DEMA Show 2022

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BETTER TOGETHER

| November 1–4, 2022 |  Orange County Convention Center  |  South Halls  | Orlando, FL

Our industry thrives

WHEN WE WORK TOGETHER.

By participating in DEMA Show, you’ll infuse energy into your business, tap into the power of collaborative discussions, establish meaningful relationships, reconnect with old friends, be invigorated by new trends, and enhance the diving industry overall.

With your global community at your side, you will find new ways to thrive and build your business in innovative and exciting ways.

BETTER CONNECTIONS. BETTER BUSINESS. BETTER OUTCOMES.

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DEMA Show Features

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Exhibiting & Sponsorship

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Hotel & Travel

Latest news

Exhibitor Companion 2/24/22:

Share Your Expertise as a Speaker

 

Exhibitor Companion 1/27/22:

First Exhibit Space Payment for 2022 Due Last Week

 

Exhibitor Companion 12/16/21:

Share Your Feedback and Submit Your First Exhibit Space Payment!

 
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THANK YOU to our Sponsors and Partners

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DEMA-SPONSORED EDUCATION: ONLINE 

Strategies and hands-on workshops to help your business succeed.

Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.

From Marketing, Operations, and Sales DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.

*Seminars and tracks subject to change.

Click below to view session descriptions, speaker details and track information.

Select Criteria: Session Type = DEMA-Sponsored Education: Online

Tuesday, October 12, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
Right when you’re tired of sharing your message is the exact moment that it is finally getting through to your team and customers. People come to your business with assumptions based on previous experiences. Learn how to set expectations with your team and customers using constant, clear, and consistent communication. ... Read More
Speaker(s)
DEMA Seminar Speaker
Jennifer Shaheen
President
The Technology Therapy Group
DEMA Seminar Speaker
Tec Clark
Founder and Host
ScubaGuru.com

Wednesday, October 13, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
Marketing trends change constantly, but one strategy is here to stay: cause-marketing. Cause-marketing allows companies to increase profitability while bettering society. Industry research shows that brands that embrace corporate social responsibility can double their market value four times faster than brands that don’t. And consumers agree! A recent study reported ... Read More
Speaker(s)
DEMA Seminar Speaker
Megan Crain
Development Manager
Coral Reef Alliance

Tuesday, October 19, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
In a perfect world, it would be easy to manage time and find the perfect mix between sales, service and administrative tasks. That “perfect” world is not the one you live in and work in though, is it? There’s a lot on your plate, and there is almost always more work ... Read More
Speaker(s)
DEMA Seminar Speaker
David Fellman
President
David Fellman & Associates

Wednesday, October 20, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
This presentation is a must for any professional looking to maximize their marketing budget by learning about press releases. The session will present the simple aspects of a press release, potential topics of press releases and who and where to send a press release. Attendees will also participate in guided ... Read More
Speaker(s)
DEMA Seminar Speaker
Dr.  Paul Howe
Paul W. Howe, PhD
Consultant

Tuesday, October 26, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
Digital marketing is constantly changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, and a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization over the next 18 months? How can you jump on some of these trends to get ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL

Wednesday, October 27, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
Businesses on the front page of Google make more money. Steve Huskey will show you a bulletproof way to start an SEO campaign. If you’re already doing SEO, you will learn how to make sure your campaign is focused on the right direction. Learn to identify the low-hanging fruit for ... Read More
Speaker(s)
DEMA Seminar Speaker
Steve Huskey
COO
High 5 Promotions

Tuesday, November 02, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
Learn how to stand out from your competition by targeting the growing ecotourist market. In 2019, the global ecotourism sector was valued at $181 billion, and that number is expected to rise to $334 billion by 2027. These tourists are looking for businesses that protect the natural environment and create ... Read More
Speaker(s)
DEMA Seminar Speaker
Andrea Rivera-Sosa
Project and Outreach Manager
Coral Reef Alliance

Wednesday, November 03, 10:00 AM - 10:45 AM

  • Room: On-Demand Zoom
This session is a foundational presentation on the financial aspects of starting or expanding a fledgling dive retail business. Baseline financial information will be presented to help you develop a sound business plan, or re-strategize your existing business plan.
Speaker(s)
DEMA Seminar Speaker
Dr.  Paul Howe
Paul W. Howe, PhD
Consultant