DEMA Show 2022

| November 1- 4 2022 | Orlando, FL

Let's Get Back to Business

DEMA Show brings great value to the industry by providing an unmatched opportunity for participants to network with other industry professionals, as well as to see many industry offerings all in one place, in a cost-effective way. With the established safety protocols, DEMA Show will once again provide this opportunity for the industry and will stage as scheduled.

Please read our recent letter addressing the DEMA Community.

                                                             

Latest news

Exhibitor Companion
12/16/21:

Share Your Feedback and Submit Your First Exhibit Space Payment!

 

Exhibitor Companion
11/4/21:

Final Reminders & Information for DEMA Show 2021

 

Exhibitor Companion
10/28/21:

Important Reminders and Resources—DEMA Show is Almost Here!

 

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DEMA-SPONSORED EDUCATION: IN-PERSON

Strategies and hands-on workshops to help your business succeed.

Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.

From Marketing, Operations, and Sales to Special Sessions: Open to All, DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.

*Seminars and tracks subject to change.

Click below to view session descriptions, speaker details and track information.

Select Criteria: Session Type = DEMA-Sponsored Education: In-Person

Tuesday, November 16, 10:00 AM - 10:45 AM

  • Room: S231
Many people become dive professionals because of their love for the water, but struggle to make a living or succeed as a professional business leader in the dive industry. This session borrows best practices for leadership development from other industries for the benefit of dive and marine conservation professionals.
Speaker(s)
DEMA Seminar Speaker
Shelli Hendricks
President
Blue Horizon Solutions
Track(s)
  • Room: S232
The idea of getting your business marketing online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved, small business owners. Don’t worry, once you understand how it all works together you ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)

Tuesday, November 16, 11:00 AM - 11:45 AM

  • Room: S232
Of course you know your dive business needs to use marketing to reach your target audience, get leads, and generate sales for your business. But do you also know that your potential customers are at home using digital media as the primary way to connect and discover businesses and make ... Read More
Speaker(s)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Track(s)
  • Room: S231
To be a successful dive shop anywhere has its challenges, but in a small city or town, the task can seem more daunting than ever. Marc's business has survived and thrived through the pandemic, by being smart, clever and utilizing all of his resources. Learn his secrets to success and ... Read More
Speaker(s)
DEMA Seminar Speaker
Marc Dean
PADI IDC Staff Instructor
Family Fun Scuba & Snorkel
Track(s)

Tuesday, November 16, 12:00 PM - 12:45 PM

  • Room: S231
Discover how a blended learning approach to leadership development combines the best learning practices to make long-term memory more reliable. This approach works by incorporating new information gradually with reinforcements over time for your clients. Learn about Inspired Leadership, which offers two sequential learning journeys: Emerging Leaders and Manager to ... Read More
Speaker(s)
DEMA Seminar Speaker
Shelli Hendricks
President
Blue Horizon Solutions
Track(s)
  • Room: S232
Once you know a little bit about marketing analytics, you open up a world of possibilities to grow your business. In this session, Ken will provide you with the specifics of how to make your marketing analytics work for you, with an emphasis on Google Analytics, Facebook Analytics and email ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)

Tuesday, November 16, 3:00 PM - 3:45 PM

  • Room: S232
What's the best way to stay in touch with your contacts and customers while focusing on running your business? Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)
  • Room: S231
As dive educators, you want to create the best possible learning environment for your students, ensuring their successful mastery of skills. In this workshop, you will gain a deeper understanding of learning styles and growth mindset, specifically as it relates to the dive industry. Dive instructors who recognize and respond to ... Read More
Speaker(s)
DEMA Seminar Speaker
Shelli Hendricks
President
Blue Horizon Solutions
Track(s)

Wednesday, November 17, 10:00 AM - 10:45 AM

  • Room: S232
The social media landscape is constantly changing as consumers push for more engagement in new ways. It is also a great tool that can be used to improve your productivity across all areas of your business. Join us for this lesson-filled session where we share how to change how you ... Read More
Speaker(s)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Track(s)
  • Room: S231
How did you decide to learn to dive? Tell us your story. Stories are powerful, and they help you sell and train team members. Stories make us human. What’s your dive business story? During this workshop, you’ll learn how to be a great storyteller and how to use stories to improve your ... Read More
Speaker(s)
DEMA Seminar Speaker
Jennifer Shaheen
President
The Technology Therapy Group
DEMA Seminar Speaker
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Wednesday, November 17, 11:00 AM - 11:45 AM

