Thank you for your interest and support of DEMA Show 2009.  Exhibiting at the show is the best decision you'll make for your company this year.  In four days you can meet face-to-face with an audience of thousands of the most highly qualified audience of diving, water sports and travel professionals.

DEMA Show is THE INDUSTRY'S trade-only show...there is no other event in the world that brings together the entire industry like DEMA Show. Coast-to-coast and from around the world, the dive and travel industry will converge in Orlando this November. 

If you are a current exhibitor and have any questions, please call our Customer Relations Team at 1.703.683.8500 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 

If your interested in exhibiting at DEMA Show 2009, please call Cristine vonSteiger at 1.703.706.8207 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

SPECIAL NOTICE FOR DEMA SHOW EXHIBITORS

 
DEMA EXTENDS EXHIBIT SPACE PAYMENT DATES

March 27 Date Extended to May 1 and
June 12 Date Extended to July 31

A primary focus of Board members during the February DEMA Board meeting was on how to assist member businesses in getting through the worldwide economic recession.  The DEMA Board made plans to assist DEMA Show exhibitors with additional methods of promoting their products and services through the show and the Be A Diver® campaign, and approved funding for the Be A Diver® matching funds co-op advertising program for DEMA member retail stores.
 
As part of this overall initiative to provide assistance, DEMA has extended the DEMA Show exhibit space payment deadlines from March 27 to May 1 and from June 12 to July 31.  Current DEMA Show exhibitors will shortly receive invoices containing the extended payment dates.
   
This action is consistent with DEMA’s longstanding policy of scheduling exhibit space payments over the calendar year to help companies preserve their cash positions.  Recognizing that many DEMA exhibitors are being impacted by the worldwide economic conditions, DEMA is providing this extra assistance to exhibiting companies that may be concerned about their current cash flow situation.  With the beginning of spring and warmer weather, there will be more returning and new customers going into dive centers around the country and traveling on vacation, both resulting in greater sales.  Extending the exhibit space payment deadline is intended to provide some leeway for all DEMA exhibitors as we move into what has historically been the industry’s peak earning season.

According to National Trade Productions (NTP), as of this date the DEMA Show floor is 91% sold as compared to the 2008 show.  The strength of DEMA Show as a marketing opportunity demonstrates the perseverance of the diving lifestyle and DEMA Show continues to be one of NTP’s strongest performing trade-only shows. 
In addition to DEMA Show assistance, the Board’s approval of funding for the Be A Diver® matching funds co-op advertising program, along with the professionally designed collateral material already available to all DEMA members at www.dema.org, creates additional opportunities for DEMA members to more affordably reach potential customers in their markets.

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry.  With more than 1,600 members, this non-profit, global organization promotes scuba diving through many initiatives including consumer awareness programs, media campaigns and sponsorship of DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries.  DEMA Show 2009 will take place November 4-7, 2009 in Orlando, Florida.  

For more information on DEMA, call 858-616-6408 or visit www.dema.org.  For more information on the Be A Diver® campaign visit www.dema.org or view the website at www.BeADiver.com. For information about obtaining mailing lists contact DEMA’s Retail Specialist, Dave Reidenbach by calling 920-205-3627 or emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it .