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Dive Trip or Travel Adventure?
To market dive travel effectively, travel sellers must understand the changing face and trends in travel, and to offer not just dive trips but diverse travel adventures. This seminar explores the trend of travelers wanting to experience more on a dive trip than just diving. Attendees will learn how to expand their travel customer base by offering travel experiences that go beyond the smaller demographic looking to just eat, sleep, and dive. Attendees will get practical ideas for structuring travel offerings that are relevant and appealing to today's dive travelers. By offering creative and diverse itineraries, travel sellers can differentiate themselves from their competition and expand their customer base.
Learning Objectives:
- Understand the current trends in travel and how they relate to dive travel
- Understand what motivates today's dive travelers beyond diving
- Learn specific nondiving activities that can be incorporated into dive trips
Who Can Attend
DEMA Conference Package Required, Customer Outreach
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