DEMA-SPONSORED EDUCATION: IN-PERSON
Strategies and hands-on workshops to help your business succeed.
Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.
DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.
*Seminars and tracks subject to change.
Click below to view session descriptions, speaker details and track information.
Seminars Coming Soon!
Select Criteria:
Session Type = DEMA-Sponsored Education: In-Person
Tuesday, November 14, 10:00 AM - 10:45 AM
A young, healthy and ambitious customer market is near your dive center — the over 4,000 degree-granting colleges and universities in the United States. In this session, Tec Clark shares his expertise on the many ways dive centers and independent instructors can secure relationships with colleges and universities and capitalize
...
Read MoreSpeaker(s)
Track(s)
Dive educators want to create the best possible learning environment for their students, ensuring successful mastery of skills. In this session, attendees will gain a deeper understanding of learning styles and growth mindset, specifically as it relates to the dive industry. Dive instructors who recognize and respond to their students’
...
Read MoreSpeaker(s)
Track(s)
Tuesday, November 14, 11:00 AM - 11:45 AM
During the past year, video shorts have taken over our world. The technological changes of immediate instant video at our fingertips is utilized by every app on our devices. Be pushed during this session to understand the importance of killer visual storytelling to engage with your community using the products/services
...
Read MoreSpeaker(s)
Track(s)
A bad day with technology involves searching for files, deleted and stubborn files, websites that won’t load, and forgotten passwords. Your Nerdy Best Friend will teach you 10-minute fixes for these issues and more so that every day with technology is a good day! Author Beth Z is a technology
...
Read MoreSpeaker(s)
Track(s)
Tuesday, November 14, 12:00 PM - 12:45 PM
Customer expectations are evolving, so how do you grow your dive retail and travel business and connect with each generation right now? In this session, we'll review each generation’s expectations and how they approach the buyer journey. We'll explore what the generations have in common and what's different and discuss
...
Read MoreSpeaker(s)
Track(s)
Tuesday, November 14, 3:00 PM - 3:45 PM
Do you really know what is motivating your open water students? We invest a lot of time in fitting them with gear and then teaching them the skills necessary to become student divers. But do we spend any time trying to size them up when it comes to why they
...
Read MoreSpeaker(s)
Track(s)
Are you unsure if your dive business needs to be on every social media platform or wondering which platforms you should be focusing on? Join us for this informative session where we'll review the top social media platforms and their overall audience reach, as well as the changes happening within
...
Read MoreSpeaker(s)
Track(s)
Wednesday, November 15, 8:30 AM - 9:45 AM
Join Tom Ingram, DEMA’s President and CEO; DEMA Members; DEMA’s Board of Directors; and DEMA Committee Members, and learn how YOU can be involved in the diving industry’s trade association! Connect with fellow industry leaders and influencers as you learn about the importance of your involvement to the success of
...
Read MoreSpeaker(s)
Track(s)
Wednesday, November 15, 10:00 AM - 10:45 AM
Nearly 60% of all small businesses say they regularly struggle with cash flow issues, and 40% of them say that it has restricted business growth. What is the answer for your dive business? How much money is going out the door versus how much is coming in is essential knowledge
...
Read MoreSpeaker(s)
Track(s)
This session will explore innovative marketing strategies aimed at attracting younger customers to dive businesses. Attendees will understand issues that may be preventing younger customers learning about and entering their stores. Attendees will learn how to effectively use various digital tools and platforms, create engaging content and foster a sense
...
Read MoreSpeaker(s)
Track(s)
Wednesday, November 15, 11:00 AM - 11:45 AM
There is an unending, untapped market waiting to be captured by your business. Families in your community are searching for sports that build life skills and a connection to our world. If you invest in a kids/teen program that reaches this untapped market, the work you put in will reward
...
Read MoreSpeaker(s)
Track(s)
Google loves its own links. This session will show you how to use YouTube to get links on Google’s front page, using proven methods learned over 10 years. Learn how to structure your channel for max ranking, as video type, playlist length, video length and text content all play roles.
...
Read MoreSpeaker(s)
Track(s)
Wednesday, November 15, 12:00 PM - 12:45 PM
Fact: Dive business owners are always busy; however, spending time working in the business instead of strategically planning for the business can and will cost your business bottom line profit — at every stage of growth. Attendees of this session will learn how to plan for profit at every stage
...
Read MoreSpeaker(s)
Track(s)
Wednesday, November 15, 3:00 PM - 3:45 PM
This interactive session incorporates principles of game design to leverage play in your dive business. Create fun scenarios that keep customers coming back and posting about their unique experiences. This session will feature examples you can adapt for your own operations, ranging from murder-mystery dive trips, livestream game shows, marketing-based
...
Read MoreSpeaker(s)
Track(s)
Thursday, November 16, 10:00 AM - 10:45 AM
Stop being the best-kept secret and start operating your social media with a plan. Like many retailers, you might be stuck in the same routines — posting the same kind of content to the same people and probably getting the same old results. In this session, get ready to jump-start
...
Read MoreSpeaker(s)
Track(s)
The entire sales process is about passionately building trust, asking effective questions and guiding clients to choose what ultimately fulfills their needs and goals. Where are your salespeople gasping for air in any one of the three critical steps in the sales closing process? Passion is the fire that comes
...
Read MoreSpeaker(s)
Track(s)
Thursday, November 16, 11:00 AM - 11:45 AM
Risk management is not often associated with diving business, but poor risk management damages a dive center's reputation and brand, it damages word of mouth referrals, and it damages the diving industry. In this presentation, former dive training agency director and former forensic diving accident investigator Tec Clark will address
...
Read MoreSpeaker(s)
Track(s)
Thursday, November 16, 12:00 PM - 12:45 PM
The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Right now, an experience renaissance is afoot – one that has businesses willing to organize their whole company around the delivery of exceptional experiences. From
...
Read MoreSpeaker(s)
Track(s)
Interest in "mermaiding" is exploding all over the globe. From certifications, to classes, to conventions, everyone seems to be jumping on this new fad. But is it here to stay? In this session we'll explore the world of mermaiding and how to capitalize on its popularity to grow your business.
...
Read MoreSpeaker(s)
Track(s)
Thursday, November 16, 3:00 PM - 3:45 PM
Engagement is a magic word in business. You want employees who are engaged with you, not only showing up every day and working for a paycheck but also understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value
...
Read MoreSpeaker(s)
Track(s)
There are loopholes that allow you to show up at the top of Google with no money – almost 100% of the time. We will review Maps strategies for Google, Apple and Bing. We will discuss best practices for review management, responding to good and bad reviews.
Speaker(s)
Track(s)
A NOTE ABOUT ATTENDEE LISTS: DEMA does not sell or otherwise provide a contact list of DEMA Show attendees to any business or DEMA member. If you receive a solicitation to purchase a DEMA Show attendee list be advised that it is not an official or sanctioned list from DEMA, and may not be genuine or accurate.