  • Room: S232
You know you should be on social media for your business and you know it can help you drive more new and repeat business for your organization, BUT, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)
  • Room: S231
You can tell employees you want them to sell more and how you want them to sell. Or, you can engage your employees using interactive games so they develop their personal skill set to become exceptional salespeople. Learn how to use these games from a dealer who has used them ... Read More
Speaker(s)
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Wednesday, November 17, 12:00 PM - 12:45 PM

  • Room: S232
Did you know that Facebook is the world's third-most visited website, and reaches 59% of the world's social networking population? Did you know that over 100 million downloads of Facebook and its related apps happen each month? With over 3 billion people accessing at least one of Facebook’s networks (which ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)
  • Room: S231
Customers seek and discover businesses every day on Google, social media, mobile apps and through content. What is most important as a diving business is to understand the customer’s current mindset where they seek or discover you. During this workshop we will walk through the customer mindset based on various ... Read More
Speaker(s)
DEMA Seminar Speaker
Jennifer Shaheen
President
The Technology Therapy Group
Track(s)

Wednesday, November 17, 3:00 PM - 3:45 PM

  • Room: S232
When comparing your advertising budget to your net profit, advertising is a big expense. If your advertising, marketing and promoting is to be successful, you have to spend your money wisely and on target with the existing and potential customers you want to reach. This session will use a free, ... Read More
Speaker(s)
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Thursday, November 18, 10:00 AM - 10:45 AM

  • Room: S231
Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience when purchasing both online and in brick-and-mortar stores. It’s easy to assume there is a generational divide between those who choose more traditional or modern shopping methods, but in reality it involves factors ranging ... Read More
Speaker(s)
DEMA Seminar Speaker
Anne Obarski
CEO
Merchandise Concepts
Track(s)
  • Room: S232
Welcome to retail in 2021, where everything is about the customer experience. It’s a fact that consumers can buy what you sell in any number of places, in their own time and on their own terms. In 2021, the big question is will they choose you? During this presentation KIZER ... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER Speaking!
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)

Thursday, November 18, 11:00 AM - 11:45 AM

  • Room: S232
Now, more than ever, consumers seek the advice and recommendations of others when making purchasing decisions for products and services. However, who to listen to is changing. No longer is it the most popular people or those in power who are sought after. Instead, the modern influencer can be anyone, as ... Read More
Speaker(s)
DEMA Seminar Speaker
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)
  • Room: S231
DEMA's Nerdy Best Friend, author Beth Z, spoke at her first DEMA event 10 years ago. She returns to this year's conference with a shortlist of the best new tech that we all need for 2021 and beyond. Beth Z's special "App-A-Versary" program is the can't miss program for your ... Read More
Speaker(s)
DEMA Seminar Speaker
Beth Ziesenis
Author. Speaker. Nerd.
Your Nerdy Best Friend
Track(s)

Thursday, November 18, 12:00 PM - 12:45 PM

  • Room: S231
What if every one of your employees was a passionate communicator, proficient in delivering astonishing customer service by cementing strong relationships with every one of your dive clients? How would that affect your sales? How would that affect the effort expended by your entire team? Whether you are new to ... Read More
Speaker(s)
DEMA Seminar Speaker
Anne Obarski
CEO
Merchandise Concepts
Track(s)
  • Room: S232
Have you gone to a store to purchase a single item but walked out with a bag full of things you hadn’t intended to buy? Congratulations! You’re a savvy retailer and you still fell victim to the science of shopping. This presentation offers up ideas you can take to the ... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER Speaking!
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)

Thursday, November 18, 3:00 PM - 3:45 PM

  • Room: S231
“In sales my friends, you have two types of people — the quick, and the dead." That quote is from the late sales guru Bill Brooks. Are you quick or are you dead when it comes to the great sales game? To be quick requires "sales strategies" that are second ... Read More
Speaker(s)
DEMA Seminar Speaker
Anne Obarski
CEO
Merchandise Concepts
Track(s)
  • Room: S232
Welcome to the new age of retail: the age of experiences and dream fulfillment. Today, you compete for market share as well as the customer’s mindshare and heartshare. Once you capture their attention, it takes work to keep it. During this presentation, KIZER & BENDER will share strategies to help ... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER Speaking!
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)