WHERE THE DIVE INDUSTRY COMES TOGETHER

Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other.

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2020 DEMA-SPONSORED EDUCATION

Strategies and hands-on workshops to help your business succeed.

Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.

From Marketing, Operations, and Sales to Special Sessions: Open to All, DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.

*Seminars and tracks subject to change

All sessions are listed in Pacific Standard Time

Click below to view session descriptions, speaker details and track information.

Select Criteria: Session Type = DEMA-Sponsored Education

Tuesday, September 29, 10:00 AM - 10:45 AM

  • Education Platform:

    GoTo Webinar
Upon reopening, most stores have focused on logistics such as safety measures, merchandising, and staffing. However, as the competitive landscape continues to shift, it is not enough to open with caution. Set your team up for excellence, not survival. Your stores and staff need to serve with confidence, joy and... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Karen Barry
Senior Consultant and Trainer
The Friedman Group
Track(s)

Wednesday, September 30, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
As a result of the Coronavirus, we witnessed three types of businesses. The first group took a beating because of the regulations. The second group decided to plow ahead with the same methods of management and marketing with their only change being their intensity. The third group saw the challenge... Read More
Speaker(s)
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Tuesday, October 06, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
When major business interruptions occur, it can leave many small business owners paralyzed about making strategic decisions for their business. The best in class businesses use this challenging time to create not only a new normal for their business but a path forward that creates new opportunities and helps to... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Track(s)

Wednesday, October 07, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Can't we all just along? Growth collaboration requires outrageously successful relationships and these necessary relationships require relationship bank deposits. There are no withdrawals without deposits. How do you make relationships work? There is a system, not easy, but absolutely worth, in dollars and cents, the effort....
Speaker(s)
DEMA Seminar Speaker
Ed Rigsbee
President
Rigsbee Enterprises, Inc.
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Tuesday, October 13, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of... Read More
Speaker(s)
DEMA Seminar Speaker
David Fellman
President
David Fellman & Associates
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
Track(s)

Wednesday, October 14, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Learn how to get your website ready to be on the first page of Google. We will discuss methods that pros use to get your website to increased visibility. We will go straight to the bottom line. These are power hacks that every online marketer should know. I will cover... Read More
Speaker(s)
DEMA Seminar Speaker
Steve Huskey
COO
High 5 Promotions
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Tuesday, October 20, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Item and price advertising; it seems to be the dominant method for attracting customers to a Dive shop. Unfortunately this method also decreases margins and gross profit while teaching customers to wait for a sale to do their shopping. This session offers proof of another method that has been show... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Wednesday, October 21, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Overnight the traditional workplace culture shifted when the pandemic forced our country's workforces into work-from-home models. Neverending videoconferences haven't helped you and your colleagues be more efficient...they're just wasting your time. Join Your Nerdy Best Friend, aka Beth Z, for proven techniques for focus and productivity, along with the tools... Read More
Speaker(s)
DEMA Seminar Speaker
Beth Ziesenis
Speaker, Author, Nerd
Your Nerdy Best Friend
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Tuesday, October 27, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Business automation is everywhere. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.” Across every industry, automation has become... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)

Wednesday, October 28, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Do you love coming to DEMA Show and finding fantastic new products? Do you imagine how they will sell as soon as they are unpacked? Do you know just how many to buy so you’re not looking at the products for the next three years? This session will help you... Read More
Speaker(s)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Tuesday, November 03, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
The quick, simple games and quizzes you see on social media & websites offer far more than a few minutes of fun. In fact, they’re surprisingly powerful customer acquisition and market research tools. In this high energy session, digital relationship expert, Jennifer Shaheen, presents an end-to-end overview of purpose-built data... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Jennifer Shaheen
President
The Technology Therapy Group
Track(s)

