Cathryn Castle Garcia
I’m Cathryn Castle Garcia. I’ve been in the scuba industry for over 40 years, and have worked in a wide range of scuba-related positions: instructor, boat captain, dive center manager, EMT and hyperbaric chamber operator, photojournalist, manufacturer’s sales rep, Uwatec marketing manager, scuba textbook author, and more.
I spent 25+ years as executive editor of Dive Training and Dive Center Business magazines (which ceased publication in 2020 as a casualty of the pandemic), and managing editor of California Diving News. I am a regular columnist for Scuba Diving Industry Magazine, and I recently accepted the role of Executive Editor for the Historical Diving Society’s, The Journal of Diving History.
I have been a featured speaker at DEMA (2024 and 2025), Beneath the Sea (NJ), Scuba Show (CA) and US Dive Shows (DC and CA) and Diving Talks Lisbon. I’ve been a film presenter/panelist at The International Ocean Film Festival, the San Diego Underwater Film Expo, the Houston Underwater Film Fest, the Beneath the Sea Film Expo, and the DC Dive Show Film Fest.
I consider the annual DEMA event to be a reunion of my scuba industry family. I don’t know how many DEMA shows I’ve attended over the years, but I’m guessing it’s about 30.
I am a 2001 inductee into the Women Divers Hall of Fame and have been awarded SSI Platinum Pro 5000 recognition. I remain an active SDI/TDI instructor and regularly lead dive groups on trips to exotic locations.
I own ClearStoryCoach.com, specializing in branding and marketing, business consulting, writing coaching, editing, and publishing. Together with my husband Capt. Gui Garcia, I own C2G2Productions.com, specializing in wildlife and underwater filming, content creation, publishing and consulting.
We live on Faial Island in the Azores, where we are renovating an oceanfront house that will soon be a luxury retreat for vacationing divers and whale watching enthusiasts.
Sessions
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Success Stories: A Look at What Dive Businesses Have Done Right05-Nov-2026291
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Going Gonzo: How Unconventional Marketing Can Grow Your Business05-Nov-2026291
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Your Website’s Not About You: The Website Edit That Makes You More Money05-Nov-2026291
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Instead of Selling Scuba, Start Marketing Magic: Aquatic Experiences as Your Next Profit Center06-Nov-2026291