Dive into the future where the digital world meets the deep blue! "Phygital" might sound like the latest buzzword, but it's the game-changer your dive business needs. Imagine combining the thrill of diving with the reach of digital technology to captivate divers everywhere. This transformative session will guide you through merging hands-on dive adventures with the digital realm, creating experiences that are both memorable and shareable. From virtual reality tours of underwater wonders to fostering a vibrant online community, discover how to extend the excitement of the ocean to screens worldwide. Dive businesses ready to make a splash in both physical and digital waters will find this journey into "phygital" strategies an essential dive into innovation. Get ready to redefine diving experiences and connect with the modern diver in a way you never thought possible.  

Learning Objectives:

• Understand the concept of phygital experiences and their importance in the dive industry
• Explore innovative digital tools to enhance physical dive experiences
• Learn how to create engaging online content that complements and extends the in-water experience
• Discover strategies for integrating phygital elements into your overall customer experience strategy