Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


The Right Stuff What to Buy, When to Buy It and How to Maximize Your Dive Store Sales

  • Education Platform: GoTo Webinar
Thursday, December 31, 2020: 12:00 AM - 11:59 PM


DEMA Seminar Speaker
Lynn Switanowski
Founder and President
Creative Business Consulting Group
Tec Clark
Founder and Host


Do you love coming to DEMA Show and finding fantastic new products? Do you imagine how they will sell as soon as they are unpacked? Do you know just how many to buy so you’re not looking at the products for the next three years? This session will help you translate “the perfect item” on the show floor to a profitable product that your customers will want to buy in record time! To propel your store profits, you need a strategic merchandise plan from start to finish. Attend this session and find out how much of the “right stuff” do you need in 2021 and beyond.




•How to think more strategically about buying for your store
•How to develop a profitable buying strategy tied to sales results you expect
•How to create merchandise departments and classifications to improve buying efficiency at market
•How to coordinate product and marketing strategies for maximum sales results
•How to regularly monitor the performance of your merchandise assortment

Who Can Attend:
DEMA Show Online Education Package Required