No other event allows you to interact with the entire dive, action watersports and travel industries all in one place like DEMA Show. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a face-to-face setting unlike any other.


275+ Education Sessions

30% of attendees are NEW to DEMA Show each year

87% of attendees come to DEMA Show to evaluate and demo new products

African and Oriental Travel Co.

United Kingdom
  • Booth: 1837

We are a luxury African Wildlife Safari and Global Dive Company. We specialise in remote and new destinations. We design your safari and dive tour based upon your specific requirements. We welcome dive shop small groups, Prioritising your clients while giving you the best value.

We excel at chasing the small details. A good safari is easy to book, but. A great safari stands or falls on the small details. 

Raf Jah became a professional instructor in 1995, and has been organising global dive travel since 1996. He has owned two dive centres in India and Tanzania, and built a beach safari lodge, before going into dive and safari travel, full time.

Francisca Jah became an anthropologist since 1998. She helped build and operate the beach lodge in Tanzania and our in house safari operation. She is now one of the leading luxury safari planning experts with an unrivalled 21 of living and operating in East Africa. Since 2017 she has been based in the UK.