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Ensure a Seamless Experience

To ensure a seamless experience at DEMA Show, all participants must adhere to the following credentials requirements. Please review the specific categories below to determine which badge type you qualify for and the corresponding documentation required.

REMINDERS

  • DEMA Show is a trade-only event exclusively for qualified dive, travel, and water sports professionals.
  • A valid photo ID is required for badge pickup, no exceptions.
  • All participants are required to submit credentials to participate in DEMA Show.

Credentials Required to Obtain Badges

To pick up your badge at DEMA Show, all credentials must be submitted and approved by DEMA Show. Credentials may be uploaded during the registration process, upon logging back into the registration dashboard after registering, or by sending them directly to DEMA (contact information provided below).

NOTE: we strongly encourage you submit credentials in advance to avoid onsite delays or denial of entry upon arrival.

Easy as 1-2-3

3-featuredimage

STEP 1

Register for DEMA Show Badges (Coming Soon)

STEP 2

Submit Required Credentials & Receive Approval Notice

STEP 3

Bring ID with You for On-Site Badge Pick-Up

Registration Categories/Badge Types

Dive Retail Buyer

Required Credentials (2 Documents)

  1. Wholesale Invoice - must adhere to the following:

    • Invoice(s) must be from a diving equipment manufacturer 

    • Must be dated within the last 24 months
    • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
    • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
       
  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $30 fee in addition to published registration fees.

Dive Travel Buyer

Required Credentials (2 Documents)

  1. Wholesale Invoice - must adhere to the following:

    • Invoice(s) must be from a dive travel provider 

    • Must be dated within the last 24 months
    • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
    • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
       
  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $30 fee in addition to published registration fees.

Influencer

Required Credentials (1 Document)

  1. Training Agency-Issued Certification Card - must adhere to the following:

    • Must include your full name 

    • Must include the level of professional certification achieved.

International Distributor

Required Credentials (2 Documents)

  1. Wholesale Invoice - must adhere to the following:

    • Invoice(s) must be from a diving equipment manufacturer 

    • Must be dated within the last 24 months
    • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
    • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
       
  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $30 fee in addition to published registration fees.

Non-Exhibiting Manufacturer/Supplier

Note: This category is for non-exhibiting professionals associated with manufacturing or supplying.

Required Credentials (2 Documents)

  1. Valid Business Card - must include the following:

    • Business name under which you are registering 

    • Your full name
    • Your business/job title
       
  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.
    • Paycheck stub, adhering to the following:
      • dated within 180 days of DEMA Show 2024
      • includes company name
      • includes your name

Manufacturing Representative

Note: Before registering as a Manufacturing Representative, you must confirm that your manufacturer is a current exhibitor.

Required Credentials (2 Documents)

  1. Valid Business Card - must include the following:

    • Business name under which you are registering 

    • Your full name
    • Your business/job title
       
  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.
    • Paycheck stub, adhering to the following:
      • dated within 180 days of DEMA Show 2024
      • includes company name
      • includes your name

Media

Media is defined as a business periodical with a frequency of four diving-related publications per year; or book publishers with at least one diving-related title currently in print; or video, film, or media with at least one diving-related title in print or syndication; or a consumer or trade show that produces one major dive-related show per year; or a company whose primary activity, membership or income is derived from consulting in the dive industry. Media includes:

  • Dive Industry Consultants*

  • Dive Photographers or Videographers
  • Dive Show Organizers
  • Dive-Related Media
  • Dive-Related Non-Profit Organizations
  • Dive-Related Non-Retail Service Providers
  • Dive-Related Publications
  • Educational Institutions
  • Environmental Organizations

NOTE: Complimentary media registration is available to publishers, editors, writers and print or broadcast reporters at the discretion of DEMA. Review the DEMA Show Media Policies below for more information and requirements for obtaining DEMA Show media/press badges.

Media Policies at DEMA Show 2024

Credentialing

  • Media must provide valid credentials for admittance.
  • Only qualified media receive a complimentary badge, granting access to the show floor, education sessions, and the onsite media room.
  • Media badges exclude admission to Special Events.
  • DEMA Show Management reserves the right to deny credentials for misuse or false pretenses.
  • Failure to report on DEMA Show may result in future media badge denials.

Required Credentials

  • Media must submit proof of assignment during registration or separately to media@demashow.com. Accepted credentials include:

    • Letter of assignment from the Editor
    • Proof of past DEMA Show coverage (within the last two years)
    • By-lined publications or credited work published or broadcasted (within the last 24 months)

Post-Show Requirement

  • Approved Media must provide proof of coverage of DEMA Show 2024 within three (3) months following the close of the Show. Email proof to media@demashow.com

Registration and Badge Pickup

  • Advertising representatives must register as attendees through www.demashow.com or onsite.
  • Approved Media Badges can be picked up onsite from express registration.
  • Onsite registration for media is available at the Media Office.
  • A valid photo ID is required for badge pickup.

Filming and Broadcasting

  • Filming or broadcasting from the show floor requires express written permission from DEMA Show management.

Responsibilities

  • Media representatives are responsible for coordinating their own transportation and covering associated expenses.

Other Industry Professional

Required Credentials (2 Documents)

  1. Valid Business Card - must include the following:

    • Business name under which you are registering 

    • Your full name
    • Your business/job title
       
  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.
    • Paycheck stub, adhering to the following:
      • dated within 180 days of DEMA Show 2024
      • includes company name
      • includes your name
    • NOTE: in place of the above requirements, Government dive teams may provide a business card or official government ID and job confirmation from their Chief or Commanding Officer on official letterhead

Retail Dive Center Staff

Required Credentials (2 Documents)

  1. Valid Business Card - must include the following:

    • Business name under which you are registering 

    • Your full name
    • Your business/job title
       
  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.
    • Paycheck stub, adhering to the following:
      • dated within 180 days of DEMA Show 2024
      • includes company name
      • includes your name

Travel Agent / Travel Professional

Required Credentials (2 Documents)

  1. Choose ONE of the following:

    • Travel Association-issued Certification Card indicating one of the following: CTA, CTC, CTIE, ACC, MCC, ECC, ECCS, or LCS

    • Travel Organization Affiliation Card showing one of the following affiliations: ARC, IATA/N TSI, CLIA, or TRUE/Travel Sellers
       

  2. And ONE of the following:

    • Taxpayer Identification Number for the business

    • Business license in the name of the business
    • International Identification: 
      • Business registry information used in the country of origin
      • OR documentation that permits buying in the U.S.

Badge Pick-Up Notice

Once your credentials and/or payment have been received and approved, you will receive a BADGE PICK-UP NOTICE via e-mail that will include a distinct barcode. To save time, have this (and you photo ID) handy when you arrive onsite to pick up your badge.

Submitting Credentials

Submit Online

Credentials may be uploaded through the registration website during the registration process. You may also log back into your dashboard after registering and upload them.

Upload Requirements: 

  • Only PDF, JPG, or BMP files will be accepted
  • Max size per document: 1 MB
  • Each document must have a unique file name

Submit via Email, Fax, or Mail

Should you experience difficulty uploading your credentials online, you may send these documents to:

Email: dema@csreg.zohodesk.com

Fax: +1 708-344-4444

Mail: DEMA Show 2024, 2601 Navistar Dr., Lisle, IL 60532

 

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