DEMA Show 2010

 

DEMA SHOW 2010 Image Resource Center

Booth #3644

 

Photography and Videography are great ways to get potential customers involved with diving and keep them active once they’re certified.  The Image Resource Center at DEMA Show features seminars on all aspects of these topics and hosts numerous exhibitors offering affiliated products and services.  Visit Exhibitors located in the IRC for product demonstrations and important tips on how to incorporate photography and videography into your business strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WEDNESDAY, NOVEMBER 17


Super Macro Underwater Photography

Hosted by: ReefNet, Booth 3738

11:00 AM - 11:45 AM

 

A multimedia discussion of the principles of macro and super macro photography and their practical applications, including such topics as: lighting, equipment, focus, and composition. Keri shares his personal tips and tricks used for creating effective macro images.
Session Presented By: Keri Wilk

 

 

 

 

 

 

 

 


New Tools of the Close Focus Wide Angle Trade

Hosted by: Reef Photo & Video, Booth 3842

12:00 PM - 12:45 PM

 

Close-focus, wide-angle techniques have offered new photographers a repeatable recipe for acquiring knockout images since the early days of underwater photography.  Compact digital cameras with wet mate fisheye lenses, relay lens systems like the Inon UFL MR-130 insect eye, and small domes for fisheye lenses on SLR cameras are allowing cutting-edge, underwater photographers the ability to redefine the boundaries set by legacy equipment.  Nauticam USA innovator Chris Parsons will detail modern equipment and updated techniques that put a new spin on this age-old fundamental technique.
Session Presented By: Chris Parsons

 


The Importance of Strobe Positioning in Underwater Photography

Hosted by: Ultralight Control Systems, Booth 3637

1:00 PM - 1:45 PM

 

Many underwater photographers buy an external strobe, but then leave their strobe in the same place for all of their dives. These photographers may either not understand the effects different positions have, or it may be difficult to place their strobe in certain positions.  In this talk, we will discuss the basics of lighting, including front, back and side lighting. We will talk about the ease of use of different strobe-arm configurations, and the pros and cons of using two strobes instead of one strobe.

Session Presented By: Scott Geitler

 


 

 

 

 

 

 


Underwater Video Techniques with DSLR Cameras

Hosted by: Backscatter Underwater Video & Photo, Booth 3544, 3643

2:00 PM - 2:45 PM

 

The latest DSLR cameras with high-definition video capabilities have officially marked the convergence of video and photo at the professional level.  Photographers are turning into filmmakers and videographers are getting to know this exciting new format.  Learn the advantages and pitfalls of this visually stunning, affordable, and ultra compact HD multimedia format and the techniques required for use underwater.

Session Presented By: Berkley White

 


Big Animal Hunting - Video Techniques for Shooting Big Animals

Hosted by: Aquatica, Booth 3739, 3742

3:00 PM - 3:45 PM

 

Join award winning underwater cinematographer Shawn Heinrichs on his journey capturing stunning video footage of the ocean's most impressive creatures in some of the most remote and extreme locations. This engaging audio/visual presentation, he shares his techniques and secrets for nailing these often extremely challenging shots.

Session Presented By: Shawn Heinrichs

 


THURSDAY, NOVEMBER 18


Shoot World-Class Underwater Video From Your Diver Propulsion Vehicle

Hosted by: UnderwaterVideography.com, Booth 3843

11:00 AM - 11:45 AM

 

Learn important items to take into consideration when you set out to shoot underwater video from your scooter.  Included in this “Tip from the Pro” segment is information on different models of cameras and housings that can be mounted on your scooter, as well as various models of scooters that can easily accommodate camera/housing mountings. David describes many of the professional techniques he used on shows such as the Military Channel’s “Quest for Sunken Warships”, sharing tips on how to minimize camera shake, how to make proper shot selections depending on your subject matter, and determining where to utilize scooter shots in your sequence.

Session Presented By: David Ulloa

 


Wide Angle - The Discipline of Commerce

Hosted by: Seacam USA, Booth 3846

12:00 PM - 12:45 PM

 

Stephen Frink, one of the world's most frequently published photographers for the past three decades, discusses the importance and artful execution of wide-angle, underwater photography for both editorial and advertising applications.

Session Presented By: Stephen Frink

 

 

Getting the Most From Your Point & Shoot Camera

Hosted by: Backscatter Underwater Video & Photo, Booth 3544, 3643

1:00 PM - 1:45 PM

 

Learn about the accessories and techniques that will allow you to take pictures like the pros.

Session Presented By: Jim Decker

 

 

A Natural Flow of Work

Hosted by: DivePhotoGuide.com, Booth 3537

2:00 PM - 2:45 PM

 

The basics of digital workflow, cataloging programs like Lightroom and Aperture, and image development.

