Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


Stop Giving Away Your Profit!

  • Education Platform: GoTo Webinar
Thursday, December 31, 2020: 12:00 AM - 11:59 PM


Greg Holt
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Tom Shay
Profits Plus Solutions


Item and price advertising; it seems to be the dominant method for attracting customers to a Dive shop. Unfortunately this method also decreases margins and gross profit while teaching customers to wait for a sale to do their shopping. This session offers proof of another method that has been show to increase customer count, margins and gross profit. Because each dive shop is different, we are sharing a calculator that will allow the dealer to accurately calculate how to make this method work for them. It has been calculated, tried, tested and proven to work. Attend and let us show you how.




• Using the free online calculator, this will show what happens when a Dive shop depends on item and price advertising
• We will then show an example from a shop that has utilized the gift card in place of a discount to show what affects this method has on sales, gross profit, and customer count
• The final objective will be to illustrate the difference and show how to use the calculator in your dive shop

Who Can Attend:
DEMA Show Online Education Package Required