No other event allows you to interact with the entire dive, action watersports and travel industries all in one place like DEMA Show. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a face-to-face setting unlike any other.


275+ Education Sessions

30% of attendees are NEW to DEMA Show each year

87% of attendees come to DEMA Show to evaluate and demo new products

Xit 404, LLC

Pacific Grove,  CA 
United States
  • Booth: 3253

XIT 404 Welcomes you! Visit us at booth 720.

Xit 404 was formed to fulfill the need for specialized products; to develop ideas that are overlooked by other companies. Currently we have introduced products for SCUBA diving, underwater photography and underwater videography. Xit 404 utilizes state-of-the-art design and prototyping processes to deliver our products at reasonable prices. Our goal at Xit 404 is to provide good solutions for real problems that improve diver's experiences. If you don't see the product you need, let us know, we may be able to help.