Session Presented By: Jason Bradley

 


Video White Balance - A Practical Approach to Getting it Right

Hosted by: Gates Underwater Products, Inc., Booth 3830

3:00 PM - 3:45 PM

 

Join award-winning underwater cinematographer Shawn Heinrichs on the secrets of white balance.  Understanding how light, environment and technique affect white balance is critical to creating consistent and desirable results. This seminar offers important insights and practical steps to achieving proper white balance every time.

Session Presented By: Shawn Heinrichs

 


FRIDAY, NOVEMBER 19

 

Video Lighting for Still Photography

Hosted by: Light & Motion, Booth 3530

11:00 AM - 11:45 AM

 

Please join Andy Sallmon, an underwater photographer since 1980, with images on display at the Monterey Bay Aquarium and the Smithsonian Institute, as he explains the art of using video lights as your primary light system with a DSLR rig or a compact camera setup.

Session Presented By: Andy Sallmon

 


How to Shoot a Shark

Hosted by: Scuba Diver Australasia Magazine, Booth 3541

12:00 PM - 12:45 PM

 

How to Shoot a Shark will cover specific photo- and post-processing techniques that can be used to make the best possible still images of these fascinating animals. Topics will include the choice of an optimal vantage point underwater, manipulation of exposure controls, ISO settings and strobe power, use of high capture rates, rendering in color vs. black & white, and the use of filters in special circumstances.

Session Presented By: John A. Scarlett

 


Super Macro Underwater Videography

Hosted By: ReefNet, Booth 3738

1:00 PM - 1:45 PM

 

Although the fundamental principles of macro and super macro photography also apply to videography, their practical application is quite different. This primer on macro videography focuses on equipment, tips and best practices to capture the smallest marine creatures on film. Topics include: cameras & optics, lighting, focus, stabilization, and composition.

Session Presented By: Kris Wilk

 


Creative Waters

Hosted by: DivePhotoGuide.com, Booth 3537

2:00 PM - 2:45 PM

 

How top world-wide advertising agencies and magazines use underwater photography to convey a concept for their products.

Session Presented By: Ric Frazier

 

 

The NEXt Big Thing; MFT, E-Mount, and Other Mirrorless Systems

Hosted by: Reef Photo & Video, Booth 3842

3:00 PM - 3:45 PM

 

It is not every day that a new format comes along...While the industry isn't quite sure what to call them, they couldn't have come at a better time.  Changeable-lens, mirrorless cameras sound too good to be true, offering dSLR sensor sizes and its related image quality in a compact camera form factor.  In this world of tight baggage restrictions, this new class of camera has the attention of underwater photographers.  Learn the pros and cons of these systems, and how they stack up against more traditional options.

Session Presented By: Ryan Canon

 


SATURDAY, NOVEMBER 20


DSLR Video for Still Photographers

Hosted by: Canon USA, Booth 3850

11:00 AM - 11:45 AM

 

Photographers are now becoming videographers with the new DSLR HD cameras.  This seminar is designed to give photographers the new techniques and workflow required to add video to their portfolio.

Session Presented By: Ed Meyers

 


Confessions of Frustrated Underwater Videographers

Hosted by: Bonica Precision, Booth 3330

12:00 PM - 12:45 PM

 

Underwater videography and photography can yield spectacular and satisfying results.  Unfortunately, poor and unsatisfying results are more common with most beginning and novice consumers. Customers experiencing unsatisfactory underwater images often blame the retailer and sure are quick to share their tales of dissatisfaction with others.  This often discourages other divers of pursuing underwater videography and photography. Scuba instructor and professional underwater videographer & photographer Marc Morale has had the opportunity to cross the country to meet and listen to divers’ common complaints regarding poor underwater imaging results he will share with you the most common complaints and offer you "Tips, Techniques, & Suggestions" to help you address consumers concerns.

Session Presented By: Marc Morale

 


Hiding, Faces, and Wa

Hosted by: Nauticam, Booth 3838

1:00 PM - 1:45 PM

 

Hiding is an interesting and educational slideshow about mimicry and camouflage, complete with critter-finding tips from one of the world’s best dive guides.  Faces is an entertaining collection of underwater objects that look like human faces.  Wa chronicles the recreation of traditional Japanese art work through underwater photography.

Session Presented By: Yoshi Hirata

 

 

Natural Light Wide-Angle Photography

Hosted by: Aquatica, Booth 3739, 3742

2:00 PM - 2:45 PM

 

From big animals to people—keeping it simple and spontaneous. How to get the most out of your wide-angle underwater work without strobes. This talk will explore the endless possibilities. Sample images and techniques will be shown.

Session Presented By: Marcelo Krause

 

 

 

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