cathryn Castle Garcia, ClearStoryCoach.com Contact Information: Cheryl Patterson / retailers@deepblueadventures.com / 419-464-9187
Understanding the basics of service and repair when retailing exposure suits and their accessories (Wetsuits). Course will cover: fitting customers, warranty, basic care and minor repairs. Presented by: TUSA Service contact: info@tusa.com
Avelo Edge analyzes dives recorded on your dive computer with Avelo Mode and shows how efficiently you breathed and managed buoyancy, with a score and actionable tips to help you improve. Edge Pro takes the analysis further as a training tool that gives pros deeper insight into student performance.
Explore one of the world’s most extraordinary underwater frontiers in Diving the Untamed Galapagos. This seminar offers an insider’s look at what makes the Galapagos Islands a bucket-list destination for divers—from thrilling encounters with hammerhead sharks and giant mantas to the unique endemic marine life found nowhere else on Earth. We’ll cover practical travel tips, seasonal highlights, site profiles, and conservation considerations that every diver should know before exploring this UNESCO …
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Freediving places unique demands on the human body. While remarkable physiological adaptations make breath-hold diving possible, they also have limits. This presentation explores how the body responds to depth, pressure, and prolonged breath-holding, explaining the mechanisms behind common injuries and accidents, including barotrauma, hypoxic blackout, and decompression illness. Dive leaders will gain a practical understanding of the physiology that underpins safer and more informed diving. Pres …
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Every student who walks through your door is the beginning of a long-term revenue relationship — if you know how to nurture it. This session presents a step-by-step Diver Journey Map that shows exactly when to introduce gear, advanced courses, travel, and community touchpoints to keep certified divers engaged, spending, and referring friends. Grounded in loyalty program strategy and customer lifecycle marketing, this session gives dive retailers a concrete roadmap for converting their training p …
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Yes, you’re in business to teach scuba diving and sell gear and promote dive travel. But if you have an onsite swimming pool, or easy access to a pool, you can also offer a range of Aquatic Experiences (beyond teaching swimming lessons) that will delight customers of all ages. It’s a great way to increase traffic, sell aquatic gear and accessories, and organically upsell traditional scuba courses and travel. We’ll explore a wide range of ideas, including how to plan, price and promote curated aq …
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This image-rich session explores creative macro and wide-angle macro photography using Nauticam's latest optical innovations. Mike Bartick shares his artistic approach to underwater photography, including how he prepares for a successful shoot and techniques for enhancing the image-making process.
Join Atlantis' in-house marine biologist, Marco Inocencio, to learn about the Philippines' biodiversity! Diving with Atlantis' dedicated beachfront dive resorts, Atlantis Puerto Galera and Atlantis Dumaguete, and off the liveaboard, Atlantis Azores, divers encounter an incredible variety of macro and pelagic species, and of coral species. We will also touch upon Atlantis environmental and social outreach programs and how you can get involved during your dream dive vacation at Atlantis Philippine …
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This session shows dive professionals how to increase retention and build long-term customer value. Annie Crawley shares practical strategies to move divers beyond certification into ongoing engagement through connection, experience, and community. Attendees learn how to create programs that keep divers active, increase repeat business, and strengthen customer loyalty in a competitive market. Learning Objectives: Implement retention strategies that increase repeat diving and long-term customer e …
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Come discover one of the most fully intact and thriving reef systems in the Caribbean! With daily non-stop flights into Cuba – traveling to this beautiful island frozen in time has never been easier. Join Kelly Brock, US Dive Sales Manager to answer all the questions about travel logistics, boat amenities, what to expect in addition to just the diving, and more! Don’t miss experiencing the results of 30 years of conservation. Our all -inclusive liveaboard trips run Saturday through Saturday and …
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Diving incidents rarely have a single cause. This talk translates DAN Research’s fatality and injury monitoring work into practical lessons for dive professionals, operators, instructors, and trip leaders. Using de-identified patterns from incident and fatality reporting, we will discuss what the data can — and cannot — tell us, how DAN collects and reviews information, and how dive leaders can use those insights to strengthen prevention, emergency preparedness, reporting culture, and post-incid …
