Are you prepared for the future of the recreational diving industry? DEMA Show Online provides training, support and community to help your business succeed. The Show is a MUST-attend event if you want to experience the latest industry trends and develop business and professional relationships in a virtual setting unlike any other. All DEMA Show Online education and exhibits are available through December 2020. Register today and access all content on your own schedule!


DEMA Show 2020 Request for Proposals

Submission Deadline: April 21, 2020

NTP Events is requesting proposals for DEMA Sponsored Education Sessions.  NTP Events has been contracted by The Diving Equipment & Marketing Association (DEMA) to manage the DEMA-sponsored educational component of the Show.

Event: DEMA Show 2020, November 4 - 7, Ernest N. Morial Convention Center, New Orleans, LA

The annual DEMA Show, the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports, and adventure/dive travel industries, attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world. DEMA Show provides an event designed for attendees and exhibitors to conduct business, network, and participate in educational and training sessions. DEMA Show is produced by DEMA, The Diving Equipment, and Marketing Association. 

Main Contact for Proposals:
Gretchen Wendorf, Senior Manager, Operations & Conference

NTP Events
313 S. Patrick Street
Alexandria, VA 22314
Phone: 703-647-2626
Fax: 703-706-8229

Deadline for Submissions: Please complete the online speaker application by Tuesday, April 21, 2020. Only speakers utilizing the online speaker application are given consideration.  

Decision Date: Speakers will be notified no later than June 26, 2020

Show Dates and Hours: Wednesday, November 4 through Friday, November 6 from 10:00 AM – 6:00 PM and Saturday, November 7 from 10:00 AM – 5:00 PM.

Seminar Dates and Hours: Two sessions run concurrently during the following days and times. Sessions are not held on Saturday even though the show floor is open. Exact session times are subject to change.

Wednesday, November 4
10:00 – 10:45 AM
11:00 – 11:45 AM
12:00 – 12:45 PM
3:00 – 3:45 PM
4:00 – 4:45 PM

Thursday, November 5
10:00 – 10:45 AM
11:00 – 11:45 AM
12:00 – 2:45 PM
3:00 – 3:45 PM
4:00 – 4:45 PM

Friday, November 6
10:00 – 10:45 AM
11:00 – 11:45 AM
12:00 – 2:45 PM
3:00 – 3:45 PM
4:00 – 4:45 PM

Projected Attendance per Seminar: 55 – 100

Main Targeted Audience: Dive Industry retailers, store staff, diving instructors and support staff. Attendees have a variety of retail, marketing, social media, and other experience.

Important Information for Presenters (please read)  

  • Proposed session abstracts must be submitted using the online application in order to be considered. 
  • As a non-profit organization, DEMA is limited in the honorariums and travel expenses that may be considered. Please note: DEMA does not cover incidental charges.
  • Speakers are encouraged to submit multiple abstracts covering different topics. Speakers presenting more than one session are viewed favorably as a cost-effective option.
  • Individual sessions are not repeated.
  • DEMA will record your session for posting on DEMA's websites for member access. 

Prior to submitting your abstracts please review the DEMA Show Presenter Policies. By submitting your abstract, you are confirming that you comply with the outlined policies, which is part of the legally binding Speaker Contract.

In connection with presentations made during or in connection with DEMA Show 2020, speaker grants DEMA and/or its agents and contractors the exclusive rights to make an audio, video or any other type of recording now known or hereafter developed of the presentation and to transcribe the presentation and hereby grants DEMA the exclusive rights to sell or otherwise distribute such recording or transcriptions in print, audio, video, and other communications media by reproduction and sale or other distribution by any and all means now known or hereafter developed.  On request, DEMA will provide speaker one copy of any such recording and/or transcripts.

Prior to submitting an abstract to be considered as a speaker for DEMA Show 2020, it is imperative to understand DEMA's professional audience and current programs.

