DEMA-SPONSORED EDUCATION: IN-PERSON
Strategies and hands-on workshops to help your business succeed.
Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.
DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.
*Seminars and tracks subject to change.
Click below to view session descriptions, speaker details and track information.
Seminars Coming Soon!
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Tuesday, November 14, 8:30 AM - 9:45 AM
Just a few months ago, a unassuming website shared a free preview of ChatGPT, and the world as we know it changed forever. ChatGPT can write whole essays from a simple text prompt, formulate 100 social media post ideas from a single sentence, create computer code with just a description
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Tuesday, November 14, 10:00 AM - 10:45 AM
A young, healthy and ambitious customer market is near your dive center — the over 4,000 degree-granting colleges and universities in the United States. In this session, Tec Clark shares his expertise on the many ways dive centers and independent instructors can secure relationships with colleges and universities and capitalize
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Tuesday, November 14, 11:00 AM - 11:45 AM
During the past year, video shorts have taken over our world. The technological changes of immediate instant video at our fingertips is utilized by every app on our devices. Be pushed during this session to understand the importance of killer visual storytelling to engage with your community using the products/services
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Tuesday, November 14, 12:00 PM - 12:45 PM
Customer expectations are evolving, so how do you grow your dive retail and travel business and connect with each generation right now? In this session, we'll review each generation’s expectations and how they approach the buyer journey. We'll explore what the generations have in common and what's different and discuss
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Tuesday, November 14, 3:00 PM - 3:45 PM
Are you unsure if your dive business needs to be on every social media platform or wondering which platforms you should be focusing on? Join us for this informative session where we'll review the top social media platforms and their overall audience reach, as well as the changes happening within
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Wednesday, November 15, 10:00 AM - 10:45 AM
This session will explore innovative marketing strategies aimed at attracting younger customers to dive businesses. Attendees will understand issues that may be preventing younger customers learning about and entering their stores. Attendees will learn how to effectively use various digital tools and platforms, create engaging content and foster a sense
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Wednesday, November 15, 11:00 AM - 11:45 AM
There is an unending, untapped market waiting to be captured by your business. Families in your community are searching for sports that build life skills and a connection to our world. If you invest in a kids/teen program that reaches this untapped market, the work you put in will reward
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Google loves its own links. This session will show you how to use YouTube to get links on Google’s front page, using proven methods learned over 10 years. Learn how to structure your channel for max ranking, as video type, playlist length, video length and text content all play roles.
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Wednesday, November 15, 1:00 PM - 2:15 PM
Creating content for platforms such as YouTube and podcasts, as well as social media platforms like Instagram, Twitter and Facebook has fast become the new thing in marketing and branding. In this panel discussion, Tec Clark will interview other content creators who have some of the hottest YouTube, podcast and
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Thursday, November 16, 10:00 AM - 10:45 AM
Stop being the best-kept secret and start operating your social media with a plan. Like many retailers, you might be stuck in the same routines — posting the same kind of content to the same people and probably getting the same old results. In this session, get ready to jump-start
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Thursday, November 16, 3:00 PM - 3:45 PM
There are loopholes that allow you to show up at the top of Google with no money – almost 100% of the time. We will review Maps strategies for Google, Apple and Bing. We will discuss best practices for review management, responding to good and bad reviews.
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A NOTE ABOUT ATTENDEE LISTS: DEMA does not sell or otherwise provide a contact list of DEMA Show attendees to any business or DEMA member. If you receive a solicitation to purchase a DEMA Show attendee list be advised that it is not an official or sanctioned list from DEMA, and may not be genuine or accurate.