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Increased Revenue, Decreased Turn Times is a practical, high-impact session for dive retailers seeking stronger service profitability, faster turnaround, and better customer retention. Industry veteran René Dupré shares six proven standards that improve workflow, reduce hidden costs, strengthen safety, and turn service into a trust-building revenue driver. Attendees leave with actionable strategies they can implement immediately, making this session a strong value-add for any trade show audience …
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Join Tec Clark as he interviews some of the diving industry’s top entrepreneurs. In this insightful panel discussion, attendees will learn strategies from the many lessons learned by some of the best businesspeople in the diving industry. Panelists represent multiple areas of entrepreneurship including dive center, independent instructor, dive travel, equipment manufacturing, and not-for-profit. Learning Objectives: Identify the proper mindset of successful entrepreneurs Apply time-tested strate …
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Join us for an overview of DAN’s membership and insurance programs, and learn about all the great benefits available to you, your business, and your customers. We’ll cover DAN membership benefits, dive accident coverage, trip and travel protection, and liability insurance, and there will be time to get answers to all your questions. Learn how dive pros and dive operators can use DAN’s programs to better serve your customers, mitigate risk, and grow your business. Presented By: Angela Williams an …
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Are you seeking the extraordinary? Where else can you get nudis, shrimp and porcelain crabs to eels, schools of game fish, manta, shark, and whale shark underwater all on a single 30-minute dive. From walls teeming with macro life to ocean safaris swimming with Africa’s underwater Big Five, Mozambique has it all! Our first-hand experience helps you navigate the various areas in this thrilling destination that is a diver’s dream, yet still holds more to be explored. Presented by: Cheryl Patterson …
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This session shows how businesses can maximize the value of their photography by distributing content across organic channels, public relations, and search ecosystems. Attendees will learn how to move beyond paid ads and use structured distribution to increase visibility, drive traffic, and influence AI-driven search results. The session highlights practical strategies to turn content into a scalable growth asset. Many brands invest heavily in content creation but underutilize organic distributi …
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It's easy to find editing advice for topside photos, but harder to dig up useful techniques for underwater images. These tips and tricks are developed specifically for underwater photographers - some clean and simple, some downright dirty, but all of them essential for any post-production bag of tricks.
During this session, Vanessa, an award-winning photographer and photojournalist, will share her photographic experience and how, after more than 15 years devoted to photographing cetaceans, she fell in love with macro subjects during a stay at Atlantis in the Philippines. This talk is intended for a wide range of attendees: Marine life enthusiasts, photographers, and dive shops wanting to gain insight on what to take into account when working with photographers. The session covers Vanessa's last …
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Maldives is a paradise for manta rays! Regardless if it is about feeding, cleaning, or reproduction, it all happens in Maldives. In this Snapshot Session, you will learn everything you need to know about manta ray behavioral patterns and how to plan your diving and snorkeling holidays to maximize your Manta Ray encounters.
Media Personnel: Once onsite, media can check in at the main registration desk or in the Media Office.
NOTE: Friday-Only Attendees may check-in and pick up badges on Friday, November 6, 2026 (early badge pick-up is not permitted).
Did You Know? DEMA Provides Complimentary, Confidential CA Proposition 65 Consultations
To help you navigate the complexities surrounding Proposition 65, DEMA has worked with an attorney well-versed in the matter to provide all who attend DEMA Show the opportunity to schedule a private meeting while onsite. Funded by the DEMA Manufacturing Committee, these 20-minute meetings are complimentary to ALL DEMA Show attendees and exhibitors.
As we get closer to the dates of DEMA Show 2026, a link will be provided where you can schedule your meeting.
2026 Sponsors & Media Partners
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PADI
Philippine Department of Tourism
Dive Pirates Foundation
Dive 1st Aid
Blue Bahia Resort
Blackbird Caye Resort
Aggressor Adventures
Register & Book Your Hotel
Registration for DEMA Show® 2026 is officially open! Join the global trade-only event for industry-leading education, unmatched networking, the latest innovations, and a one-of-a-kind celebration of DEMA Show's 50th Anniversary.
Don't forget to book your hotel, too. Stay close to the action and make the most of your time in New Orleans, before rooms fill up.