Attend
Exhibit

Credentials Requirements

Ensure a Seamless Experience

In order to attend or exhibit at DEMA Show, all participants must submit credentials. Review the categories below to determine which badge you qualify for and the corresponding documentation required. Visit our FAQs for answers to additional registration questions.

REMINDERS

  • DEMA Show is a trade-only event exclusively for qualified dive, travel, and action water sports professionals.
  • A valid photo ID is required for onsite badge pickup.
  • All participants must submit credentials.

Credentials should be submitted while registering for DEMA Show. A link to the registration site will be provided when it opens in May 2025. Do not submit credentials prior to registering.

DEMA Show Credentials
See below for additional information

Getting Credentials Submitted & Approved

STEP 1

Select your badge type & register for DEMA Show

STEP 2

Submit your credentials & receive Approval Notice

STEP 3

Bring your valid Photo ID with you for onsite Badge Pick-Up

Registration Categories/Badge Types

ATTENDEE BADGES

A Dive Retail Buyer is an owner or employee of a professional retail dive center who is responsible for making purchasing decisions related to dive equipment for resale to consumers. To obtain Dive Retail Buyer credentials, individuals must submit the following:

Required Credentials (2 Documents)

  1. Wholesale Invoice - must adhere to the following:

    • Invoice(s) must be from a diving equipment manufacturer 

    • Must be dated within the last 24 months
    • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
    • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
       

  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $35 fee in addition to published registration fees.

Retail Dive Center Staff are employees of professional retail dive centers.

Note: If you represent a Retail Dive Center and are planning to purchase or make purchasing decisions at DEMA Show and have the required credentials, please register as a Dive Retail Buyer.
 

Required Credentials (2 Documents)

  • Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title
     

  • And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
    • Paycheck stub dated within 180 days of DEMA Show 2025 (must show your name and the company name)

A Dive Travel Buyer is an owner or employee of a professional retail dive center or dive travel center, such as a dive resort, dive travel agency, or tour operator, who is responsible for making travel arrangements and purchasing travel-related services for divers. To obtain Dive Travel Buyer credentials, individuals must submit the following:

Required Credentials (2 Documents)

  • Wholesale Invoice - must adhere to the following:

    • Invoice(s) must be from a dive travel provider 

    • Must be dated within the last 24 months

    • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
    • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
       

  • And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $35 fee in addition to published registration fees.

A Travel Agent/Travel Professional is an individual or business specializing in selling, organizing, and facilitating dive-related travel arrangements.

Note: If you are a Travel Agent/Travel Professional planning to purchase or make purchasing decisions at DEMA Show and have the required credentials, please register as a Dive Travel Buyer.

Required Credentials (2 Documents)

  • Submit ONE of the following:

    • Travel Association-issued Certification Card indicating one of the following: CTA, CTC, CTIE, ACC, MCC, ECC, ECCS, or LCS

    • Travel Organization Affiliation Card showing one of the following affiliations: ARC, IATA/N TSI, CLIA, or TRUE/Travel Sellers
       

  • And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

An Influencer is an individual certified as a professional Dive Instructor, Assistant Instructor, Divemaster, or Dive Controller and issued a certification card as such from a professional scuba diving training association. These professionals are referred to as influencers as they have a strong influence on the consumer diver’s buying choices. 
 

Required Credentials

  • Training Agency-Issued Certification Card - must include your full name and the level of professional certification achieved

An International Distributor is a business engaged in the wholesale distribution of diving equipment either directly or through authorized representation in international markets. These distributors procure diving equipment from manufacturers or primary distributors and then supply it to professional retail dive centers and other businesses involved in the sale of diving gear outside their country of origin.
 

Required Credentials (2 Documents)

  • Wholesale Invoice - must adhere to the following:

    • Invoice(s) must be from a diving equipment manufacturer 

    • Must be dated within the last 24 months
    • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
    • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
       

  • And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $35 fee in addition to published registration fees.

An Attendee Manufacturing Representative is an individual or business authorized (through employment or contract) by a scuba diving equipment manufacturer or distributor to sell, market, and collect orders on behalf of the manufacturer or distributor.
 

Required Credentials (2 Documents)

  • Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title
     

  • And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
    • Paycheck stub dated within 180 days of DEMA Show 2025 (must show your name and the company name)

A Non-Exhibiting Supplier is a company that derives most of its income from supplying dive equipment and accessories to professional retail dive centers/destinations but is NOT exhibiting at DEMA Show 2025.
 

