WHERE THE DIVE INDUSTRY COMES TOGETHER

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2020 DEMA-SPONSORED EDUCATION

Strategies and hands-on workshops to help your business succeed.

Only DEMA provides specific business and career-related programs for qualified professional attendees. DEMA-Sponsored Education seminars are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.

From Marketing, Operations, and Sales to Special Sessions: Open to All, DEMA-Sponsored Education covers a wide spectrum of topics to expand your business and career.

*Seminars and tracks subject to change

All sessions are listed in Pacific Standard Time

Click below to view session descriptions, speaker details and track information.

Select Criteria: Tracks = Marketing 101, Marketing 201

Thursday, December 31, 12:00 AM - 11:59 PM

  • Education Platform:

    GoTo Webinar
Are you watching the retail world of 2020 pass by your Dive store? Or are you reacting and planning for the future? If your Dive business is able to react strategically to navigate the “new-normal” business situation – it can, and will, have critical repercussions for the long-term health of ... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Track(s)
  • Education Platform:

    GoTo Webinar
Being a retailer isn’t easy in today’s turbulent times when business as usual includes reassessing new opportunities, renewing relationships with customers, and doing a reset on things you thought would be status quo forever. By attending this session, you will leave with strategies and techniques to improve your operation, thrill ... Read More
Speaker(s)
DEMA Seminar Speaker
Georganne Bender
Partner
KIZER & BENDER Speaking!
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Rich Kizer
Partner
KIZER & BENDER Speaking!
Track(s)
  • Education Platform:

    GoTo Webinar
Business automation is everywhere. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.” Across every industry, automation has become ... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Track(s)
  • Education Platform:

    GoTo Webinar
The quick, simple games and quizzes you see on social media & websites offer far more than a few minutes of fun. In fact, they’re surprisingly powerful customer acquisition and market research tools. In this high energy session, digital relationship expert, Jennifer Shaheen, presents an end-to-end overview of purpose-built data ... Read More
Speaker(s)
Moderator
Greg Holt
Host-Producer-Owner
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Jennifer Shaheen
President
The Technology Therapy Group
Track(s)
  • Education Platform:

    GoTo Webinar
Quarantines come, and quarantines go: a diver’s hunger for the sea remains the same. What do people do when they’re stuck at home? They spend a lot of time online, doing fun things like dreaming about the trip of a lifetime they’re going to take someday. And when someday gets ... Read More
Speaker(s)
DEMA Seminar Speaker
Jennifer Shaheen
President
The Technology Therapy Group
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)
  • Education Platform:

    GoTo Webinar
Can't we all just get along? Growth collaboration requires outrageously successful relationships and these necessary relationships require relationship bank deposits. There are no withdrawals without deposits. How do you make relationships work? There is a system, not easy, but absolutely worth, in dollars and cents, the effort. #marketing201
Speaker(s)
DEMA Seminar Speaker
Ed Rigsbee
President
Rigsbee Enterprises, Inc.
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)
  • Education Platform:

    GoTo Webinar
A majority of small businesses fail in the first five years and few small businesses actually thrive in the way that they envision. Ultimately, it often comes down to the way the business approaches their marketing. Most business owners KNOW they have opportunity slipping through the cracks, but they don’t ... Read More
Speaker(s)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)
  • Education Platform:

    GoTo Webinar
Learn how to get your website ready to be on the first page of Google. We will discuss methods that pros use to get your website to increased visibility. We will go straight to the bottom line. These are power hacks that every online marketer should know. I will cover ... Read More
Speaker(s)
DEMA Seminar Speaker
Steve Huskey
COO
High 5 Promotions
Moderator
Tec Clark
Founder and Host
ScubaGuru.com
Track(s)