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The Art of the Upsell
Dive businesses that use upselling and cross-selling techniques can increase value for the customer and maximize their own profit. In this seminar, attendees will learn the differences between these techniques, how to use upselling and cross-selling effectively, discuss mapping your customer journey and consider strategies for improving customer lifetime value. Join Dr. Shelli Hendricks, scuba instructor and founder of Blue Horizon Solutions, for this interactive workshop.
Shelli Hendricks is the Founder and President of Blue Horizon Solutions LLC. With over 20 years in corporate learning and leadership development, she is a scuba instructor who now serves the industry as a leadership coach to dive professionals and business leaders. As a DEMA member, Shelli regularly contributes her expertise as a speaker at the DEMA Show, as well as a contributing writer for industry publications like Dive Newswire and Scuba Diving Industry Magazine. She holds a Masters in Instructional Design from Nova Southeastern University and a Ph.D. in Organizational Development & Change through Fielding Graduate University.
Sponsored by:
NAUI WorldwideWho Can Attend
Open to All
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