Service That Sizzles: Create the Kind of Experience People Fly Back For

November 12, 2025
W303AB
DEMA Sponsored Education

What if the sales team stopped “selling” and started connecting? In this hands-on, workshop, attendees will discover how to flip the script on pushy tactics and instead build trust, excitement, and loyalty with every customer interaction. Whether they're slammed with tourists or cultivating loyal locals, they’ll walk away with new skills, a fresh new mindset and motivated to serve rather than sell.

Attendees learn three proven strategies that instantly shift sales fear into genuine motivation, building trust and boosting Items Per Transaction (IPT). The session explores how to decode customer cues, ask the right questions, and respond to objections with confidence and heart. By focusing on relationship-building instead of pressure, attendees leave with a system that empowers their team to engage customers authentically, make meaningful suggestions, and deliver follow-up that creates lifelong loyalty. Whether training a new hire or leveling up a veteran, this is the practical and powerful service training the team didn’t know they were missing.

Learning Objectives:

  • Discover 3 mindset shifts that make even the most sales-resistant employee love suggesting products
  • Learn how to ask powerful, personal questions that build rapport and uncover real customer needs
  • Practice how to gracefully “unhook” from needy customers during rushes—without guilt or awkwardness
  • Master the art of reading nonverbal cues and responding with confidence, not canned pitches
  • Turn objections into invitations: how to handle hesitation in a way that builds even more trust
Speakers
Kathryn Dager
Kathryn Dager, President - Profitivity Inc.

Who Can Attend

DEMA Conference Package Required, Customer Outreach