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RFP - Dive Industry Professional Speakers

DEMA Show

Call for Dive Industry Speakers

Submission Deadline: April 5, 2024

DEMA is looking for dive industry professionals who are interested in speaking on retail-specific topics for DEMA Show 2024's in-person educational programming.

Please complete the dive industry professional speaker application by April 5, 2024. Only industry professionals using the online speaker application will be given consideration.

RFP Contact

Gretchen Wendorf
Director, Operations & Conferences
NTP Events
gwendorf@ntpevents.com
+1 703-647-2626 (phone)
+1 703-706-8229 (fax)
313 S Patrick Street, Alexandria, VA 22314

General Information

Event Details

DEMA Show 2024
November 19 – 22, 2024
Las Vegas Convention Center, Las Vegas, Nevada

The annual DEMA Show, the largest in-person trade-only event in the world for companies doing business in the scuba diving, ocean water sports, and adventure/dive travel industries, attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world. DEMA Show provides an event designed for attendees and exhibitors to conduct business, network, see and demonstrate products, and participate in educational and training sessions. DEMA Show is produced by DEMA, The Diving Equipment and Marketing Association.

Submission Deadline

Please complete the dive industry professional speaker application by April 5, 2024. Only industry professionals using the online speaker application will be given consideration.

Show Dates and Hours

  • Tuesday, November 19 – Thursday, November 21: 10 AM to 6 PM
  • Friday, November 22: 10 AM to 5 PM

Seminar Dates and Hours*

Two sessions run concurrently during the following days and times. Exact session times are subject to change.

*Final dates and times are subject to change. Selected speakers receive a stipend for their presentation.

Tuesday, November 19 Wednesday, November 20 Thursday, November 21
10 AM – 10:45 AM 10 AM – 10:45 AM 10 AM – 10:45 AM
11 AM – 11:45 AM 11 AM – 11:45 AM 11 AM – 11:45 AM
12 PM – 12:45 PM 12 PM – 12:45 PM 12 PM – 12:45 PM
3 PM – 3:45 PM 3 PM – 3:45 PM 3 PM – 3:45 PM

 

Projected Attendance Per Session

55 – 100 people

Primary Targeted Audience

Dive Industry retailers, retail store staff, diving instructors, and support staff. Attendees have a variety of retail, marketing, social media, and other experiences. Sessions should be aimed at small retail business owners and operators. Please incorporate recreational diving business in your proposals. Sessions should be sufficiently detailed to allow the attendee to implement your topic idea when they return to their business.

Speaker Specifications

  • Proposed session abstracts must be submitted using the online application in order to be considered. 
  • As a non-profit organization DEMA is limited in the honorariums and travel expenses that may be considered. Please note: DEMA does not cover incidental charges.
  • Speakers are encouraged to submit multiple abstracts covering different topics. Speakers presenting more than one session are viewed favorably as a cost-effective option.
  • Individual sessions are not repeated.
  • Prior to submitting your abstracts, please review the DEMA Show Presenter Policies. By submitting your abstract, you are confirming that you comply with the outlined policies, which are part of the legally binding Speaker Contract.

Topic Selection

Suggested Topics

Below is a list of suggested topics, but peer-to-peer presenters are welcome to suggest other topics of interest to the dive retailer, or sub-topics within those listed below. DEMA’s professional audience includes new and younger business owners and managers who are native users of social media and online business operations. Please specify how your proposed topic applies to dive retailing.

Dive Store Sales Training 101/Sales Training 201/ Dive Store Sales Management

  • Opening the Sale
  • Product Training on Equipment Brands Stores Sell
  • Sales Prospecting – Finding New Customers
  • Closing Strategies, including helping the customer buy what is in inventory
  • Handling Objections
  • “Puppy Dog Sales Closing” (allowing prospects to test the product or service for several days before they decide to buy) – does this work for dive retail?
  • Moving the customer along the continuum of the diving retail experience – from training to equipment to active diving locally, and active dive travel.


Dive Store Operations 101/Operations 201

  • Inventory Management
  • Purchasing Merchandise for Sale
  • Merchandise Forecasting/Open to Buy
  • Dive Store Display/Window Display
  • Retail Floor Planning/Planograms/Maximizing Sales from my Dive Retail Space
  • Prioritizing Resources – Keeping Doors Open During Tough Economic Times
  • Providing Financing for Customer Purchases
  • Creating the Optimal Work Environment
  • Human Resource Management in the Dive Center
  • Small Business and Dealing with Local Government Regulations


Marketing 101/Marketing 201

  • Attracting a Younger Audience to the Dive Store
  • Community Networking to Help Increase Prospects and Dive Store Activity
  • Database Marketing
  • Direct Marketing to Dive Retail Customers
  • Generating Foot Traffic for the Dive Center
  • Guerilla Marketing Ideas/Unconventional ways to find customers
  • Networking During Dive Activities – Building Customer Relationships
  • Retail Market Research and Prospecting
  • Search Engine Marketing for the Dive Center
  • Social Media Marketing, General – Dive Stores Don’t Use Phone Books or Local Newspaper Ads
  • Social Media Marketing, Facebook, and Instagram
  • Transitioning Out of the Retail Dive Business – Selling the Dive Center
  • Using Marketing Analytics
  • Using Artificial Intelligence (AI) for Marketing and Advertising

Special Thanks to Our 2024 Sponsors & Media Partners


 

Sponsors & Media Partners

 

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