Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


The Perfect Customer Lifecycle

  • Education Platform: GoTo Webinar
Thursday, December 31, 2020: 12:00 AM - 11:59 PM


DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL
Tec Clark
Founder and Host


A majority of small businesses fail in the first five years and few small businesses actually thrive in the way that they envision. Ultimately, it often comes down to the way the business approaches their marketing. Most business owners KNOW they have opportunity slipping through the cracks, but they don’t know what to do about it. In this class, we’ll uncover that hidden opportunity. It is called lifecycle marketing. This may be a new framework for you when it comes to how you think about your marketing and sales. A fundamental premise of lifecycle marketing is that almost every small business who is in survival mode has a ton of opportunity throughout their business. When you go from just converting sales to considering the entire customer lifecycle, there are a lot of easy wins. You’ll start to find that it feels natural, because it’s based on natural laws of the customer “harvest”. In this session, you'll learn how to capitalize on lifecycle marketing.




• A common mistake for businesses is to say “I’m for everyone”. This is not how success is created. Success requires focus and understanding

Attendees will learn how to:
- Identify Basic Characteristics of their prospects, also known as demographics for consumers, or firmographics for businesses
- Help customers identify Pains, Problems and Challenges you can solve for them
- Identify the benefits they seek
- Determine what would make them buy from you
...and more

Who Can Attend:
DEMA Show Online Education Package Required