The DEMA Show Preferred Buyer Pass Program allows exhibitors to invite their top retail buyers to attend the show with a complimentary Exhibits-Only badge. This exclusive offering strengthens exhibitor-buyer relationships and supports meaningful in-person connections at the industry's most important event.
How it Works
The number of passes an exhibitor receives is based on their total contracted exhibit space:
- 800+ SF of exhibit space → Receive 4 buyer passes per 100 SF
- NEW: Under 800 SF of exhibit space → Receive 2 total buyer passes
Each pass is valid for one (1) complimentary Exhibits-Only registration for a qualified buyer.
Exhibitors receive unique single-use registration codes and are responsible for distributing them directly to their selected buyers. Once a code is used, it will deactivate.
Buyer Registration & Credentialing
To redeem a Preferred Buyer Pass, recipients must:
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Visit the DEMA Show 2025 registration portal
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Enter the unique Preferred Buyer Pass code
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Select the “Buyer” category during registration
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Submit required credentials for approval
All attendees — including Preferred Buyers — must meet DEMA Show’s credentialing requirements to complete registration.
Tools & Resources for Exhibitors
Sample Buyer Invitation Email
Use this email template to make inviting your selected buyers easy and professional.
Questions?
Contact us at exhibitor@demashow.com
Preferred Buyer Pass Program Q&A
Need Help with Registration?
📧 dema@csreg.zohodesk.com
📞 U.S. Toll-Free: +1 (855) 326-4470 | International: +1 (224) 563-3113