DEMA Show 2017 Call for Speakers

Submission Deadline: March 15, 2017

National Trade Productions, Inc. (NTP) is soliciting proposals for speaker abstracts for DEMA Show 2017. NTP has been contracted by The Diving Equipment & Marketing Association (DEMA) to manage the DEMA-sponsored educational component of the Show.

Event: DEMA Show 2017, November 1-4, Orange County Convention Center, Orlando, FL

DEMA Show is the world’s premier trade exhibition for the scuba diving, snorkeling, ocean sports and adventure/dive travel industries. Sponsored by the Diving Equipment & Marketing Association based out of San Diego, California, this annual show is host to thousands of dive-industry professionals from the United States, Europe, Asia and the Pacific Rim, Africa, Central and South America, Canada and Australia. 

Main Contact for Abstract Submissions:
Gretchen Wendorf, Conference Manager

National Trade Productions
313 S. Patrick Street
Alexandria, VA 22314
Phone: 703-647-2626
Fax: 703-706-8229

Deadline for Submissions: March 15, 2017

Decision Date: Speakers will be notified no later than May 8, 2017

Show Dates and Hours: Wednesday, November 1 through Friday November 3 from 10:00 AM – 6:00 PM and Saturday, November 4 from 10:00 AM – 5:00 PM

Seminar Dates and Hours: Two sessions run concurrently during the following days and times. Sessions are not held on Saturday even though the show floor is open. Exact session times are subject to change.

Projected Attendance per Seminar: 55 – 100

Main Targeted Audience: Dive Industry retailers, store staff, instructors and support staff.

Wednesday, November 1
10:00 – 10:45 AM
11:00 – 11:45 AM
12:00 – 12:45 PM
3:00 – 3:45 PM
4:00 – 4:45 PM

Thursday, November 2
10:00 – 10:45 AM
11:00 – 11:45 AM
12:00 – 2:45 PM
3:00 – 3:45 PM
4:00 – 4:45 PM

Friday, November 3
10:00 – 10:45 AM
11:00 – 11:45 AM
12:00 – 2:45 PM
3:00 – 3:45 PM
4:00 – 4:45 PM

Speaker Specifications

  • Speakers should submit their proposals using the online application and those doing so will be given priority consideration.
  • Speakers are encouraged to present more than one abstract for multiple topics. Speakers presenting more than one session are viewed favorably as a cost-effective option.
  • Sessions are not repeated.
  • DEMA may wish to record your session for posting on DEMA’s websites for member-only access.
  • Limited honorariums and travel expenses will be considered.
  • DEMA does not cover incidental charges.

Prior to submitting your abstracts please review the DEMA Show Presenter Policies. By submitting your abstract you are confirming that you comply with the outlined policies, which is part of the legally binding Speaker Contract.

Speaker Presentation

Speaker grants DEMA and/or its agents and contractors the exclusive rights to make audio, video, or any other type of recording now known or hereafter developed of the presentation and to transcribe the presentation and hereby grants DEMA the exclusive rights to sell or otherwise distribute such recording or transcriptions in print, audio, video and other communications media by reproduction and sale or other distribution by any and all means now known or hereafter developed. DEMA will provide Speaker one copy of any such recording and/or transcripts upon request.


Prior to submitting an abstract to be considered as a speaker for DEMA Show 2017, it is imperative to understand DEMA's professional audience and current programs.

Background Information

The Diving Equipment & Marketing Association (DEMA) is the non-profit trade association for the recreational scuba diving Industry. DEMA’s mission is Bringing Businesses Together to Grow the Diving Industry Worldwide. DEMA has Members in five different industry stakeholder categories as well as associated members (businesses whose income is not primarily derived from doing business in the diving industry), including:

  • Manufacturers, Distributors and Sales Representatives of Dive Equipment Manufacturers or Distributors
  • Diver Certification and Training Agencies, and Field/Sales Representatives of Training Organizations
  • Dive Publishing, Media, Dive Industry Consulting, Associations & Non-Retail Service Providers
  • Retail Distribution of Diving Goods & Services
  • Dive Travel or Resorts
  • Associate Member

DEMA has conducted extensive marketing research to understand the optimal active diver with the goal of obtaining similar new customers. Most current ACTIVE divers are in the age range of 38 to 53, affluent, willing and able to travel to dive and make equipment and travel purchases. However, DEMA also understands the need for bringing in younger, less affluent customers to grow the industry for the future, and in the current worldwide economic situation, understands the potential growth of recreational diving as one aspect of stay-close-to-home vacations and weekend activities. Both travel and local diving are critical to the growth of the sport.

DEMA currently has advertising and demographic/psychographic marketing programs exclusively for the use of its members. DEMA also has access to a sophisticated demographic analysis system provided by Pitney Bowes. More information about this program can be found by reading this article found here, and by clicking here.

Speakers who can link their topic matter and objectives for their sessions to DEMA's Current Programs and Initiatives are preferred.

For complete information about DEMA’s 2017 marketing programs and initiatives please visit

DEMA Show 2017 Educational Program

You are invited to submit one or more educational proposals for DEMA Show 2017. In order to be considered as a speaker, your submission must include the first four ITEMS:

  1. A session description
  2. An outline of your presentation
  3. Two references who have asked/hired you to speak/conduct a seminar for their organization
  4. A list of outcomes (or educational objectives) – Please specifically answer the question, “What will the audience be able to do after the session?”
  5. Include a description of how and by what means the presentation will engage the audience and encourage participation-audience engagement is a must.
  6. If possible submit a video link to a previous presentation.

Below is a list of suggested topics. Speakers are welcome to present topics not on the list but topics listed may be given priority consideration.

  • Advertising

  • Art of Making the Sale

  • Budget Planning

  • Building Your Customer Community

  • Campaign Evaluation

  • Creating Goals and Measuring Success on a Social Media Platform

  • Customer Collaboration: Making Your Customers Work for You

  • Customer Service

  • Employee Evaluation

  • Event Planning, Operations and Follow Up

  • Financial Management

  • Funding Sources

  • Hiring and Firing

  • How to Use One or More Social Media Platforms in the Diving Industry

  • Inventory Management

  • Lead Generation

  • Loyalty Programs

  • Managing Full and/or Part Time Staff

  • Operations: Optimizing Your Resources (employees, finances, store)

  • Planning for the Future

  • How to Develop Pricing Options

  • Sales Tactics

  • Using Big Data to Benefit Your Business

  • Other Topics

Submit Abstract