Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


New World Publications Inc.

Jacksonville,  FL 
United States

Marine Life Education - A lifelong learning adventure!

Teach your divers the names of the fish, creatures and coral they are seeing underwater. Use our books to identify marine life in the Caribbean, Tropical Pacific, Galapagos, California, Baja and more. Purchase books for your entire group before a trip to prepare them for their first dive in a new location. Our books are also the perfect gifts for dive buddies, so make sure our books are stocked in your store for the holidays. We now have a 2nd edition of Reef Fish Behavior and a 2nd Edition of Reef Fish Identification - Travel Edition. Contact us at orders@fishid.com for dealer pricing.

 Show Specials

  • (Nov 19, 2020)
    Contact us at orders@fishid.com for a special DEMA discount this week only to stock up on books for Christmas orders.


  • Reef Fish Behavior - Florida Caribbean Bahamas 2ED
    448 pages and 588 photographs about the behavior of reef fishes in the Florida, Caribbean and Bahamas region. 6' x 9" format in flex-binding ISBN 979-1-878348-68-5. Wholesale ordering available directly from the publisher at orders@fishid.com...

  • Reef Fish Behavior - Florida Caribbean Bahamas - 2nd Edition by Ned and Anna DeLoach with Paul Humann. The 448 page 2nd edition includes 588 photos emphasizing reef fish life cycles, reproduction, cleaning symbiosis, colors & camouflage, senses and sound communications, marine wildlife management plus 17 fish family overviews. Reef Fish Behavior presents an overview of what is presently known about the nature of reef fishes for recreational divers. Go beyond identification of the Caribbean fishes with the book the teaches divers what the fish are doing!

    More information on the book can be found at http://fishid.com/behavior.html including page spreads from the book. Contact us at orders@fishid.com to place an order for your retail store, instructor led group, liveaboard or resort.
  • Reef Fish ID - Florida Caribbean Bahamas 4th ed.
    548 pages, 6 " x 9”, flex-binding. Info on each species includes common, scientific and family names, descriptions, habitat, behavior, abundance, distribution and reaction to divers. Wholesale ordering directly from the publisher at orders@fishid.com...

  • Reef Fish Identification - 4th edition - Florida Caribbean Bahamas by Paul Humann and Ned Deloach is made by divers and for divers in Jacksonville, Florida. The 4th edition now includes 683 species beautifully documented in more than 1000 underwater photographs taken in the species natural habitat. This edition features 89 new species and more than 200 new photos, representing a significant update from the 2002 3rd edition. Every divemaster, instructor and new diver in the industry should have the latest edition to identify the fish species withing the region. The easy to use quick reference format is the most comprehensive and beautiful visual ID reference ever published for the region. ISBN 979-1-878348-68-5. 
  • Reef Fish ID - Tropical Pacific - 2nd ed.
    504 pages, 6 " x 9”, flex-binding. The most current and comprehensive information available for divers, naturalists and aquarists for marine fishes ranging from Thailand to Tahiti. Wholesale ordering directly from the publisher at orders@fishid.com...

  • Reef Fish Identification - Tropical Pacific - 2nd Edition by Gerald Allen, Roger Steene, Paul Humann and Ned DeLoach is made by diver for divers in Jacksonville, Florida. The 2nd edition features more than 200 additional species from the original book released in 2003. 2,000 species shown in 2,500 photographes of fishes in their natural habitat. The user-friendly guide groups species into 20 color-coded identification groups based on similar physical or behavioral characteristics. Multiple photographs for many species show variations in color and markings, life cycle phases and gender. Accompanying species accounts include common and scientific names, family, size, visual descriptions, geographical ranges and distinctive characteristics. Reef Creature Identification - Tropical Pacific is also available to identify the invertebrates of the region.