Credentials Requirements

A Dive Retail Buyer is an owner or employee of a professional retail dive center who is responsible for making purchasing decisions related to dive equipment for resale to consumers.
 

Required Credentials (2 Documents)

1. Wholesale Invoice - must adhere to the following:

   • Invoice(s) must be from a diving equipment manufacturer 

   • Must be dated within the last 24 months
   • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
   • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
      

2. And ONE of the following:

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $30 fee in addition to published registration fees.

A Dive Travel Buyer is an owner or employee of a professional dive travel center, such as a dive resort, dive travel agency, or tour operator, who is responsible for making travel arrangements and purchasing travel-related services for divers.
 

Required Credentials (2 Documents)

1. Wholesale Invoice - must adhere to the following:

   • Invoice(s) must be from a dive travel provider 

   • Must be dated within the last 24 months
   • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
   • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
      

2. And ONE of the following:

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $30 fee in addition to published registration fees.

An Influencer is an individual certified as a professional Dive Instructor, Assistant Instructor, Divemaster, or Dive Con and issued a certification card as such from a professional scuba diving training association. These professionals are referred to as influencers as they have a strong influence on the consumer diver’s buying choices.
 

Required Credentials (1 Document)

1. Training Agency-Issued Certification Card - must include your full name and the level of professional certification achieved

An International Distributor is a business engaged in the wholesale distribution of diving equipment either directly or through authorized representation in international markets. These distributors procure diving equipment from manufacturers or primary distributors and then supply it to professional retail dive centers and other businesses involved in the sale of diving gear outside their country of origin.
 

Required Credentials (2 Documents)

1. Wholesale Invoice - must adhere to the following:

   • Invoice(s) must be from a diving equipment manufacturer 

   • Must be dated within the last 24 months
   • Total must be at least $1,000 (may submit multiple invoices to total $1,000)
   • Must be billed to the business under which the attendee is registering (quantities and individual product dollars may be masked for privacy, but the total purchase amount must remain visible).
      

2. And ONE of the following:

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

Badge Allotment

Businesses are allotted three (3) buyer badges at regular Show prices. Each buyer badge over the allotment will be assessed with a $30 fee in addition to published registration fees.

An Attendee Manufacturing Representative is an individual or business authorized by a scuba diving equipment manufacturer to market and collect orders on behalf of the manufacturer.
 

Required Credentials (2 Documents)

1. Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title
    

2. And ONE of the following:

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
   • Paycheck stub dated within 180 days of DEMA Show 2024 (must show your name and the company name)

A Non-Exhibiting Supplier is a company that derives most of its income from supplying dive equipment and accessories to professional retail dive centers/destinations but is NOT exhibiting at DEMA Show.
 

Required Credentials (2 Documents)

1. Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title
    

2. And ONE of the following:

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
   • Paycheck stub dated within 180 days of DEMA Show 2024 (must show your name and the company name)

Other Industry Professionals are those whose primary income is derived from working in the professional scuba diving industry in one of the following roles:

• Boat/Live Aboard Operator

• Commercial Diver
• Dive Photographer/Videographer
• Dive-Related Government or Military
• Dive Resort Operator
• Dive Instructor Training Organization
• Educational Institution
• Environmental Organization
• Non-Profit Organization
• Other Retailer
• Public Safety/Rescue Diver
• Show Organizer
   

Required Credentials (2 Documents)

1. Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title
    

2. And ONE of the following:

   NOTE: in place of the documents below, Government dive teams may provide a business card or official government ID and job confirmation from their Chief or Commanding Officer on official letterhead.
    

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
   • Paycheck stub dated within 180 days of DEMA Show 2024 (must show your name and the company name)

Retail Dive Center Staff are employees of professional retail dive centers.

Note: If you represent a Retail Dive Center and are planning to purchase or make purchasing decisions at DEMA Show and have the required credentials, please register as a Dive Retail Buyer.
 

Required Credentials (2 Documents)

1. Valid Business Card - must include the business name under which you are registering, your full name, and your business/job title

2. And ONE of the following:

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.
   • Paycheck stub dated within 180 days of DEMA Show 2024 (must show your name and the company name)

A Travel Agent/Travel Professional is an individual or business specializing in selling, organizing, and facilitating dive-related travel arrangements.

Note: If you are a Travel Agent/Travel Professional planning to purchase or make purchasing decisions at DEMA Show and have the required credentials, please register as a Dive Travel Buyer.

Required Credentials (2 Documents)

1. Submit ONE of the following:

   • Travel Association-issued Certification Card indicating one of the following: CTA, CTC, CTIE, ACC, MCC, ECC, ECCS, or LCS

   • Travel Organization Affiliation Card showing one of the following affiliations: ARC, IATA/N TSI, CLIA, or TRUE/Travel Sellers
      

2. And ONE of the following:

   • Taxpayer Identification Number for the business

   • Business license in the name of the business
   • International Identification: Business registry information used in the country of origin OR documentation that permits buying in the U.S.

An Exhibitor is any individual working in a DEMA Show Exhibitor’s booth. If the individual is also planning on buying equipment, accessories, or travel, they can choose to be designated as an Exhibitor Retail or Exhibitor Travel Buyer if they can provide proper credentials.

A Manufacturing Representative working in an Exhibitor’s booth can be assigned an exhibitor badge by the exhibitor. If not assigned, the rep must register using attendee registration under the Other Industry Professional category.

Individuals actively covering DEMA Show for an established media outlet may be considered for complimentary registration for DEMA Show. If not covering DEMA Show, these individuals should utilize attendee registration under the Other Industry Professional category.

NOTE: Complimentary media registration is available to publishers, editors, writers and print or broadcast reporters at the discretion of DEMA. Review the policies below for more information and requirements for obtaining DEMA Show media/press badges.
 

Media Policies at DEMA Show 2024

• Media must provide valid credentials for admittance.
• Only qualified media receive a complimentary badge, granting access to the show floor, education sessions, and the onsite media room.
• Media badges exclude admission to Special Events.
• DEMA Show Management reserves the right to deny credentials for misuse or false pretenses.
• Failure to report on DEMA Show may result in future media badge denials.

Required Credentials

• Media must submit proof of assignment during registration or separately to media@demashow.com. Accepted credentials include:

  • Letter of assignment from the Editor
  • Proof of past DEMA Show coverage (within the last two years)
  • By-lined publications or credited work published or broadcasted (within the last 24 months)

Post-Show Requirement

• Approved Media must provide proof of coverage of DEMA Show 2024 within three (3) months following the close of the Show. Email proof to media@demashow.com. 

Registration and Badge Pickup

• Advertising representatives must register as attendees through www.demashow.com or onsite.
• Approved Media Badges can be picked up onsite from express registration.
• Onsite registration for media is available at the Media Office.
• A valid photo ID is required for badge pickup.

Filming and Broadcasting

• Filming or broadcasting from the show floor requires express written permission from DEMA Show management.

Responsibilities

• Media representatives are responsible for coordinating their own transportation and covering associated expenses.