Required Credentials (2 Documents)

  • Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title
     

  • And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
    • Paycheck stub dated within 180 days of DEMA Show 2025 (must show your name and the company name)

Other Industry Professionals are those whose primary income is derived from working in the professional scuba diving industry in one of the following roles:

  • Boat/Live Aboard Operator
  • Commercial Diver
  • Dive Photographer/Videographer
  • Dive-Related Government or Military
  • Dive Resort Operator
  • Dive Instructor Training Organization
  • Educational Institution
  • Environmental Organization
  • Non-Profit Organization
  • Other Retailer
  • Public Safety/Rescue Diver
  • Show Organizer
     

Required Credentials (2 Documents)

  • Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title
     

  • And ONE of the following:

    NOTE: in place of the documents below, Government dive teams may provide a business card or official government ID and job confirmation from their Chief or Commanding Officer on official letterhead.
     
    • Taxpayer Identification Number for the business
    • Business license in the name of the business
    • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
    • Paycheck stub dated within 180 days of DEMA Show 2025 (must show your name and the company name)

EXHIBITOR BADGES

An Exhibitor is an individual working in a DEMA Show Exhibitor’s booth.

If that individual is also planning to buy diving equipment, accessories, or dive travel, they can choose to be designated as an Exhibitor Retail Buyer or Exhibitor Travel Buyer by providing proper credentials.

A Manufacturing Representative working in an Exhibitor’s booth can be assigned an exhibitor badge by the employing exhibitor. If not assigned, the representative must register using attendee registration under the Other Industry Professional category.

MEDIA BADGES

Individuals actively covering DEMA Show for an established media outlet may be considered for complimentary registration for DEMA Show by submitting proper credentials and work examples. If not covering DEMA Show, these individuals should register as an attendee under the Other Industry Professional category.

Note: Complimentary media registration is available to publishers, editors, writers and print or broadcast reporters at the discretion of DEMA. Review the policies below for more information and requirements for obtaining DEMA Show media/press badges.

Media badges grant access to all DEMA-sponsored educational sessions. Some exhibitor-sponsored sessions may have restrictions or require additional fees.

Media Policies

  • Media must provide valid credentials for admittance.
  • Only qualified media receive a complimentary badge, granting access to the show floor, education sessions, and the onsite media room.
  • Media badges exclude admission to Special Events.
  • DEMA Show Management reserves the right to deny credentials for misuse or false pretenses.
  • Failure to report on DEMA Show may result in future media badge denials.

Required Credentials

  • Media must submit proof of assignment during registration or separately to media@demashow.com. Accepted credentials include:

    • Letter of assignment from the Editor
    • Proof of past DEMA Show coverage (within the last two years)
    • By-lined publications or credited work published or broadcasted (within the last 24 months)

Post-Show Requirement

  • Approved Media must provide proof of coverage of DEMA Show 2025 within three (3) months following the close of the Show. Email proof to media@demashow.com. 

Registration & Badge Pickup Allotment

  • Advertising representatives must register as attendees through www.demashow.com or onsite.
  • Approved Media Badges can be picked up onsite from express registration.
  • Onsite registration for media is available at the Media Office.
  • A valid photo ID is required for badge pickup.

Filming & Broadcasting

  • Filming or broadcasting from the show floor requires express written permission from DEMA Show management.

Media Responsibilities

  • Media representatives are responsible for coordinating their own transportation and covering associated expenses.

Submitting Credentials

Prior to arriving onsite at DEMA Show, ensure all your credentials have been submitted and approved, as this will be needed to collect your badge. We offer many ways for you to submit this information:

  • Upload documents during the registration process (preferred method)
  • Log back into the dashboard after registering to upload documentation
  • Send credentials directly to DEMA after registering (see below).

Submit Online

Credentials may be uploaded through the registration website during the registration process. You may also log back in to your dashboard after registering to upload them.

Upload Requirements: 

  • Only PDF, JPG, or BMP files will be accepted
  • Max size per document: 1 MB
  • Each document must have a unique file name

Submit via Email, Fax, or Mail

Should you experience difficulty uploading your credentials online, you may send these documents to:

Email: dema@csreg.zohodesk.com

Fax: +1 708-344-4444

Mail: DEMA Show 2025, 2601 Navistar Dr., Lisle, IL 60532

Badge Pick-Up Notice

Once your credentials and/or payment have been received and approved, you will receive a BADGE PICK-UP NOTICE via e-mail that will include a distinct barcode. When you arrive at DEMA Show, have this notice readily-available, along with your photo ID, to save time at check-in.

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