Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


DEMA Central

San Diego,  CA 
United States

Welcome to The Diving Equipment & Marketing Association

DEMA is an international, non-profit trade association with the mission of bringing businesses together to grow the diving industry worldwide.  DEMA owns and produces DEMA Show, an annual trade-only event for businesses in the scuba diving, action watersports, and adventure/dive travel industries. In 2020, due to the COVID-19 pandemic, the Association is hosting DEMA Show Online. DEMA Show Online provides countless opportunities for registrants and exhibitors to network, connect, learn, and grow. Learn more and register for DEMA Show Online at DEMAShow.com. For more information on DEMA and affiliated programs, visit DEMA.org or contact (858) 616-6408.  Stay updated by following “DEMAOrg” on Facebook, Twitter, LinkedIn, Instagram, and YouTube.


Customizable Go Dive Now Video Sample: Go Out and Play!

 Show Specials

  • The Wave Makers Award was first introduced in 2017 and aims to recognize professionals who have been working in the industry for five years or less and have made a significant contribution to the industry during that time. The Wave Makers Award encourages the Industry to support a culture that fosters innovative thinking and encourages engagement with the association and industry by new professionals.

    Vote for the 2020 Wave Makers Award Recipient NOW!
    Please Note: You will need to be logged in to the Members-Only area of DEMA.org to submit your vote.
    The deadline to vote is 4:00 p.m. Pacific Time on Thursday, November 19, 2020.

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