Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


The Power of Video Marketing

  • Education Platform: GoTo Webinar
Thursday, December 31, 2020: 12:00 AM - 11:59 PM


Greg Holt
ScubaRadio (Overboard Entertainment, Inc.)
DEMA Seminar Speaker
Ken Countess
Managing Director
The Countess Group dba KENisEMAIL


Did you know an online video can improve sales conversion rates by as much as 30 percent? Video use as a marketing tool is growing by leaps and bounds. Videos are finding their way into search engine results, email marketing campaigns, and Facebook, Twitter and LinkedIn updates each day. In this entertaining session, learn how free video marketing solutions like YouTube can boost your company's sales and net income. You’ll see how video can be used to reduce operational costs, and bring your marketing efforts to new heights!




With tech giant Cisco estimating that over 80% of internet traffic will be video by as early as next year, video is an increasingly important element of any business' marketing efforts. Attendees will learn how to use video more effectively in their business marketing, without the need for a big budget. We'll cover YouTube, Facebook, Instagram, TikTok, and other tools that can help you get the word out about your business with tools you already have.

Who Can Attend:
DEMA Show Online Education Package Required