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- DEMA-SPONSORED EDUCATION: IN-PERSON
DEMA-SPONSORED EDUCATION: IN-PERSON
Strategies and hands-on workshops to help your business succeed.
Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.
From Marketing, Operations, and Sales to Special Sessions: Open to All, DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.
*Seminars and tracks subject to change.
Click below to view session descriptions, speaker details and track information.
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Session Type = DEMA-Sponsored Education: In-Person
Tuesday, November 16, 10:00 AM - 10:45 AM
Many people become dive professionals because of their love for the water, but struggle to make a living or succeed as a professional business leader in the dive industry. This session borrows best practices for leadership development from other industries for the benefit of dive and marine conservation professionals.
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The idea of getting your business marketing online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved, small business owners. Don’t worry, once you understand how it all works together you
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Tuesday, November 16, 11:00 AM - 11:45 AM
Of course you know your dive business needs to use marketing to reach your target audience, get leads, and generate sales for your business. But do you also know that your potential customers are at home using digital media as the primary way to connect and discover businesses and make
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To be a successful dive shop anywhere has its challenges, but in a small city or town, the task can seem more daunting than ever. Marc's business has survived and thrived through the pandemic, by being smart, clever and utilizing all of his resources. Learn his secrets to success and
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Tuesday, November 16, 12:00 PM - 12:45 PM
Discover how a blended learning approach to leadership development combines the best learning practices to make long-term memory more reliable. This approach works by incorporating new information gradually with reinforcements over time for your clients. Learn about Inspired Leadership, which offers two sequential learning journeys: Emerging Leaders and Manager to
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Once you know a little bit about marketing analytics, you open up a world of possibilities to grow your business. In this session, Ken will provide you with the specifics of how to make your marketing analytics work for you, with an emphasis on Google Analytics, Facebook Analytics and email
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Tuesday, November 16, 3:00 PM - 3:45 PM
What's the best way to stay in touch with your contacts and customers while focusing on running your business? Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies,
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As dive educators, you want to create the best possible learning environment for your students, ensuring their successful mastery of skills. In this workshop, you will gain a deeper understanding of learning styles and growth mindset, specifically as it relates to the dive industry. Dive instructors who recognize and respond to
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Wednesday, November 17, 10:00 AM - 10:45 AM
The social media landscape is constantly changing as consumers push for more engagement in new ways. It is also a great tool that can be used to improve your productivity across all areas of your business. Join us for this lesson-filled session where we share how to change how you
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How did you decide to learn to dive? Tell us your story. Stories are powerful, and they help you sell and train team members. Stories make us human. What’s your dive business story? During this workshop, you’ll learn how to be a great storyteller and how to use stories to improve your
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Wednesday, November 17, 11:00 AM - 11:45 AM
You know you should be on social media for your business and you know it can help you drive more new and repeat business for your organization, BUT, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you
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You can tell employees you want them to sell more and how you want them to sell. Or, you can engage your employees using interactive games so they develop their personal skill set to become exceptional salespeople. Learn how to use these games from a dealer who has used them
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Wednesday, November 17, 12:00 PM - 12:45 PM
Did you know that Facebook is the world's third-most visited website, and reaches 59% of the world's social networking population? Did you know that over 100 million downloads of Facebook and its related apps happen each month? With over 3 billion people accessing at least one of Facebook’s networks (which
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Customers seek and discover businesses every day on Google, social media, mobile apps and through content. What is most important as a diving business is to understand the customer’s current mindset where they seek or discover you. During this workshop we will walk through the customer mindset based on various
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Wednesday, November 17, 3:00 PM - 3:45 PM
When comparing your advertising budget to your net profit, advertising is a big expense. If your advertising, marketing and promoting is to be successful, you have to spend your money wisely and on target with the existing and potential customers you want to reach. This session will use a free,
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Thursday, November 18, 10:00 AM - 10:45 AM
Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience when purchasing both online and in brick-and-mortar stores. It’s easy to assume there is a generational divide between those who choose more traditional or modern shopping methods, but in reality it involves factors ranging
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Welcome to retail in 2021, where everything is about the customer experience. It’s a fact that consumers can buy what you sell in any number of places, in their own time and on their own terms. In 2021, the big question is will they choose you? During this presentation KIZER
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Thursday, November 18, 11:00 AM - 11:45 AM
Now, more than ever, consumers seek the advice and recommendations of others when making purchasing decisions for products and services. However, who to listen to is changing. No longer is it the most popular people or those in power who are sought after. Instead, the modern influencer can be anyone, as
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DEMA's Nerdy Best Friend, author Beth Z, spoke at her first DEMA event 10 years ago. She returns to this year's conference with a shortlist of the best new tech that we all need for 2021 and beyond. Beth Z's special "App-A-Versary" program is the can't miss program for your
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Thursday, November 18, 12:00 PM - 12:45 PM
What if every one of your employees was a passionate communicator, proficient in delivering astonishing customer service by cementing strong relationships with every one of your dive clients? How would that affect your sales? How would that affect the effort expended by your entire team? Whether you are new to
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Have you gone to a store to purchase a single item but walked out with a bag full of things you hadn’t intended to buy? Congratulations! You’re a savvy retailer and you still fell victim to the science of shopping. This presentation offers up ideas you can take to the
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Thursday, November 18, 3:00 PM - 3:45 PM
“In sales my friends, you have two types of people — the quick, and the dead." That quote is from the late sales guru Bill Brooks. Are you quick or are you dead when it comes to the great sales game? To be quick requires "sales strategies" that are second
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Welcome to the new age of retail: the age of experiences and dream fulfillment. Today, you compete for market share as well as the customer’s mindshare and heartshare. Once you capture their attention, it takes work to keep it. During this presentation, KIZER & BENDER will share strategies to help
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