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Sales vs. Marketing? Let's End the Family Feud and Win Together!
In the dynamic world of the dive industry, aligning sales and marketing isn't just an advantage—it's a game-changer. In this engaging and actionable session attendees discover how uniting these two critical functions drives customer engagement, increases revenue, and creates an unstoppable growth engine. By breaking down silos, enhancing communication, and leveraging shared insights, dive businesses can attract more customers, build lasting relationships, and maximize every sales opportunity. Whether running a dive shop or selling equipment or promoting dive travel, attendees leave with practical strategies to double their impact and create a seamless customer journey from interest to purchase.
Learning Objectives:
- Determine sales goals by vendor, classification, and location based on last year’s plan and goals, and how to create a strategy to achieve those sales goals through current sales channels and customer feedback
- Determine the top 3-5 marketing channels currently being used and address 1-2 actual reasons why or why not they are performing or missing the mark
- Learn how to use a S.W.O.T. analysis—choose one area within sales or marketing, and plot it to focus on areas of growth
Who Can Attend
DEMA Conference Package Required, Customer Outreach
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