Location, Location, Location! Using DEMA's Neighborhood Brief to Find More Diving Customers

Fri, November 14
W303AB
Special Sessions Open to All

Your retail or travel store’s location is one of your most valuable business assets—and the customers you want are likely closer than you think! A customized Neighborhood Brief from DEMA can help you identify potential dive customers living near your U.S.-based operation and show you how to reach them effectively.

Join Rachelle Reimers, DEMA’s Communications & Publications Chief, and Tom Ingram, DEMA’s President & CEO, for an in-depth look at how to access and use the data from your custom Neighborhood Brief to grow your customer base.

Through a live review of a sample Neighborhood Brief, you’ll learn how to:

  • Obtain a store-specific report for your own operation.
  • Leverage the data to reach more customers through targeted social media marketing.
  • Use your Neighborhood Brief data to develop a targeted social media ad campaign with Meta.
  • Discover how data-driven marketing can drive more divers to your door!

Tip: If you’ve already obtained a Neighborhood Brief, bring it to this session for reference and note-taking!

Speakers
Tom Ingram
Tom Ingram, President & CEO - DEMA
Rachelle Reimers
Rachelle Reimers, Communications and Publications Chief - The Diving Equipment & Marketing Association

Sponsored by:

DEMA

Who Can Attend

Open to All