Wednesday, November 04, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
A majority of small businesses fail in the first five years and few small businesses actually thrive in the way that they envision. Ultimately, it often comes down to the way the business approaches their marketing. Most business owners KNOW they have opportunity slipping through the cracks, but they don’t... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Tuesday, November 10, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
After living under shelter at home restrictions there will be a pent-up demand for experiences. People are itching to visit stores,  hungry for adventure and ready to travel. But make no mistake, the COVID-19 pandemic has changed who we are and how we shop – customers will return but they... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)

Wednesday, November 11, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Learn how to repurpose your existing videos and get them ranked on the first page of YouTube. These are power hacks that every online marketer needs to know. Discover proven methods to get more visibility on YouTube, and as a result, get more traffic to your website. We will also... Read More
Speaker(s)
DEMA Seminar Speaker
Steve Huskey
COO
High 5 Promotions
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Tuesday, November 17, 9:00 AM - 9:45 AM

  • Education Platform:

    Go To Webinar
All industries face it at some point…disruption. You may think your industry or your company is safe, but when you don’t look into the future and see what’s coming, and when you don’t constantly innovate, you risk the chance of being blind-sided. If you start by innovating within what you... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Julie Austin
CEO
Creative Innovation Group
Track(s)

Tuesday, November 17, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Did you know an online video can improve sales conversion rates by as much as 30 percent? Video use as a marketing tool is growing by leaps and bounds. Videos are finding their way into search engine results, email marketing campaigns, and Facebook, Twitter and LinkedIn updates each day. In... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)

Tuesday, November 17, 11:00 AM - 11:45 AM

  • Education Platform:

    Go To Webinar
When was the last time you shook things up on your sales floor? Moved things around, gave it a fresh coat of paint or spiffed up your signing program? Last year? Five years ago? Never? Well, if a complete remodel isn’t in the cards any time soon, you need this... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)

Wednesday, November 18, 9:00 AM - 9:45 AM

  • Education Platform:

    Go To Webinar
Join DEMA President Tom Ingram for an information-filled session as you learn about DEMA’s 2021 plans and the importance of your involvement to the success of the industry and DEMA. During this session DEMA will also announce the annual Diving Community Champion Awards. These awards recognize how DEMA Member companies and... Read More
Speaker(s)
DEMA Seminar Speaker
Tom Ingram
President and CEO
DEMA
Track(s)

Wednesday, November 18, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Hollywood is a master of capturing and keeping our attention, something you need to do if you want to attract more customers to your shop. People do business with people they know and like. " The public is bombarded by messages all day long, but studies have shown that the... Read More
Speaker(s)
DEMA Seminar Speaker
Julie Austin
CEO
Creative Innovation Group
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Thursday, November 19, 9:00 AM - 9:45 AM

  • Education Platform:

    Go To Webinar
Facebook has become one of the most powerful advertising platforms for businesses in B2B and B2C, helping marketers obtain more organic impressions on their ads. A successful Facebook ad includes the right audience, eye-catching images or videos, and compelling text. Learn how you can write Facebook ads that convert....
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)

Thursday, November 19, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
While you may think the income statement and balance sheet are the two important tools you receive from your accountant, this session will show how a cashflow projection can be the most important tool your business will have. Attendees will have access to two free Excel templates which when used... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Thursday, November 19, 11:00 AM - 11:45 AM

  • Education Platform:

    Go To Webinar
Passwords, phishing, privacy? Pfttt! You're not alone if you would rather tally the numbers in the phone book than deal with your password problems. But you can't be a professional without taking responsibility for your personal online security – for the protection of yourself and your company. Online security issues... Read More
Speaker(s)
DEMA Seminar Speaker
Beth Ziesenis
Speaker, Author, Nerd
Your Nerdy Best Friend
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
Track(s)

Friday, November 20, 9:00 AM - 9:45 AM

  • Education Platform:

    Go To Webinar
Join DEMA President Tom Ingram as we honor this year’s Wave Maker Award nominees and reveal the recipient of the 2020 Wave Makers Award. ...
Speaker(s)
DEMA Seminar Speaker
Tom Ingram
President and CEO
DEMA
Track(s)