The Diving Equipment & Marketing Association is the non-profit trade association for the recreational diving industry. Monies earned through the industry's participation in the annual DEMA Trade Show, along with sponsorships, and DEMA Memberships, fund all the activities and expenses of the association. Unlike for-profit organizations which typically raise money at trade or consumer shows or events and funnel it AWAY from the diving industry, DEMA channels proceeds earned TOWARD the diving industry, including market and industry research, legislative issues, disaster assistance, marketing, and PR programs, and other industry initiatives, all for the benefit of DEMA members.

Mission: Bringing businesses together to grow the diving industry worldwide.

DEMA has Members in five different industry-specific stakeholder categories as well as associated members (businesses whose income is not primarily derived from doing business in the diving industry), including:

  • Manufacturers, Distributors and Sales Representatives of Dive Equipment Manufacturers or Distributors
  • Diver Certification and Training Agencies, and Field/Sales Representatives of Training Organizations
  • Dive Publishing, Media, Dive Industry Consulting, Associations & Non-Retail Service Providers
  • Retail Distribution of Diving Goods & Services
  • Dive Travel or Resorts

DEMA has conducted extensive marketing research to understand the optimal active diving consumer with the goal of obtaining similar new customers. Active divers are typically affluent, willing and able to travel to dive and make equipment and travel purchases.  The average participant is about 30, and 80% of these households have three or more persons living under one roof. DEMA also understands the need for bringing in both adults and teens living in the household to help grow the industry for the future. Both traveling to dive and diving locally are critical to the growth of the sport.

DEMA currently advertises nationally in the U.S. to the potential diving audience, primarily using social media.  To target the correct audience DEMA has conducted demographic/psychographic research and makes this information available for the use of its members. DEMA also makes free advertising materials available to Members, including providing a list of targeted postal codes in the neighborhood surrounding each DEMA Member dive center. The consumer marketing program is called Go Dive Now and includes ad templates and videos designed by a professional marketing firm and provided for Member use.  For the consumer and Member, GoDiveNow.com hosts a Local Dive Store Finder to help consumers locate a close-by retailer, as well as a Dive Vacation Finder to help divers find a desirable dive location. DEMA Members and those using the Go Dive Now ad materials are provided with upgraded listings on the Dive Store Finder. DEMA also has access to a sophisticated demographic analysis system designed by Pitney Bowes and provided by The Gadberry Group. More information about this program can be found by clicking here.

Speakers who can integrate DEMA's Current Programs and Initiatives in their topic and learning objectives, including the Go Dive Now, are preferred.

For complete information about DEMA’s 2020 marketing programs and initiatives please visit www.dema.org.

You are invited to submit one or more educational proposals for DEMA Show 2020. 

In order to be considered as a speaker, your submission must include the first five ITEMS:

  1. A session description;
  2. An outline of your presentation;
  3. Two references who have asked/hired you to speak/conduct a seminar for their organization
  4. A list (bullet format) of 2-4 learning outcomes/educational objectives – Please specifically answer the question, “What will the audience be able to do after the session?”
  5. A description of how you will interact and engage with the audience to improve retention and participation.
  6. Those submitting a video link to a previous presentation, even on a different topic, will be given additional consideration.

Below is a list of suggested topics.  Both BASIC and ADVANCED versions of these topics are needed, and special consideration is given to advanced topics surrounding analytics and social media usage for retailers.  DEMA’s audience includes new and younger professionals who are native users of social media and online business operations.  Speakers are welcome to propose topics not on the list, but topics listed herein are given priority consideration:

Sales 101/Sales 201


  • Closing Strategies
  • Sales Prospecting
  • Handling Objections
  • Networking

Operations 101/Operations 201


  • Inventory Management
  • Purchasing
  • Creating the optimal work environment
  • Human Resource Management

Marketing 101/Marketing 201


  • Market Research
  • Search Engine Marketing
  • Direct Marketing
  • Database Marketing
  • Guerilla Marketing
  • Social Media Marketing
  • Using Marketing Analytics

Special Sessions


DEMA Show uses an online platform for speaker submissions; you must create a login and password to access the submission portal.

If you have been a previous presenter, select “retrieve your password” to locate your online account information.

For new presenters, select “Create a new account” on the login page to create your online profile.

Submit Abstract