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Dive Into the Future: Scuba Diving for the Next Generation
There is an unending, untapped market you can capture by targeting teens and young adults in your community. This session breaks down misconceptions and gives you fresh ideas on how you can build a dive team and attract a younger diver into your existing programs. What you do in your dive business impacts how your community views the underwater world. When you get younger divers involved in your business, it's exciting for everyone within your community. Working with teens opens up revenue streams including equipment sales and dive travel as well as taps into community based programs. This session is perfect for any dive store who wants to expand their program, international dive resorts that want to attract younger divers, or independent instructors and dive professionals that want to work with a younger diver.
Learning Objectives:
- Create a program to promote and target specifically to teens with real world case studies
- Inspiration to create continuing education programs for your students based on their interests and needs
- Discover ideas to combine marine science, service hours, and other life skills parents want to invest in
- Learn how building a teen-focused program expands into college aged and young adults
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