WHERE THE DIVE INDUSTRY COMES TOGETHER

Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other.

LEARN MORE »

2020 DEMA-SPONSORED EDUCATION

Strategies and hands-on workshops to help your business succeed.

Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.

From Marketing, Operations, and Sales to Special Sessions: Open to All, DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.

*Seminars and tracks subject to change

All sessions are listed in Pacific Standard Time

Click below to view session descriptions, speaker details and track information.

Select Criteria: Tracks = Operations 101, Operations 201

Tuesday, September 29, 10:00 AM - 10:45 AM

  • Education Platform:

    GoTo Webinar
Upon reopening, most stores have focused on logistics such as safety measures, merchandising, and staffing. However, as the competitive landscape continues to shift, it is not enough to open with caution. Set your team up for excellence, not survival. Your stores and staff need to serve with confidence, joy and... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Karen Barry
Senior Consultant and Trainer
The Friedman Group
Track(s)

Wednesday, September 30, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
As a result of the Coronavirus, we witnessed three types of businesses. The first group took a beating because of the regulations. The second group decided to plow ahead with the same methods of management and marketing with their only change being their intensity. The third group saw the challenge... Read More
Speaker(s)
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Tuesday, October 13, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of... Read More
Speaker(s)
DEMA Seminar Speaker
David Fellman
President
David Fellman & Associates
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
Track(s)

Tuesday, October 20, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Item and price advertising; it seems to be the dominant method for attracting customers to a Dive shop. Unfortunately this method also decreases margins and gross profit while teaching customers to wait for a sale to do their shopping. This session offers proof of another method that has been show... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Wednesday, October 21, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Overnight the traditional workplace culture shifted when the pandemic forced our country's workforces into work-from-home models. Neverending videoconferences haven't helped you and your colleagues be more efficient...they're just wasting your time. Join Your Nerdy Best Friend, aka Beth Z, for proven techniques for focus and productivity, along with the tools... Read More
Speaker(s)
DEMA Seminar Speaker
Beth Ziesenis
Speaker, Author, Nerd
Your Nerdy Best Friend
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Wednesday, October 28, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
Do you love coming to DEMA Show and finding fantastic new products? Do you imagine how they will sell as soon as they are unpacked? Do you know just how many to buy so you’re not looking at the products for the next three years? This session will help you... Read More
Speaker(s)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)

Thursday, November 19, 10:00 AM - 10:45 AM

  • Education Platform:

    Go To Webinar
While you may think the income statement and balance sheet are the two important tools you receive from your accountant, this session will show how a cashflow projection can be the most important tool your business will have. Attendees will have access to two free Excel templates which when used... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Tom Shay
Principal
Profits Plus Solutions
Track(s)

Thursday, November 19, 11:00 AM - 11:45 AM

  • Education Platform:

    Go To Webinar
Passwords, phishing, privacy? Pfttt! You're not alone if you would rather tally the numbers in the phone book than deal with your password problems. But you can't be a professional without taking responsibility for your personal online security – for the protection of yourself and your company. Online security issues... Read More
Speaker(s)
DEMA Seminar Speaker
Beth Ziesenis
Speaker, Author, Nerd
Your Nerdy Best Friend
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
Track(s)

Thursday, December 31, 12:00 AM - 11:59 PM

  • Education Platform:

    GoTo Webinar
It’s no wonder many small business owners easily lose confidence and give up quickly instead of plowing through the tough times. But in many cases, that’s the exact opposite reaction small business owners should have. There are things you can do to improve the health of your business and turn... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)