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Preferred Buyer Pass Program

about the program

The DEMA Show Preferred Buyer Pass Program allows exhibitors to invite their top retail buyers to attend the show with a complimentary Exhibits-Only badge. This exclusive offering strengthens exhibitor-buyer relationships and supports meaningful in-person connections at the industry's most important event.

Learn More

 

DEMA Show Preferred Buyer Pass

How it Works

The number of passes an exhibitor receives is based on their total contracted exhibit space:

  • 800+ SF of exhibit space → Receive 4 buyer passes per 100 SF
  • NEW: Under 800 SF of exhibit space →  Receive 2 total buyer passes

Each pass is valid for one (1) complimentary Exhibits-Only registration for a qualified buyer.

Exhibitors receive unique single-use registration codes and are responsible for distributing them directly to their selected buyers. Once a code is used, it will deactivate.

Buyer Registration & Credentialing

To redeem a Preferred Buyer Pass, recipients must:

  • Visit the DEMA Show 2025 registration portal

  • Enter the unique Preferred Buyer Pass code

  • Select the “Buyer” category during registration

  • Submit required credentials for approval

All attendees — including Preferred Buyers — must meet DEMA Show’s credentialing requirements to complete registration. 

Tools & Resources for Exhibitors

Sample Buyer Invitation Email
Use this email template to make inviting your selected buyers easy and professional.

Questions?
Contact us at exhibitor@demashow.com

 

Preferred Buyer Pass Program Q&A

The Preferred Buyer Pass Program is a DEMA Show initiative that allows exhibitors to invite qualified industry buyers to attend the Show with a complimentary Exhibits-Only badge.

Only individuals who meet DEMA Show’s buyer qualifications. All buyers must complete the standard registration process and submit valid credentials to receive a badge.

The pass provides complimentary access to the DEMA Show Floor for all Show days. It does not include access to education sessions off the Show Floor.

No. All attendees must meet DEMA Show credential requirements. Codes waive the badge fee but do not override the need for qualification.

No. Each code is unique and can only be redeemed once by a single qualified buyer.

Need Help with Registration?

Buyers can contact DEMA Show Registration Customer Service:
📧  dema@csreg.zohodesk.com
📞 U.S. Toll-Free: +1 (855) 326-4470 | International: +1 (224) 563-3113

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