Join us at DEMA 2024 for an exciting seminar designed exclusively for dive shop owners and dive professionals! Learn how to elevate your social media presence and drive business growth with proven strategies tailored to the diving industry. This seminar will cover these topics and more: •Key Social Media Platforms: An overview of the most effective platforms for reaching your audience, including Facebook, Instagram, Twitter, YouTube, and TikTok. •Audience Identification: Techniques for identifying and understanding your target audience to create more impactful content. •Engaging Content Creation: Tips for producing high-quality visuals and compelling stories that resonate with divers and ocean enthusiasts. •Platform-Specific Strategies: Best practices for maximizing your reach and engagement on each social media platform. •Community Building: Strategies for fostering a loyal and engaged online community. •Analytics and Success Measurement: How to track and interpret key metrics to continuously improve your social media efforts. Whether you're new to social media marketing or looking to refine your current strategies, this seminar offers valuable insights and practical tips to help you succeed. Don't miss this opportunity to learn from the experts and connect with fellow dive professionals. Questions: Jeremy Gabrielson / jgabrielson@naui.org