DEMA Show 2022

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BETTER TOGETHER

| November 1–4, 2022 |  Orange County Convention Center  |  South Halls  | Orlando, FL

Our industry thrives

WHEN WE WORK TOGETHER.

By participating in DEMA Show, you’ll infuse energy into your business, tap into the power of collaborative discussions, establish meaningful relationships, reconnect with old friends, be invigorated by new trends, and enhance the diving industry overall.

With your global community at your side, you will find new ways to thrive and build your business in innovative and exciting ways.

BETTER CONNECTIONS. BETTER BUSINESS. BETTER OUTCOMES.

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DEMA Show Features

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Exhibiting & Sponsorship

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Hotel & Travel

Latest news

Exhibitor Companion 2/24/22:

Share Your Expertise as a Speaker

 

Exhibitor Companion 1/27/22:

First Exhibit Space Payment for 2022 Due Last Week

 

Exhibitor Companion 12/16/21:

Share Your Feedback and Submit Your First Exhibit Space Payment!

 
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THANK YOU to our Sponsors and Partners

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DEMA-SPONSORED EDUCATION: IN-PERSON

Strategies and hands-on workshops to help your business succeed.

Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.

From Marketing, Operations, and Sales to Special Sessions: Open to All, DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.

*Seminars and tracks subject to change.

Click below to view session descriptions, speaker details and track information.

Select Criteria: Tracks = Marketing
Session Type = DEMA-Sponsored Education: In-Person

Tuesday, November 16, 10:00 AM - 10:45 AM

  • Room: S232
The idea of getting your business marketing online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved, small business owners. Don’t worry, once you understand how it all works together you ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL
Track(s)

Tuesday, November 16, 11:00 AM - 11:45 AM

  • Room: S232
Of course you know your dive business needs to use marketing to reach your target audience, get leads, and generate sales for your business. But do you also know that your potential customers are at home using digital media as the primary way to connect and discover businesses and make ... Read More
Speaker(s)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Track(s)
  • Room: S231
To be a successful dive shop anywhere has its challenges, but in a small city or town, the task can seem more daunting than ever. Marc's business has survived and thrived through the pandemic, by being smart, clever and utilizing all of his resources. Learn his secrets to success and ... Read More
Speaker(s)
DEMA Seminar Speaker
Marc Dean
PADI IDC Staff Instructor
Family Fun Scuba & Snorkel
Track(s)

Tuesday, November 16, 12:00 PM - 12:45 PM

  • Room: S232
Once you know a little bit about marketing analytics, you open up a world of possibilities to grow your business. In this session, Ken will provide you with the specifics of how to make your marketing analytics work for you, with an emphasis on Google Analytics, Facebook Analytics and email ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL
Track(s)

Tuesday, November 16, 3:00 PM - 3:45 PM

  • Room: S232
What's the best way to stay in touch with your contacts and customers while focusing on running your business? Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL
Track(s)

Wednesday, November 17, 10:00 AM - 10:45 AM

  • Room: S232
The social media landscape is constantly changing as consumers push for more engagement in new ways. It is also a great tool that can be used to improve your productivity across all areas of your business. Join us for this lesson-filled session where we share how to change how you ... Read More
Speaker(s)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Track(s)

Wednesday, November 17, 11:00 AM - 11:45 AM

  • Room: S232
You know you should be on social media for your business and you know it can help you drive more new and repeat business for your organization, BUT, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL
Track(s)

Wednesday, November 17, 12:00 PM - 12:45 PM

  • Room: S232
Did you know that Facebook is the world's third-most visited website, and reaches 59% of the world's social networking population? Did you know that over 100 million downloads of Facebook and its related apps happen each month? With over 3 billion people accessing at least one of Facebook’s networks (which ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL
Track(s)
  • Room: S231
Customers seek and discover businesses every day on Google, social media, mobile apps and through content. What is most important as a diving business is to understand the customer’s current mindset where they seek or discover you. During this workshop we will walk through the customer mindset based on various ... Read More
Speaker(s)
DEMA Seminar Speaker
Jennifer Shaheen
President
The Technology Therapy Group
Track(s)

Wednesday, November 17, 3:00 PM - 3:45 PM

  • Room: S232
When comparing your advertising budget to your net profit, advertising is a big expense. If your advertising, marketing and promoting is to be successful, you have to spend your money wisely and on target with the existing and potential customers you want to reach. This session will use a free, ... Read More
Speaker(s)
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Thursday, November 18, 10:00 AM - 10:45 AM

  • Room: S232
Welcome to retail in 2021, where everything is about the customer experience. It’s a fact that consumers can buy what you sell in any number of places, in their own time and on their own terms. In 2021, the big question is will they choose you? During this presentation KIZER ... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER Speaking!
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)

Thursday, November 18, 11:00 AM - 11:45 AM

  • Room: S232
Now, more than ever, consumers seek the advice and recommendations of others when making purchasing decisions for products and services. However, who to listen to is changing. No longer is it the most popular people or those in power who are sought after. Instead, the modern influencer can be anyone, as ... Read More
Speaker(s)
DEMA Seminar Speaker
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Thursday, November 18, 3:00 PM - 3:45 PM

  • Room: S232
Welcome to the new age of retail: the age of experiences and dream fulfillment. Today, you compete for market share as well as the customer’s mindshare and heartshare. Once you capture their attention, it takes work to keep it. During this presentation, KIZER & BENDER will share strategies to help ... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER Speaking!
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)