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In with the New—Considerations for Entering New Dealer Agreements
Choice in the scuba industry is certainly something that we have, with many training agencies to choose from along with an incredible number of fantastic diving locations to visit. We also have a bevy of courses to enhance our skill and comfort while diving. And then there is the wealth and variety of equipment across manufacturers and distributors. Dive shops must make brand choices across the various categories of dive gear and accessories. As with many industries, innovation is constant and new players emerge with products that may be viable. Most brick and mortar dive shops have long-standing dealer agreements in place and have invested significantly in these relationships. Sometimes we must enter into new agreements and we should take some time before taking the leap. In this presentation we will look at four areas of consideration: 1) fit into your existing product lines, 2) competitive advantage, 3) financial elements, 4) operational processes.
Learning Objectives:
- Recognize the need to evaluate all aspects associated with entering into new dealer agreements
- Learn how to evaluate the four key areas when entering a new dealer agreement
- Equip attendees with a framework for assessing the long-term impacts of a new dealer relationship
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