DEMA Show 2021

| November 16–19, 2021 | Las Vegas Convention Center | Las Vegas, NV

Let's Get Back to Business

DEMA Show is the global, professionals-only event that enables the entire dive, action watersports and travel industries to discover and unveil new opportunities to sustain and expand product offerings, services and overall business.

After having to meet virtually in 2020, the excitement to get back to business and return to face-to-face meetings is all-consuming. Join us as the industry reconvenes to divulge into the latest trends and innovations. 2021 will be a critical year to work together and forge forward together.
                   

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Latest news

Exhibitor Companion
7/22/21:

The Exhibitor Services Manual is Now Available!

 

Exhibitor Companion
6/24/21:

Updates on Las Vegas reopening and DEMA Show Registration

 

Exhibitor Companion
5/20/21:

60% Booth Space Liability Date is May 24, 2021

 

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CREDENTIAL REQUIRMENTS

All DEMA Show Attendees and Exhibitors are required to present a valid photo ID in order to pick up their badge, no exceptions!

DEMA Show 2021 is open to qualified dive professionals only and proper credentials are required to attend. Please select a registration category from the choices below. All credentials required for your selected category must be submitted and approved by DEMA Show registration personnel for you to pick-up your badge onsite at DEMA Show.

Click here for information on submitting your required DEMA Show credentials (you must first register for DEMA Show before credentials will be accepted).

Instructor, Assistant Instructor/Divemaster/Con

One Document is Required to Register as an Influencer:

  • Training Agency-issued certification card including name and level of professional certification achieved

Two Documents are Required to Register as an International Distributor:

  • Current wholesale invoice(s) dated 2019 or later totaling at least $1,000 from a DIVING EQUIPMENT MANUFACTURER and billed to the dive industry business under which the attendee is registering as an International Distributor. Quantities and individual product dollars may be blacked out for privacy purposes, but total purchase must remain visible

AND ONE of the following:

  • Tax ID # for the dive industry business under which the International Distributor registers
  • Business license (within last 12 months) with name of the dive industry business under which the International Distributor registers
  • International Identification (within last 12 months) with the name of the dive industry business registry information used in the country of original or which permits buying in the U.S.

* Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $25 fee over published registration fees.

To register in this category, you must be a representative of a current exhibitor prior to registering.

Two Documents are Required to Register as a Manufacturering Representative:

  • Valid printed business card to include name of dive industry business under which the representative registers, representative name and position

AND ONE of the following:

  • Tax ID # for the dive industry business under which the representative registers
  • Business license (within last 12 months) with name of the dive industry business under which the representative registers
  • International Identification (within last 12 months) with the name of the dive industry business registry information used in the country of orgin or which permits buying in the U.S.
  • Paycheck stub (dated within 6 months/180 days of DEMA Show) issued to representative by dive industry business under which representative registers (payment amount and other personal details may be masked for privacy purposes, but first name, last name and company must remain visible)

Two Documents are Required to Register as Non-Exhibiting Manufacturer/Supplier:

  • Valid printed business card to include name of dive industry business under which the attendee registers, attendee name and position

AND ONE of the following:

  • Tax ID # for the dive industry business under which the attendee registers
  • Business license (within last 12 months) with the name of the dive industry business license under which the attendee registers
  • International Identification (within last 12 months) with the name of the dive industry business registry information used in the country of origin or which permits buying in the U.S.
  • Paycheck stub (dated within 6 months/180 days of DEMA Show) issued to attendee by dive industry business under which attendee registers (payment amount and other personal details may be masked for privacy purposes, but first name, last name and company must remain visible)

Two Documents are Required to Register as an Industry Professional:

  • Valid printed business card to include name of dive industry business under which the attendee registers, attendee name and position

AND ONE of the following:

  • Tax ID # for the dive industry business under which the attendee registers
  • Business license (within last 12 months) with the name of the dive industry business license under which the attendee registers
  • International Identification (within last 12 months) with the name of the dive industry business registry information used in the country of origin or which permits buying in the U.S.
  • Paycheck stub (dated within 6 months/180 days of DEMA Show) issued to attendee by dive industry business under which attendee registers (payment amount and other personal details may be masked for privacy purposes, but first name, last name and company must remain visible)
  • Government search and rescue teams may provide a business card/official government identification and job confirmation from their Chief or Commanding Officer on official letterhead, in lieu of the above requirements

Two Documents are Required to Register as a Retail Buyer:

  • Current wholesale invoice(s) dated 2019 or later totaling at least $1,000 from a DIVING EQUIPMENT MANUFACTURER and billed to the dive industry business under which the attendee is registering as a buyer. Quantities and individual product dollars may be blacked out for privacy purposes, but total purchase must remain visible

AND ONE of the following:

  • Tax ID # for the dive industry business under which the buyer registers
  • Business license (copy of current within last 12 months) with name of the dive industry business under which the buyer registers
  • International Identification (copy of current within last 12 months) with the name of the dive industry business registry information used in the country of origin or which permits buying in the U.S.

* Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $25 fee over published registration fees

Two Documents are Required to Register as a Retail Dive Center Staff:

  • Valid printed business card to include name of dive industry business under which the attendee registers, attendee name and position

AND ONE of the following:

  • Tax ID # for the dive industry business under which the attendee registers
  • Business license (copy of current within last 12 months) with the name of the dive industry business license under which the attendee registers
  • Paycheck stub (dated within 6 months/180 days of DEMA Show) issued to attendee by dive industry business under which attendee registers (payment amount and other personal details may be masked for privacy purposes, but first name, last name and company must remain visible)
  • International Identification (copy of current within last 12 months) with the name of the dive industry business registry information used in the country of origin or which permits buying in the U.S.

Two Documents are Required to Register as a Travel Agent/Travel Professional:

  • Travel Association-issued Certification Cards indicating one of the following certifications: CTA, CTC, CTIE, ACC, MCC, ECC, ECCS or LCS.

OR

  • Travel Organization Affiliation Card showing one of the following affiliations: ARC, IATA/N TSI, CLIA or TRUE/Travel Sellers.

AND ONE of the following:

  • Tax ID # for the travel agency/travel business under which the travel professional registers
  • Business license (within last 12 months) with the name of the travel business under which the travel professional registers
  • International Identification (within last 12 months) with the name of the travel business registry information used in the country of origin or which permits buying in the U.S.

Two Documents are Required to Register as a Dive Travel Buyer:

  • Current wholesale invoice(s) dated 2019 or later totaling at least $1,000 from a DIVE TRAVEL PROVIDER and billed to the dive industry business under which the attendee is registering as a BUYER. Quantities and individual dollars may be blacked out for privacy purposes, but total purchase must remain visible

AND ONE of the following:

  • Tax ID # for the dive industry business under which the buyer registers
  • Business license (copy of current within last 12 months) with name of the travel business under which the travel buyer registers
  • International Identification (copy of current within last 12 months) with the name of the dive industry business registry information used in the country of origin or which permits buying in the U.S.

* Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $25 fee over published registration fees.