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AI at Work: Hidden Risks and Smart Safeguards for the Dive Industry
AI is powerful—but it’s also unpredictable. It can churn out confident misinformation, reinforce hidden biases, and make decisions without understanding the bigger picture. And in the dive industry, that can mean marketing missteps, operational errors, and some seriously embarrassing (or even costly) mistakes.
In this insightful session, Steve will break down the biggest AI pitfalls: what goes wrong, why it happens, and how to stay ahead of the curve. Whether you're cautious about AI or just curious, you’ll walk away with a better understanding of how to spot the red flags and protect your business from AI’s biggest blunders.
Learning Objectives:
- Understand AI’s limitations and why blind trust is a bad idea
- Spot misinformation, bias, and automation errors before they cause problems
- Learn simple strategies to safeguard accuracy and integrity in AI-driven marketing, communication, and operations
- Recognize when AI might be useful—and when a human touch is essential
Who Can Attend
DEMA Conference Package Required, Online Marketing
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