Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


Cline Group Advertising

Plano,  TX 
United States

Scuba Diving Marketing, Research and Advertising Since 1990.

Please email and connect with me or 



Please email and connect with me!




Our most recent work, As Seen in Scuba Diving and Dive Center Business Magazines, Ad Concept and Design by William Cline | Cline Group for Caradonna Adventures (thank you Dan for the great quote):

 Show Specials

  • DEMA show special: We will offer your company a free evaluation of their digital presence within the dive industry, including website assessments. No obligation or charge for this assessment and suggestions or improvement, if needed, will be offered.

    William Cline has been marketing travel resorts, tourism boards, dive associations, manufacturers, and digital products for over 30 years. Cline Group Advertising is one of the industry's few marketers that are focused on the dive industry. Ground-breaking market research is conducted multiple times a year, keeping William's 'finger on the pulse' of the diving industry. From Hawaii to Bonaire, Cline Group has worked with hundreds of dive companies over the last three decades to put "butts on boats and heads on beds."

    Allow 30 days for the assessment and for the most effective evaluation, access to Facebook and Google Analytics/Ads is suggested. All assessments come with an NDA for each company's protection, signed by William Cline. 

    William is also PADI Course Director (CD-27109).


  • Cline’s State of The Dive Industry Sentiment Study
    Cline's unique global dive sentiment or opinion study is complete. A total of 325 dive business responded to this survey from over 47 countries, generating 1,236 open ended responses....

  • This survey/study touched some nerves and many opinions were offered. Some negative, positive and everywhere in between. There is quantifiable data, that is what the majority said, but the true value of this survey is in what one person said that no one else thought of – or that unique perception that might change the way we think about some ‘gold standards’ in our industry.

    We were surprised at many of the comments and responses. Some of you wrote hundreds of words, others just one. But the nature of this kind of sentiment survey is just that – ‘opinion’ and a test our temperature as an industry while we ‘reboot’ our businesses in many cases, as a result of the COVID shutdown. That is a common theme, the entire world was and is negatively affected so for a moment, we are all in the same boat as an industry.

    That moment of reflection is what makes this survey unique as we all stopped to think of our companies’ and our personal futures in this industry post-COVID. We have yet to even pass the half-way mark globally on any sort of recovery. In fact, many companies are literally treading water hoping to open or stay open in many cases to generate some revenue.

    There were only four questions asked:

    Q1) BEFORE the current COVID pandemic, what did you perceive was the number one threat to your dive business, regardless if it’s internal within the industry or external?

    313 Responses Received

    Q2) What do you think we should, as an industry, do to help curb, change or reverse this problem?

    311 Responses Received

    Q3) How do you think, we as an industry, can attract more people to the sport?

    309 Responses Received

    Q4) What do you think is the best way to bring inactive divers back to the sport?

    303 Responses Received

    Read the entire study for here: https://www.williamcline.com/wp-content/uploads/Clines_2020_Dive_Industry_Sentiment_Study.pdf

  • Bahamas Ministry of Tourism/Bahamas Diving Assoc.
    William Cline was the agency of record for the BMOT/BDA tourism board for over 30 years. Historic campaigns included "It's Bigger In The Bahamas" which has run for over 10 years. Let us help you stand out in the crowd!...

  • Campigns Created for the Bahamas Ministry of Tourism & Bahamas Diving Association: