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GenerationSpeak: You Can’t Connect with Customers if You Don’t Know Who They Are
Each day, you interact with five distinct generations, each with a unique approach to shopping, trust, and relationship building. During this presentation, you'll meet: Generation Alpha, the first fully digital generation of hyper-connected multi-taskers who don't understand the concept of unplugging; Generation Z, the most diverse generation in history, who are socially conscious, whip-smart, and self-driven; Millennials, who are tech-savvy, philanthropic, and experience-orientated; Generation X, the tech-smart sandwich generation that's independent, skeptical, and all about work-life balance; and Baby Boomers, who are mentally, physically, socially, and digitally active and still account for over 40% of consumer spending.
You'll learn why what works for one generation is kryptonite to another, what motivates them to buy, which social media platforms they prefer, and more. You'll laugh while learning practical strategies to connect with every customer, delivering what they want, when they want it, the way that they want it!
Learning Objectives:
- Learn how to create events, promotions, and marketing to target each generation
- Learn what works to attract each diverse generation and what keeps them away
- Learn strategies to connect with each generation via social media
- Gain insights to serve and target market to each generation separately or collectively as a group
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