Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


Rules Of Engagement: A Guide To Better Communication – And Better Relationships – With Everyone Who Is Important To Your Business

  • Education Platform: GoTo Webinar
Thursday, December 31, 2020: 12:00 AM - 11:59 PM


DEMA Seminar Speaker
David Fellman
David Fellman & Associates
Greg Holt
ScubaRadio (Overboard Entertainment, Inc.)


Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of each customer relationship, and you must engage with prospects in order to turn them into customers in the first place. Finally, you want suppliers who are true partners, not just people/companies who sell you things. So how does this happen? Better communication, perhaps involving a different approach to communication. This fast moving session will help you to understand the Rules Of Engagement in the modern marketplace.




• Define, validate and communicate your company’s core values
• Provide your team members with a voice in decision-making processes
• Create an “engagement pathway” from your advertising to your website to the point of sale
• How to know – not just think or hope! – that you have happy and loyal customers

Who Can Attend:
DEMA Show Online Education Package Required