DEMA Show 2025 Registration

DEMA Show is the world’s premier trade-only event for diving, travel, and action water sports buyers and professionals. Sponsored by DEMA, the Diving Equipment & Marketing Association, this annual show hosts thousands of visitors from the United States, Europe, Asia and the Pacific Rim, Africa, Central and South America, Canada, Australia, and more!

Whether you're looking to attend, exhibit, or provide media coverage, below you’ll find the information you need to secure your spot at this global event.

NOTE: Attendance at DEMA Show is exclusive to credentialed industry professionals. It is not open to the general public or consumers.

Registration Info

Rates Starting at $35!

Registration for DEMA Show 2025 is now open with rates starting at just $35!

Is this your first time attending DEMA Show? Explore our new first-time attendee options to save $40 off your registration!

DEMA SHOW 2025

Required Documentation

All DEMA Show participants must submit credentials as part of the registration process. Once on-site, a valid photo ID is required to pick up badges. Failure to provide the required documentation may result in being denied entry into DEMA Show. Review the credentials needed for each badge and upload them while registering to prevent delays.

Credentials Requirement

Answers to FAQs

Attendee Registration

DEMA Show offer three (3) unique attendee packages to choose from. Review the options below.

Attendee Packages

Exhibitor Registration

Register your team early to prevent on-site delays. New registrations and edits should be made through your exhibitor dashboard.

Exhibitor Dashboard

Media Registration

Complimentary media badges are available to publishers, editors, writers, and print or broadcast reporters at the discretion of DEMA.

Media Registration

DEMA SHOW 2025

Attendee Packages & Rates

Choose from three (3) unique registration packages designed to meet your specific needs.
Secure additional savings by taking advantage of Early Bird Rates and DEMA Member savings!

2025 Attendee Package Comparison

Package Inclusions	Education Package (best value)	Exhibits-Only Package	Friday-Only Immersion Pass*
Show Floor Access	✓	✓	✓
DEMA-Sponsored Education	✓	X	X
Exhibitor-Sponsored Seminars**	✓	✓	✓
Special Sessions	✓	✓	X
Resource Center Snapshot Sessions	✓	✓	Friday Only
Entry in Attendee Sweepstakes	✓	✓	X

*Friday-Only Immersion Pass badges must be picked up onsite at DEMA Show on that Friday. Early badge pick-up is not available.
**Exhibitor-Sponsored Seminars may be restricted or require additional fees. View session details or contact the exhibitor for more information.

Not a DEMA Member? Learn about membership & join today to save up to $145 OFF registration.

Education Package

Early Bird Rates:

DEMA Members: $65
First-Time, Non-Members: $160
Non-Members: $200

After October 13:

DEMA Members: $90
First-Time, Non-Members: $160
Non-Members: $200

Exhibits-Only

Early Bird Rates:

DEMA Members: $55
First-Time, Non-Members: $150
Non-Members: $190

After October 13:

DEMA Members: $75
First-Time, Non-Members: $150
Non-Members: $190

Friday-Only

Early Bird Rates:

Members: $35
Non-Members: $85

After October 13:

Members: $55
Non-Members: $85

*First-Time Attendee Rates are only available to non-DEMA Members and do not apply to Friday-Only Immersion Passes. All First-Time Attendees must meet standard credentialing requirements.

**Buyer Badges: Businesses are allotted three (3) buyer badges at regular show rates. Additional badges may be purchased for $35 each, in addition to the selected registration package rate.

DEMA Members Save on Registration!

DEMA Members can save up to $145 OFF registration! Not a member? Learn more and join today to save!

Registration Now Open

Registration is now open for DEMA Show 2025. Visit our registration website to secure your spot at DEMA Show 2025!

Call to Action - Attendee Sweepstakes

Attendees: Register Early for a Chance to Win!

Registration for DEMA Show 2025 is now open. Be among the first attendees to register and you'll be automatically entered into our bi-weekly prize drawing! Learn more and get a glimpse of the prizes at the link below.

Note: The attendee registration sweepstakes is limited to Attendees who register for the Education or Exhibits-Only package (media and exhibitors not eligible; Friday-Only Immersion Pass registrants not eligible).

Learn More