Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


“If They Care About Your Story, They’ll Care About Your Business” How to Use Hollywood-Style Storytelling to Brand Your Shop

  • Education Platform: GoTo Webinar
Thursday, December 31, 2020: 12:00 AM - 11:59 PM


DEMA Seminar Speaker
Julie Austin
Creative Innovation Group
Tec Clark
Founder and Host


Hollywood is a master of capturing and keeping our attention, something you need to do if you want to attract more customers to your shop. People do business with people they know and like. " The public is bombarded by messages all day long, but studies have shown that the ones they remember are the ones that have a good story behind them. In fact, people are 20 times more likely to remember your business if it has a good story behind it. As the gatekeeper, publicist, and TV and film development executive for an international Academy Award winning production company, Julie Austin dishes the insider secrets on how to construct a great story for your marketing and PR.




In this presentation you’ll learn:
• The #1 trick Hollywood script readers know about capturing attention
• The best way to get the press to notice you
• How to use surprise and conflict effectively in your PR and marketing campaigns
• Why you need heroes in your storytelling and where to find them

Who Can Attend:
DEMA Show Online Education Package Required