NEW PRODUCT SHOWCASE & POOL RESERVATIONS

Showcase is an exclusive opportunity for DEMA Show exhibitors to make sure your product is visible to everyone attending the Show. There's no better place to see the latest product releases than in the New Product Showcases. These Showcases highlights new products introduced since last year’s Show, making them must-see areas for all DEMA Show participants!

To register for New Product(s) please contact Carol Johnson at cjohnson@ntpshow.com or 703-706-8210. Space is given on a first-come, first-served basis.

 New Product Showcase Submissions  DEMA Member Rate  Non-Member
 On or Before July 15  $225 per product  $450 per product
 July 15 - November 4  $250 per product  $475 per product
 After November 4 or Onsite  $275 per product  $500 per product

 

 Scuba Demonstration Pool Submissions  DEMA Member Rate  Non-Member
 On or Before July 15  $200 per product  $425 per product
 After July 15  $250 per product  $475 per product

 

[ Click to Open All Requirements  | Click to Close All Requirements ]

 

The Following Guidelines Apply

  1. Only 2016 DEMA Exhibitors will be allowed to purchase New Product Showcase space. 

  2. Entrance to the Showcase is $225 for DEMA Members and $450 for Non-Members per entry on or before July 15 with a maximum of four (4) entries total, allowed per company. Entries will be charged $250 for DEMA Members and $475 for Non-Members per entry from July 15 through November 4. After November 4 and Onsite entries will be charged $275 for DEMA Members and $500 for Non-Members per entry. 

  3. Space will be provided based on the total number of participants.

  4. DEMA Show offers New Product Showcase exhibitors up to two (2) complimentary hours of demonstration pool time. DEMA CAN NOT GUARANTEE POOL TIME SLOTS for use of the Scuba Demonstration Pool for New Product Showcase participants. If you wish to RESERVE A SPECIFIC TIME SLOT for use of the pool you must complete the Scuba Demonstration Pool application. For questions, contact Carol Johnson at cjohnson@ntpshow.com or 703-706-8210.

  5. Reserved time slots for the Scuba Demonstration Pool are available to DEMA Exhibitors at the rates listed above.

Important Deadlines

Register before July 15 and Receive:

  • Early Bird Discount Rate

  • Product Listing in DEMA Show Directory

  • All items listed below for the post July 15 Deadline

Register After July 15 and Receive:

  • Product Listing in DEMA Show Directory (deadline August 19)

  • One (1) Display Sign with your company name, booth number, and brief description of your product

  • Product Listing in onsite signage at DEMA Show

  • Option to include your product in the Scuba Demonstration Pool, located on the Show floor

  • Product Listing with description and logo on DEMA Show Website

Register by November 4 and Receive:

  • One (1) Display Sign with your company name, booth number, and brief description of your product

  • Product Listing in onsite signage at DEMA Show

  • Product Listing with description and logo on DEMA Show Website

NOTE: By placing your product in the New Product Showcase, your company name, booth number, and product name may be included in the marketing materials disseminated PRIOR to DEMA Show, as well as listed on onsite signage.

Shipping Information

Products will be placed on a first-come, first-served basis, so we encourage you to ship your entries to the advance shipment warehouse by October 30, 2015 to ensure a prime location.

The New Product Showcase Advanced Shipping Label and Scuba Demonstration Pool Advanced Shipping Label should be used for items received between October 10 - November 10, 2016.

The New Product Showcase Direct Shipping Label and Scuba Demonstration Pool Direct Shipping Label should be used for items received between November 14 - November 19, 2016.

 
 
 

Onsite Drop Off

If you choose to bring your product(s) with you to Las Vegas, you must drop your product(s) off at the Scuba Demonstration Pool area in Booth #1232 between Saturday, November 12 and no later than Noon (12:00 PM) Tuesday, November 15.

New Product Showcase FAQ’s

  1. Where is the New Product Showcase located?

    • The New Product Showcase is located on the DEMA Show floor.

  2. How many products can I register?

    • Every 2016 DEMA Exhibitor may register. Entrance to the Showcase is $225 for DEMA Members and $450 for Non-Members per entry on or before July 15 with a maximum of four (4) entries total, allowed per company. Entries will be charged $250 for DEMA Members and $475 for Non-Members per entry from July 15 through November 4. After November 4 and Onsite entries will be charged $275 for DEMA Members and $500 for Non-Members per entry.

  3. What do the New Product Showcase display cases look like?  

    • Each display case has several compartments that can hold products of various sizes. 

  4. What is the largest product that can be accommodated?

    • The New Product Showcase Display Cases can accommodate any product up to the size of an adult wetsuit. Secondary advertising materials may be displayed along with your product and is limited to two (2) 8.5" x 11" sheets or one (1) 11" x 17".

  5. What can my display include?

    • Your display can include the product(s) you submitted. Each product submitted will be placed in its own compartment within the display case. With each product there is the option to provide a small poster behind the product highlighting your company and/or product displayed. This poster should be no larger than two (2) 8.5" x 11" sheets or one (1) 11" x 17". Note: A small card will be provided with company name, product name, product description and company booth #.

  6. What if I want to register my product(s) for the Scuba Demonstration Pool but NOT the New Product Showcase?

    • Products can be registered for the Scuba Demonstration Pool without being registered for the New Product Showcase for a fee. If you would like to register your product(s) ONLY for the Scuba Demonstration Pool please click here.

  7. Where, when and how should I send my product(s)?

    • Please label all shipments with New Product Showcase, Company Name & Booth #.

    • If you are sending your product(s) in advance to the Advanced Warehouse, shipments must be received by between October 10 - November 10, 2016.

      • Print the New Product Showcase Advanced Warehouse Shipping Label (postage not included with label).

      • Print the Scuba Demonstration Pool Advanced Warehouse Shipping Label (postage not included with label).

    • If you are sending your product(s) directly to the Las Vegas Convention Center, products MUST arrive between November 14 - November 19, 2016.

      • Print the New Product Showcase Direct Shipping Label (postage not included with label).

      • Print the Scuba Demonstration Pool Direct Shipping Label (postage not included with label).

    • **If it is past the due date please bring your product(s) with you onsite**

  8. What if I do not want DEMA to set up my product(s) onsite but I want to ship my product(s) ahead?

    • If you do not want DEMA to set up your product(s) you can still send your product(s) advance. Once onsite you can go to the DEMA Booth (Booth #5233) and your product will be there, untouched, waiting for you to setup.  Note: Products must be set up no later than Tuesday, November 15 at Noon. 

  9. Where do I go onsite to drop off my product(s)?

    • Please go to the Scuba Demonstration Pool area (Booth #1232) onsite to drop your product(s) off. A DEMA staff member will be in the booth to assist you.

  10. If I’m not shipping my product(s) in advance, when does it need to be onsite?

    • If you would like to bring your product(s) with you, your product(s) MUST be dropped off at the Scuba Demonstration Pool Booth #1232 no later than Tuesday, November 15 at Noon.

  11. If I need to cancel my registration what should I do?

    • If you need to cancel your New Product Showcase registration please contact Carol Johnson at cjohnson@ntpshow.com or 703-706-8210. All cancellations must be submitted to Carol no later than August 19, 2016 to be eligible for a refund.
       

Liability Exclusion

DEMA and Show Management are not liable to the exhibitor or its products for any loss or damage to property due to theft, fire, accident or any other causes.

Questions

For more information or questions, please contact Carol Johnson at cjohnson@ntpshow.com or 703-706-8210.