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Going Gonzo: How Unconventional Marketing Can Grow Your Business
Merriam-Webster Dictionary defines Gonzo as, “outlandishly unconventional, outrageous, or extreme.” Here, we’ll define Going Gonzo as a slightly whacky marketing strategy that puts money, money, money in your pocket—and smiles on people's faces.
We’re not talking about online challenges. In fact, we’ll ditch the Internet and outline plans that directly connect you and your business with your neighbors in ways that turn them into customers. And we’ll have fun doing it.
We'll create an Action Plan and a Calendar of Events you can implement easily, starting right now.
This session is ideal for dive center owners, managers, and staff, and will also benefit independent instructors and travel specialists.
Learning Objectives:
- Solid understanding of what Gonzo Marketing is and isn’t, and how to use it effectively
- Tips for creating engaging, collaborative marketing plans with other local businesses
- A resource guide for finding customers in unusual places
- Action Plan and Calendar of Events
Who Can Attend
DEMA Conference Package Required, Think Outside the Box
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