Specialized Content and Diverse Tracks

Only DEMA Show provides specific business and career-related programs for qualified professional attendees.

DEMA-Sponsored Education seminars are divided into specialized tracks to help you find the content that is most important to you. Seminars cover a broad range of topics, with sessions taking place in person during DEMA Show.

DEMA-Sponsored Education

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  1. ( - UTC +6 )
    291
    Sponsored by:
    DEMA
    Beyond ChatGPT: 24 Fabulously Fresh Ways to Use Generative AI for Dive Industry Pros
    ChatGPT is nearly four years old, and many dive professionals have already worked AI into their daily routines for member communications, event descriptions, and more. But AI is evolving fast, and kee … Read More
    Speakers
    Beth Ziesenis
    Beth Ziesenis, Author. Speaker. Nerd. , Your Nerdy Best Friend
  2. ( - UTC +6 )
    280
    Sponsored by:
    DEMA
    First-Time Attendee Orientation
    Join us for a session that will provide you with the information you need to make the most of your time at the Show, including answers to the most frequently asked questions, tips and tricks for navig … Read More
  3. ( - UTC +6 )
    291
    How to Build a Local Brand Customers Can’t Forget
    Just like people, brands can have personality traits that leave an impression on their customers, just think of some of your favorite brands to shop with, and how different each one can feel. Building … Read More
    Speakers
    Steph Bechard
    Steph Bechard, Marketing Lead, US & Canada , n/a
  4. ( - UTC +6 )
    292
    Increased Revenue, Decreased Turn Times - Optimizing Your Service Business
    Increased Revenue, Decreased Turn Times is a practical, high-impact session for dive retailers seeking stronger service profitability, faster turnaround, and better customer retention. Industry vetera … Read More
    Speakers
    Rene Dupre
    Rene Dupre, Director of Scuba Service and Repair Programs , Diventures
  5. ( - UTC +6 )
    292
    From Conservation to Conversion: How Purpose-Driven Programming Drives Revenue, Retention, and Community Growth
    What if your conservation work wasn’t just good for the ocean—but your most powerful business driver? This keynote-style session shows how integrating conservation into a dive operation can increase r … Read More
    Speakers
    Georgia King
    Georgia King, Director of Training , Oceans Unlimited and Go Pro Costa Rica
  6. ( - UTC +6 )
    291
    Quick Wins: Tackle Your Tech To-Do List in 10 Minutes or Less
    We’ve all had that day with technology: You can’t find the file you need You accidentally delete the file you need You can’t open the file you need You forgot the password to get to the file you need … Read More
    Speakers
    Beth Ziesenis
    Beth Ziesenis, Author. Speaker. Nerd. , Your Nerdy Best Friend
  7. ( - UTC +6 )
    292
    Harnessing the Gray Tsunami: How to Grow Your Business with Senior Divers
    Whether you own a dive shop, liveaboard, resort, or manufacture equipment, the senior market with more than 73 million Baby Boomers is a substantial segment of our population worldwide. In fact, this … Read More
    Speakers
    Gil Zeimer
    Gil Zeimer, Author, Scuba Writer, Blogger, Journalist, Travel Writer , Scuba Storyteller
  8. ( - UTC +6 )
    291
    The Good, The Bad & The Algorithm: What and How to Post in 2026
    Description Social media platforms are notorious for changing features, strategies, and types of content, oftentimes leaving business accounts confused on what, where, and how often to post. This sess … Read More
    Speakers
    Steph Bechard
    Steph Bechard, Marketing Lead, US & Canada , n/a
  9. ( - UTC +6 )
    292
    25 Ways to “Blue” Your Business – And Make More Green
    Blue is the color of the ocean that we all love for diving, snorkeling, surfing, swimming, and sailing. Blue also symbolizes serenity, stability, inspiration, hope, and wisdom. By adopting “blue” init … Read More
    Speakers
    Gil Zeimer
    Gil Zeimer, Author, Scuba Writer, Blogger, Journalist, Travel Writer , Scuba Storyteller
  10. ( - UTC +6 )
    291
    Reels, Real People, Real Sales: Social Media Tactics That Actually Drive Dive Shop Traffic
    Most dive shops are active on social media — but very few are seeing consistent, measurable business results. The problem isn't effort, it's strategy. Built from real-world dive shop operations, this … Read More
    Speakers
    Georgia King
    Georgia King, Director of Training , Oceans Unlimited and Go Pro Costa Rica